Account Director at Converseon and intuitive online communicator
Greater New York City Area
- Current
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- Account Director at Converseon
- Blogger at Young PR
- Past
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- Senior Account Executive at Converseon
- Special Projects Manager at BAM Media
- Casual PR Tutor at Charles Sturt University
- Education
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- Charles Sturt University
- Recommended
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9 people have recommended Paull - Connections
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462
connections
- Industry
- Public Relations and Communications
- Websites
Paull Young’s Summary
I am an intuitive online communicator with a passion for the strategic application of social media. I'm experienced in leading social media strategy for large organizations from the inside out, working across PR, Marketing, Customer Service, R&D and other functions.
I'm currently working as a Senior Account Executive for social media communications consultancy Converseon in New York city. I've had the opportunity to work with brands such as Telstra, Newell Rubbermaid, Graco Children's Products and the Smithsonian Channel and to have been an integral part of projects that have received awards from WOMMA, PRSA, the Webbys, PR News and OMMA.
My blog 'Young PR' is ranked by AdAge amongst the world's top 150 marketing and by B&T Magazine as Australia's third best PR blog. My thought leadership extends to regular speaking engagements, media appearances including the Fox Business Channel and Christian Science Monitor and my work being featured in several PR/Marketing textbooks.
Paull Young’s Specialties:
Social Media Strategy - online monitoring and measurement, internal consulting (training, policies, infrastructure etc), WOM campaigns, influencer outreach and blogger relations, social media tools (blogging, YouTube, Facebook, Twitter, Wikipedia),
Paull Young’s Experience
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Account Director
Converseon
(Privately Held; Marketing and Advertising industry)
June 2009 — Present (2 months)
Lead strategy and manage a team to ideate, implement and measure internal and external social media programs for a number of large clients. Also play a strong role with new business and Converseon marketing and industry thought leadership.
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Blogger
Young PR
(Internet industry)
December 2005 — Present (3 years 8 months)
I've been blogging at Young PR since December 2005. AdAge lists Young PR amongst the world's top 150 marketing blogs and B&T Magazine ranks it as Australia's third best PR/marketing blog.
In addition to Young PR I am also ranked as one of the most influential Australian users of Twitter. For a lengthy period I served as Director of Forward Podcast producing a podcast on PR and social media that averaged thousands of downloads. -
Senior Account Executive
Converseon
(Privately Held; Marketing and Advertising industry)
March 2007 — June 2009 (2 years 4 months)
Responsible for leading social media strategies for a number of leading brand clients including Newell Rubbermaid's Graco Children's Products, Showtime's Smithsonian Channel, Telstra, Cisco and more.
Capabilities and responsibilities include:
• Social Media Strategy
• Internal consulting on social media - training, policies, governance, infrastructure
• Social Media measurement
• Development and implementation of blog/social media outreach programs
• Blog strategy, building and development
• Podcast production and editing
• Social Network strategy and community building
• Online monitoring - active listening and analysis
• SEO and Search Engine Reputation Management -
Special Projects Manager
BAM Media
(Privately Held; 1-10 employees; Public Relations and Communications industry)
February 2006 — December 2006 (11 months)
Responsible for providing public relations support for all clients, producing podcasts and monitoring all media and online conversations.
Responsibilities include:
•Client Manager – David Besnard Motorsport
•Media Centre Coordinator for the Lexmark Indy 300
•All media monitoring, online issues scanning and database management
•Writing media releases, developing media concepts, planning and writing web content, producing podcasts and event management
•General office management -
Casual PR Tutor
Charles Sturt University
(Educational Institution; 501-1000 employees; Higher Education industry)
2005 — 2005 (less than a year)
I ran workshops for first year PR Students focusing on introductory Public Relations skills. One of my major responsibilities was to guide the students through their first communication strategies while teaching them entry-level practical skills.
Paull Young’s Education
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Charles Sturt University
Bachelor Arts (Public Relations & Organisational Communication) , Public Relations
- Activities and Societies:
- CSU Mitchell Rugby
Additional Information
Paull Young’s Websites:
Paull Young’s Interests:
Blogging, online communities, social media, podcasting. Reading, current affairs, traveling, rugby
Paull Young’s Groups:
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Society for New Communications Research -
Word of Mouth Marketing Association -
Village Lions RFC and friends
Paull Young’s Honors:
CSU Foundation Scholar in 2002, 2005.
Paull Young’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
