Paul McAfee

Current

• Chief Operating Officer & Chief Marketing Officer at As It Is Inc
• CEO at eXubrio Group LLC

Past

• Associated through As It Is, Inc. at Timberfish, LLC
• Chief Marketing Officer at HarmonyCOM
• Vice President, Sales and Marketing at Danaher

3 more...

Education

• University of Rochester - William E. Simon Graduate School of Business Administration
• University of Maryland

Recommended

7 people have recommended Paul

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Company
• Aduo, Inc.

Paul McAfee’s Summary

In 2006, Paul co-founded eXubrio C-Level Leads, LLC (www.c-levelleads.com). This firm makes sales appointments at the Vice President to CEO or Owner level.

In 2005, Paul founded eXubrio Group LLC (www.exubrio.com). This is a full-service advertising, marketing, and public relations firm.

In 2002, Paul McAfee founded eXubrio, LLC (www.exubrio.com). In early 2005, he co-founded eXubrio C-Level Leads, LLC (www.c-levelleads.com) to provide sales appointment setting services at the VP and higher level to his clients.

Paul was pro bono Entrepreneur in Residence at the University of Rochester's Office of Technology Transfer until 2005. He also currently pro bono Entrepreneur in Residence at the State University of New York's (SUNY) University at Buffalo (UB) Technology Incubator.

History:
Led Turn-around of Three-Year-Old Israeli Telecommunications Startup. Developed and implemented new strategic plan. Applied strong marketing and sales management disciplines to reduce burn rate by 75%.

Led Startup Sales and Marketing Operations for Sprint PCS. Increased regional sales from $0 to $25 million per month and expanded customer base to 500,000 for digital, wireless telecommunications operations as Vice President Sales and Marketing for the Southeast Region of the United States. Achieved highest launch sales for all U.S. markets. Named Vice President of National Ethnic Marketing.

Developed Best Practices for Marketing of Kodak’s Hi-Tech and Internet Products. Served as Director of Marketing Process Development reporting directly to Chief Marketing Officer of this $13 billion leader in photographic equipment and supplies.

Designed Global Marketing Strategies for Kodak. Increased divisional revenue more than 40% as Director of Worldwide Photo CD Marketing for Kodak.

Danaher Results = 25% Sales Increase for Danaher Division - American Sigma.

Paul McAfee’s Specialties:

Full service branding, marketing, advertising, and public relations. On-site graphic design, high resolution professional digital photography, pre-press, plate-making, wide-format printing, and high-speed digital printing. Sales management consulting. Sales lead generation and appointment setting. Trade show design, production and management.

Paul McAfee’s Experience

• Chief Operating Officer & Chief Marketing Officer

  As It Is Inc

  (Privately Held; 1-10 employees; Computer Software industry)

  January 2008 — Present (10 months)

  As It Is, Inc., is a private corporation formed in 1999 with an office at the University at Buffalo, State University of New York, Baird Research and Technology Park. It has assembled a portfolio of technologies and related intellectual property including the AutoGnome™ and recently developed a commercial——ready business venture to exploit and capitalize on over 40 years of development. This first rudimentary application is www.truethinker.com, a revolutionary new subscriber—based IntelliSite™ which will automate and manage the creation and discovery, retrieval and organization of internet—based information.
  
  Ai3inc is an open participation, intellectual property development and holding company focused on commercializing its Synthetic Intelligence/Synthetic MIND technologies (a breakthrough approach to "artificial intelligence").

• CEO

  eXubrio Group LLC

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2005 — Present (3 years)

  Currently serving as COO and Interim CMO for As It Is, Inc., a startup resident in the State University of New York University at Buffalo Technology Incubator during their first funding round and ramp-up.
  
  eXubrio Group LLC - Strategy, Marketing, and Public Relations Agency:
  
  Market More. Sell More. Spend Less.
  If you wince at what it costs or complain that it doesn't deliver sales, think about working with eXubrio. We work closely with you and your team to develop an action plan that suits your business goals -- and your budget needs.
  eXubrio serves its clients based on these beliefs:
  * Sales should deliver profitable revenue.
  * Marketing should deliver sales.
  * You should spend less to get there.
  Our Signature Service: The eXubrio Marketing Plan Audit

Paul McAfee’s Education

• University of Rochester - William E. Simon Graduate School of Business Administration

  MBA, 1994 — 1995

  Pro bono Entrepreneur in Residence at the University of Rochester Office of Technology Transfer until 2005.

  Activities and Societies:

  Beta Gamma Sigma business honors society.

• University of Maryland

  BA, Radio, Television & Film Production & Mathematical Linguistics, January 1971 — December 1974

  Double major.

  Activities and Societies:

  Graduated with honors. Member, Phi Beta Kappa honors society.

Additional Information

Paul McAfee’s Websites:

• My Company
• My Company
• Aduo, Inc.

Paul McAfee’s Interests:

Pro bono support to numerous non-profits, Rotary, photography, motorcycles, scuba diving.

Paul McAfee’s Groups:

Rotary International - Director, Public Relations Committee, Rotary District 7090 (2006 - 2008).
PRSA, Western New York Venture Association
Mensa member since 1985.
Director and Secretary, Eastern Hills Sunrise Rotary Foundation.
Board member - Kevin Guest House, Buffalo, NY.
Pro bono Entrepreneur-in-Residence at:
- University of Rochester Office of Technology Transfer (2003-2006).
- State University of New York (SUNY) University at Buffalo Technology Incubator (2003-present).

•    Simon School Networking Group
•    Semantic Marketing
•    Rainmakers of Social Marketing

Paul McAfee’s Honors:

Amherst Chamber of Commerce "Champions" award, 2005, for assistance to economic development in the Amherst and Buffalo markets.
Rotary International Paul Harris Fellow award for contributions to Rotary causes, 2005.
Phi Beta Kappa humanities honor society.
Beta Gamma Sigma business honor society.