Creative Director - Partner Marketing at Footlocker.com/Eastbay
Wausau, Wisconsin Area
- Current
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- Creative Director - Partner Marketing at Footlocker.com/Eastbay
- Past
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- Customer Service Manager/Project Coordinator at Communication Logistics, Inc.
- Project Coordinator at Communication Logistics, Inc.
- Creative Manager at L+S Printing
- Lead Internet Graphic Designer at Footlocker.com/Eastbay
- Graphic Designer at Footlocker.com/Eastbay
- Designer/Estimator at Fallon/Worden Traditional Neon
- Education
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- University of Wisconsin-Stevens Point
- Recommended
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12 people have recommended Paul - Connections
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165
connections
- Industry
- Marketing and Advertising
Paul Mathis’s Summary
I have over fourteen years of design, project management, and marketing experience in a variety of fast-paced creative services environments, working on a vast array of both large and small Internet and print accounts including (but not limited to) Foot Locker, Champs Sports, Eastbay, NFL Shop, and AJ Prindle. My design background has given me a unique perspective in the development and marketing of these projects. From coordinating new website development with programmers, to advising on promotional opportunities the client can utilize, to implementing and tracking SEO – I have consistently added content and value for my clients.
Paul Mathis’s Specialties:
Marketing, project management, website and print design, HTML, SEO, e-commerce development, personnel management
Paul Mathis’s Experience
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Creative Director - Partner Marketing
Footlocker.com/Eastbay
(Public Company; Marketing and Advertising industry)
May 2008 — Present (1 year 3 months)
Defines and manages the design framework and standards for each brand within the Partner Marketing portfolio. Provides direction to the creative team in Partner Marketing, assuring a successful fusion of graphics, copy and photography that captures the essence of assigned brands consistently across all channels.
Develops and executes comprehensive creative campaign plans, in concert with the Brand Marketing Manager, Internet Merchandising Manager and their teams, to support sales objectives of partner brands.
Responsible for the day to day management and direction of print graphic design, copywriting and catalog merchandising teams for partner brands. Also provides guidance to the internet graphic design team.
Manages the catalog production calendar, assigns catalog pages to designers, and assures adherence to page production deadlines. -
Customer Service Manager/Project Coordinator
Communication Logistics, Inc.
(Marketing and Advertising industry)
June 2007 — May 2008 (1 year)
In addition to the responsibilities listed per the previous position of Project Coordinator below, new responsibilities include the supervision of three direct reports, all hiring and personnel issues for the department, process development and implementation, and all tasks associated with regular management group initiatives.
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Project Coordinator
Communication Logistics, Inc.
(Marketing and Advertising industry)
June 2004 — June 2007 (3 years 1 month)
Responsible for the project management and customer service for a multitude of clients. Coordinate externally with client base to determine marketing and design needs, as well as with external vendors for printing and related marketing services. Coordinate internally with management, photography, design, pre-press, marketing and programming to facilitate client projects, ranging from small direct mail pieces, to large direct-to-consumer and business-to-business catalogs, to coordination of development and marketing of full e-commerce websites. Responsible for photo directing shoots with our Milwaukee photo studio as needed, developing schedules and workflow processes for projects, and communicating with upper management on all facets of production. Also will help with photo manipulation and design layout when needed, as well as HTML and design needs for web.
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Creative Manager
L+S Printing
(Marketing and Advertising industry)
January 2005 — July 2005 (7 months)
Managed all pre-press responsibilities of incoming projects. Involved in the preflighting and plate creation for all projects, as well as any needed graphic design needs. Worked directly with clients to create a variety of design pieces, brand development, etc. Communicated directly with press operators to ensure quality control on projects.
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Lead Internet Graphic Designer
Footlocker.com/Eastbay
(Public Company; 501-1000 employees; Marketing and Advertising industry)
2000 — 2004 (4 years)
Managed 2-4 Internet artists and the distribution and scheduling of all graphic Internet projects, as well as directly created marketing concepts and designs for a variety of initiatives on a regular basis. Involved in the training and scheduling of Internet artists, and assisted the Creative Services Coordinator with other supervisory responsibilities. Established an internal proofing process both at Eastbay and with our Corporate Office in New York, as well as a creative process for Eastbay's account with AOL, Amazon.com, Link Share, NBA and NFL. Worked on a daily basis with upper management, as well as direct interaction with many large-scale vendors. Projects included such names as AOL, Amazon.com, adidas, airwalk, Jordan, NFL, NBA, Nike, Reebok, Rawlings, Lugz, Wilson, Eastbay, Foot Locker, Lady Foot Locker, Kid's Foot Locker, and Champs Sports.
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Graphic Designer
Footlocker.com/Eastbay
(Public Company; 501-1000 employees; Design industry)
1996 — 2000 (4 years)
Art Director of the NFL Shop catalog during its first two seasons in 1998 and 1999, managing several other artists and producing individual catalogs for all 31 teams throughout the NFL season. This project was an exclusive partnership between Eastbay and the NFL and was considered one of the most important projects our company handled. Established work processes and procedures to mass-produce nearly 1000 pages of team-specific product each month of the NFL season.
Art Director for many of our major catalogs, conceptualizing and designing national and international catalogs with distributions in the millions. Directed photo shoots for cover and interior layouts. Worked directly with purchasing and upper management on a daily basis, as well as our Corporate Office in New York. Projects included such names as the NFL, Nike, Eastbay, Foot Locker, Lady Foot Locker, and Champs Sports. -
Designer/Estimator
Fallon/Worden Traditional Neon
(Marketing and Advertising industry)
1991 — 1995 (4 years)
Creative lead, developing and managing design/engineering department and its members. Conceptualizing, designing, engineering, and prototyping point-of-purchase neon signage for national corporations such as Anheuser Busch, Miller Brewing Company, and Coca-Cola. Developing sales guides, promotions, and programs for the company and clients alike. Other duties included price quoting, purchasing, and blueprinting neon signs.
Paul Mathis’s Education
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University of Wisconsin-Stevens Point
BFA , Art/Graphic Design Major, Art History Minor , 1992 — 1996
Dean’s Achievement Award from 1992 to 1996 - Honors/High Honors.
Additional Information
Paul Mathis’s Groups:
Member USA Swimming
Board of Directors - Wausau Tide Swim Club
Mecca of Speed
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Search Engine Strategies Conference & Expo -
UWSP- University of Wisconsin - Stevens Point
Paul Mathis’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
