Paul Nicholson

Current

Brand Manager at Dell
CEO and Idea Man at ReTweetBot.com

Past

CTO at ghia
Printer and Imaging Specialist for Dell's Global, Corporate, and Public Accounts at Dell, Inc. at Dell
Peripherals Sales Specialist, Small Business Division at Dell

Sales Support Senior Analyst, Printers and Imaging, Small Business Division at Dell at Dell, Inc.
Higher Education Software and Peripherals Rep at Dell
Owner, Designer, Coder at Webster Designs (Sole Proprietorship)
Kiosk Sales Lead at Dell
Phone Sales Rep at Dell
Computer Technician/Salesperson at Computer Renaissance (Sole Proprietorship)
Contract Web Designer at LifeWay Christian Resources

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7 more...

Education

Middle Tennessee State University

Recommended

17 people have recommended Paul

Connections

149 connections

Industry

Marketing and Advertising

Websites

Paul Nicholson’s Summary

My passion and drive is for new media, marketing, and using whatever means possible to develop a relationship between customer and brand. For the last 10 years I have studied and worked at finding new and interesting ways to reach markets and consumers. The process of "getting a message across" and helping customers feel at ease with new products they don't understand is one I thoroughly enjoy.

I have also honed my skills over the last few years in the sales world, both as a ground-level salesperson, as well as in a sales support role. I have personally managed a $40million annual sales portfolio and averaged well over goals every year in sales. I have also managed a new product line for a major IT company, responsible for everything from overseeing product development, to bringing the product to market, to ensuring a strong product lifecycle.

It was in that role that I was able to begin to combine the sales and marketing experience that I had gained. I developed internal marketing campaigns, incentive programs, marcom, mass mailings, and other endeavors. I managed a $1.5mil per year budget in sales incentives alone. I also coordinated demand generation activities ranging from email campaigns, website banner advertisements, and social media outlets, to more traditional media campaigns. I was also responsible for tracking the success of those efforts on a business level and adjusting strategies to ensure success.

I would like to further stretch my experience by pursuing roles that challenge my creative/marketing side. I am particularly interested in going after media creation and marketing efforts, and combining that with my expertise in social media to create a strong and lasting bond between consumer and brand.

Paul Nicholson’s Specialties:

I am an expert at common MS Office applications such as Word and Excel, far too much experience with PowerPoint, and have some experience with Access and MySQL databases. I also have past expert level experience with HTML and CSS, as well as some experience with javascript, PHP, and Flash, and even a little experience with some ASP scripting. I have strong aesthetic sense and do quite a bit of both video and photo editing in my spare time, as well as fancy myself a good photographer.

Paul Nicholson’s Experience

Brand Manager

Dell

(Public Company; DELL; Information Technology and Services industry)

July 2009 — Present (5 months)

Printer Brand Manager for Medium Business in the Americas.

Responsible for overseeing everything from product development, to bringing the product to market, to ensuring a strong product life-cycle. Develop internal marketing campaigns, incentive programs, internal sales tools, external marcom, mass mailings, and other endeavors. Manage a $1.5+mil per year budget in sales incentives in addition to coordinating external demand generation activities ranging from email campaigns, website banner advertisements, and social media outlets, to more traditional media campaigns.

Responsible for tracking the success of those efforts on a business level and adjusting strategies to ensure success.
CEO and Idea Man

ReTweetBot.com

(Internet industry)

July 2008 — Present (1 year 5 months)
CTO

ghia

(Retail industry)

April 2006 — October 2009 (3 years 7 months)
Printer and Imaging Specialist for Dell's Global, Corporate, and Public Accounts at Dell, Inc.

Dell

(Public Company; DELL; Information Technology and Services industry)

February 2008 — July 2009 (1 year 6 months)

Responsible for sales, support, and marketing of Printers and other imaging products within Dell's Corporate/Public Accounts group. Also responsible for managing the sending of demo/test printers to all Corporate/Public customers in the US, as well as developing and delivering training and sales tools for the printer group.
Peripherals Sales Specialist, Small Business Division

Dell

(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

November 2007 — January 2008 (3 months)

Responsible for support of main account reps, as well as direct-to-customer sales of non-Dell branded items as well as Dell branded non-PC and non-Server items.
Sales Support Senior Analyst, Printers and Imaging, Small Business Division at Dell

Dell, Inc.

(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

December 2006 — November 2007 (1 year )

Responsible for promoting, marketing, and supporting the sales of Dell Printer and Imaging products for all Small Business team members in Nashville, TN. Involved training, customer support, direct phone sales, and reporting responsibilities.
Higher Education Software and Peripherals Rep

Dell

(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

July 2004 — December 2006 (2 years 6 months)

Responsible for sale and support of all non-Dell branded items, software, as well as Dell peripheral products such as printers, TVs, projectors, etc.
Owner, Designer, Coder
Webster Designs (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

February 2002 — March 2005 (3 years 2 months)

Designed/redesigned multiple websites, Flash e-cards, promotional emails, and other online marketing materials. Clients included: Rocketown Records, Naxos Records, Lifeway Christian Resources, and others.
Kiosk Sales Lead

Dell

(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

August 2002 — May 2003 (10 months)

Managed former peers and former manager at Dell sales kiosk in Cool Springs Galleria Mall. Responsible for merchandising products, tracking sales and performance, and scheduling/managing employees.
Phone Sales Rep

Dell

(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

May 2002 — July 2002 (3 months)

Phone-based sales of PC's and accessories in an incoming call center environment.
Computer Technician/Salesperson
Computer Renaissance (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Computer Hardware industry)

February 2002 — April 2002 (3 months)

Computer repair, service, assembly, installation. Primarily worked as a troubleshooter and technician, but was paid a commission on sales generated and occasionally worked as a salesperson on the floor.
Contract Web Designer

LifeWay Christian Resources

(Non-Profit; 1001-5000 employees; Publishing industry)

March 1999 — March 2001 (2 years 1 month)

Designed and coded websites for departments and groups at Lifeway Christian Resources