Paul Shapiro

Paul Shapiro

SEO Director at Catalyst, a WPP Agency

Greater Boston Area
Marketing and Advertising

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Paul Shapiro's Overview

  • Lab Research Assistant For Dr. Daniel M. Ogilvie at Rutgers University
  • Lab Research Assistant For Dr. Arnold Glass at Rutgers University
  • Web Designer / Developer at Exalted Design
  • Rutgers, The State University of New Jersey-New Brunswick
  • Montclair High School

500+ connections


Paul Shapiro's Summary



Recent Guest Posts & Relevant Work:

Paul Shapiro's Experience

SEO Director (Organic Search Director)

Catalyst, a WPP Agency

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2014Present (4 months) Newton, Massachusetts

Proctor & Gamble clients; Specializing in Social-SEO.

SEO Manager (Organic Search Manager)

Catalyst, a WPP Agency

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2014Present (7 months) Newton, Massachusetts

Clients I have worked with as an Organic Search Manager:
Proctor & Gamble: Tide, Downy, Gain, Bounce, Cheer, Era, Dreft, Wella, Sebastian

SEO Manager (Organic Search Manager)


Public Company; 10,001+ employees; WPPGY; Marketing and Advertising industry

July 2013Present (1 year 3 months) New York, New York

Clients I have worked with as an Organic Search Manager:
Volkswagen, BlackRock, Eveready, Royal Caribbean, Colgate, Sam's Club, General Electric

SEO Analyst


Privately Held; 51-200 employees; Marketing and Advertising industry

June 2012July 2013 (1 year 2 months) New York, New York

Search Engine Optimization; SEO Intern (June-August); SEO Analyst (September-July)

Top 10 U.S. search marketing agency, focusing on SEO and Social Media strategies for many of the largest and globally known B2B, B2C and non-profit organizations.

Responsibilities include implementing client strategy, web site audits, keyword optimization, web analytics, data trending and KPI reporting, technical and architectural SEO, content development and marketing, link building & link earning, local search marketing and optimization, social media marketing and optimization, mobile marketing and optimization and competitive analysis.

Clients I worked with:
Humana, HSBC, AtTask, NewYork-Presbyterian Hospital, YSL, SAP

Interactive-Editorial Intern

Sirius XM Radio Inc.

Public Company; 1001-5000 employees; SIRI; Entertainment industry

September 2010December 2010 (4 months)

- Created a detailed social media analysis of Facebook fan page
- Participated in the development and launch of the new combined Sirius XM website.
- Assisted in filming live music, comedy & talk show performances and help edit and post on live sites.
- Created content and update to live & website via FatWire CMS system.
- Collaborated with music, sports, talk, and news editors to write original copy to live subscriber website.

Creative Intern

Euro RSCG Life

Public Company; 5001-10,000 employees; Marketing and Advertising industry

June 2010August 2010 (3 months)

- Creative department intern at one of the top advertising agencies that hold 80 out of the the top 100 brands in the world.
- Headed a social media campaign and initiative (on twitter and facebook) to raise awareness for veterans suffering with PTSD for the Home Base Program, a non-profit organization associated with Massachusetts Hospital and the Red Sox Foundation (Boston Red Sox). Designed custom landing for Facebook page including sweepstakes that could be entered on the condition of "liking" the page.
- Helped create digital advertising campaign pitches for pharmaceutical companies like Pfizer, Bristol-Myers Squibb, and Sanofi Aventis.
- Attended seminars on social media in advertising.
- Created rich media banner advertisements for pharmaceutical brands.

Lab Research Assistant For Dr. Daniel M. Ogilvie

Rutgers University

Educational Institution; 10,001+ employees; Higher Education industry

September 2009May 2010 (9 months)

- Social psychology study to measure disgust sensitivity as correlated to belief in a soul
- Created a scale to measure belief in the soul
- Provided administrative support in producing, distributing, and collecting scale data.
- Organized and inputted data
- Conducted statistical analysis, summarized results, and presented finding to 20+ students and faculty
- Prepared grant application to continue study in 2010

Lab Research Assistant For Dr. Arnold Glass

Rutgers University

Educational Institution; 10,001+ employees; Higher Education industry

January 2009December 2009 (1 year)

- Research Assistant, Memory Study: Studied memory in an academic setting by aiding on a research project analyzing students’ exam answer choices
- Created software process that reduced time needed to perform data analysis from 15 hours to 30 minutes
- Created a computer program and web interface that instantaneous cleaned up excel formatted data and exported into CSV format. This dramatically increased lab efficiency by enabling remote access to data and allowing multiple lab members to work on the same project at once.

Web Designer / Developer

Exalted Design

September 2005September 2009 (4 years 1 month)

- Worked closely with clients to evaluate, examine, & revise content suitable to their needs.
- Adapted communication style to correlate with clients’ technical background.
- Facilitated work in groups to complete large scale projects.
- Developed backend web applications to enhance both the user and site owner’s experience.
- Provide support solutions for technology related problems.

- Received New York First Web Design award (Montclair Robotics)
- Website redesign drove financial sponsorships and twofold increase in organization membership (Montclair Robotics)
- Developed platform to generate revenues via online product sales (Gamut Records)

Paul Shapiro's Projects

Paul Shapiro's Honors and Awards

  • Inbound Marketing Certified Professional: Honors Distinction

    Inbound Marketing University/HubSpot

    "The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher."

Paul Shapiro's Organizations

  • Social Media Club NYC

    • January 2013 to Present
  • RHA (Rutgers Student Government)

    • September 2010 to December 2011
  • Kappa Sigma Fraternity

    • 2011 to 2013

Paul Shapiro's Courses

  • Independent Coursework

    • Special Topics in Social Media
    • Exploring New Media

Paul Shapiro's Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer

      The Realtime Report New York 2011
      June 2011 June 2011 (1 month)

      - Attended & helped run a conference about social media for business.

    • Tweeter/Volunteer

      TWTRCON San Francisco 2010
      November 2010 November 2010 (1 month)

      - Attended & Helped run a conference about Twitter for business.
      - Maintained a live game over Twitter, incorporating tweets and Foursquare check-ins.
      - Additionally attended training workshops to learn about how to use Twitter for all different business situations.
      - Utilized Co-Tweet Twitter tool for group Twitter collaboration

Paul Shapiro's Skills & Expertise

  1. SEO
  2. Social Media Marketing
  3. Digital Marketing
  4. Facebook
  5. Blogging
  6. Google Analytics
  7. Nice and Reliable Person
  8. Microsoft Excel
  9. Web Design
  10. Twitter
  11. Analytics
  12. Management
  13. Big Data
  14. Spotfire
  15. Adobe Creative Suite
  16. Microsoft Office
  17. SPSS
  18. Web Analytics
  19. Python
  20. Programming
  21. MySQL
  22. Ruby
  23. VBA
  24. PHP
  25. Social Media
  26. Google Adwords
  27. Social SEO
  28. Organic Search
  29. Marketing
  30. Web Marketing
  31. Content Strategy
  32. SEM
  33. SMO
  34. Link Building

View All (34) Skills View Fewer Skills

Paul Shapiro's Education

Rutgers, The State University of New Jersey-New Brunswick

Bachelor of Arts (B.A.), Psychology


Kappa Sigma Fraternity, Student Government

Activities and Societies: Student Government (RHA), Kappa Sigma

Montclair High School


National Honors Society, French Honors Society, Psychology Club, Robotics Team

Activities and Societies: National Honors Society, Psychology Club, Montclair Robotics Team

Paul Shapiro's Additional Information


Social Media, Music, Film, Programming

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