Digital, Custom, and Specialty Publishing at B&H Publishing Group
Greater Nashville Area
- Current
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- Digital, Custom, and Specialty Publishing at B&H Publishing Group
- Past
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- Acquisitions, Cumberland House at Sourcebooks
- Associate Publisher at Cumberland House Publishing
- Executive Editor at B&H Publishing Group
- Vice President of Marketing at B&H Publishing Group
- Advertising Director at Thomas Nelson
- Advertising Sales Account Executive at BookPage
- Advertising Sales Planner at The Family Channel
- Education
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- Michigan State University
- Michigan State University
- Recommended
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3 people have recommended Paul - Connections
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160
connections
- Industry
- Publishing
- Websites
Paul Mikos’s Summary
My personal mission in life is to help people realize their dreams. Today I do it mostly through developing books, marketing strategies, and business plans.
I'm focused, driven, organized, a strategic and systematic thinker, clear communicator, leader, team builder, entrepreneurial, realistic, fair, logical, and steady.
I value respect, honesty, authenticity, excellence, hard work, initiative, innovation, collaboration, fun, and education.
Paul Mikos’s Specialties:
Product development, book packaging, marketing plans, proposal writing, business plan development, presentations, acquisitions, negotiation
Paul Mikos’s Experience
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Digital, Custom, and Specialty Publishing
B&H Publishing Group
(Publishing industry)
March 2009 — Present (9 months)
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Acquisitions, Cumberland House
Sourcebooks
(Privately Held; Publishing industry)
December 2008 — March 2009 (4 months)
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Associate Publisher
Cumberland House Publishing
(Publishing industry)
February 2008 — March 2009 (1 year 2 months)
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Executive Editor
B&H Publishing Group
(Publishing industry)
October 2005 — February 2008 (2 years 5 months)
Develop children's books, devotional books, custom books and back list.
Manage strategic brand development for key authors.
Accomplishments
Generated $3 million in unbudgeted revenue from existing content in first year and $5 million second year.
2006 B&H Product Innovation Award
2007 B&H Product of the Year Award -
Vice President of Marketing
B&H Publishing Group
(Publishing industry)
October 1998 — September 2005 (7 years )
Provided vision, direction, and leadership to a marketing team of twelve people across multiple product categories.
Managed all aspects of the marketing process, including packaging, catalogs, advertising, merchandising, publicity, video promotion, Internet applications, trade show promotions, and key account promotions, with a budget of over $3 million to generate sales in excess of $40 million annually.
Worked with authors and senior level editorial and sales management in the acquisition of new product, process improvements, and development of new market and non-traditional selling channels.
Accomplishments:
Launched Holman Christian Standard Bible brand capturing and holding top five market share.
Directed marketing campaigns for B&H's first New York Times best sellers in nonfiction (Payne Stewart: The Authorized Biography) and fiction (Mission Compromised by Oliver North).
Previous positions: Trade Book Marketing Manager, October 1998–September 2003 (5 years) -
Advertising Director
Thomas Nelson
(Public Company; 51-200 employees; Publishing industry)
May 1997 — October 1998 (1 year 6 months)
Created, presented, and executed strategic marketing plans to drive retail sales of Thomas Nelson books.
Managed and directed all advertising budgets, one graphic designer, one advertising coordinator, numerous outside agencies and vendors involved in the concept, design and production of all catalogs, collateral, sales and presentation materials; trade show events, exhibits, graphics, and product merchandising; point-of-purchase displays and merchandising materials; print, radio, direct mail, television and new media advertising.
Accomplishments:
Created, designed, and implemented Thomas Nelson’s first interactive CD-ROM catalog
Contributed to the conception, launch, and fulfillment of Nelson/Word Publishing Group’s cooperative Merchandising Partnership Plan retail program -
Advertising Sales Account Executive
BookPage
(Publishing industry)
September 1995 — May 1997 (1 year 9 months)
Increased advertising revenue and magazine circulation working with senior level management of nationally distributed publishers, bookstore chains and other key accounts to develop and sell strategic consumer advertising and marketing programs with the publications, A Closer Look and BookPage, in print and on the world wide web.
Accomplishments:
Increased advertising revenue 45% with 37 new advertisers in first year of sales
Developed and implemented A Closer Look Reading Club program to promote fiction reading in CBA
Assisted in conceptualizing and creating A Closer Look's Internet web site and developed advertising sponsorship structure and options -
Advertising Sales Planner
The Family Channel
(Marketing and Advertising industry)
September 1991 — July 1994 (2 years 11 months)
Planned sales strategies with account executives and sales manager, assembled research materials and created proposals tailored to the specific needs of national cable television advertisers.
Serviced and managed relationships and accounts billing $15 million annually for clients such as McDonald’s, Kellogg’s, Wal-Mart and many others.
Managed four sales assistants and college intern responsible for maintaining files, order entry and office administration.
Accomplishments:
Developed and implemented The Family Channel Sales Internship Program
Participated in developing and implementing traffic and ad sales software
Paul Mikos’s Education
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Michigan State University
Creative Writing 1994 — 1994
- Activities and Societies:
- Masters level study
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Michigan State University
BA , Communications , 1987 — 1991
Emphasis in interpersonal communication, advertising, and mass media.
Overall GPA 3.4, Major GPA 3.6- Activities and Societies:
- Maranatha Campus Ministries
Worked as printer's apprentice all four years.
Internships:
• Asst. Manager, Port O' Call Canoe Livery, Indian River, MI
• Research Assistant, Dept. of Telecom./Whittle Communications, E. Lansing, MI
Additional Information
Paul Mikos’s Websites:
Paul Mikos’s Interests:
Books, new business plans, marketing plans, new product development, people watching, ancient faith practices, sailing, Windsor (my wife), Caroline and Ana Ruth (my daughters).
Paul Mikos’s Groups:
Publishers Marketing Association, Church of the Redeemer
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Book Publishing Professionals -
Publishers & Book sellers association -
iPhone Developers - www.iPhoneintouch.com -
Publishing Executive Network -
Digital Publishing Network -
Ebooks, Ebook Readers, Digital Books and Digital Content Publishing -
Ebooks, Ebook Readers—Entrepreneurs
Paul Mikos’s Honors:
2007 B&H Product of the Year
2006 B&H Product Innovation Award
Paul Mikos’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
