Senior Category Insights Manager at Kraft Foods
Madison, Wisconsin Area
- Current
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- Senior Category Insights Manager at Kraft Foods
- Past
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- Market Research Analyst at McDougal, Littell
- Education
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- Wittenberg University
- Connections
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118
connections
- Industry
- Market Research
- Websites
Paul Banas’s Summary
An experienced marketing research professional with over 15 years of researching and developing consumer insights, focused mainly on the consumer packaged goods industry.
Paul Banas’s Specialties:
New product development, integrated marketing communication and advertising research, brand positioning and development, digital marketing and advertising, product and packaging testing, blogging, and fly fishing.
Paul Banas’s Experience
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Senior Category Insights Manager
Kraft Foods
(Public Company; 10,001 or more employees; KFT; Market Research industry)
September 1993 — Present (14 years 11 months)
Consumer insight development for new products, advertising, and digital media
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Market Research Analyst
McDougal, Littell
(Privately Held; Publishing industry)
1991 — 1993 (2 years)
Market Research Analyst for an educational book publisher
Paul Banas’s Education
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Wittenberg University
History 1984 — 1988
Paul Banas’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
