Paul Liddelow

Senior User Experience Designer at 99designs

Location: Melbourne Area, Australia
Industry: Information Technology and Services

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Paul Liddelow's Overview

Current

Senior User Experience Designer at 99designs

Past

Senior Interaction Designer at Eventbrite
Senior User Experience Consultant at Stamford Interactive
Visual and Interaction Designer at Freelance

Visual and Interaction Designer at Sensis
Advertising Designer at Sensis
Desktop Support at iiNet

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Education

Curtin University
Murdoch University

Recommendations

2 people have recommended Paul

Connections

298 connections

Seven year career designing, researching and evaluating products on large-scale web and mobile applications including Eventbrite, Yellow Pages, White Pages and for large Australian federal government departments and agencies including the Australian Electoral Commission and the National Archives.

Expert in user-centred design techniques and in creating contemporary, beautiful and standards-based design. Approachable and friendly, able to grasp concepts efficiently, deliver to tight deadlines, engage clients and colleagues at all levels.

Specialties

- Mobile/Desktop Strategy
- Mobile/Desktop User Testing
- Mobile/Desktop Interaction Design
- Stakeholder Interviews
- Stakeholder Workshops
- User Profiling
- Contextual Inquiry
- Surveys (online/offline)
- Competitor Analysis
- Web Analytics (Omniture)
- Personnas
- Expert Reviews
- Information Architecture
- Prototyping
- Visual Design
- Agile Development

Senior User Experience Designer

99designs

Privately Held; 51-200 employees; Internet industry

March 2013 – Present (4 months)

Senior Interaction Designer

Eventbrite

Privately Held; 51-200 employees; Internet industry

January 2012 – February 2013 (1 year 2 months) San Francisco Bay Area

Eventbrite is an online platform that enables and supports online event creation, promotion and ticket sales.

Working in a start-up I have adapted to the fast-pace and immersed myself across teams. I have become an integral part of an organisation and have led the strategic direction of products. My mobile experience now extends across platforms and form factors.

Success: merging two products into one universal app
I led the research, strategy, design and user testing of the new product to create one universal app that worked on any form factor for iOS and Android. In particular, I:
• created extensive wireframes to merge functionality from the Eventbrite Entry Manager app with the Eventbrite At The Door iPad app; and
• demonstrated that a single, universal app will reduce user confusion, enable event organizers to use either a tablet or phone and streamline development effort.

Success: creating a consumer experience on mobile
I also worked on building out the consumer experience for the Eventbrite app. Over the course of two release cycles in a fast paced Agile team, I added search and browse features, and work is underway to incorporate social features such as Facebook. Taking a key lead role, I:
• led the user research, user testing, interaction design and usability of the app; and
• oversaw daily downloads of the Eventbrite iPhone app treble from an average of 2049 for the previous version to 5818 for the current version of the app.

Success: redesigning the core UI of Eventbrite
One of the smaller projects I worked on was the redesign of the UI for the Event Creation page. I was charged with examining the existing UI to see if the number of elements could be reduced or simplified. In completing this project, I:
• conducted a review of the UI and successfully reduced the number of elements on the form a user had to interact with; and
• streamlined the UI and identified new, more usable and dynamic common features.

Senior User Experience Consultant

Stamford Interactive

Privately Held; 11-50 employees; Information Technology and Services industry

January 2008 – September 2011 (3 years 9 months) Canberra Area, Australia

Stamford Interactive is one of Australia's leading UX businesses. It consults to Australia's largest companies and to governments.

It is in this role that my UX experience has grown. Adopting a user-centred design approach, I participate in research, evaluation and design. This includes focus groups, stakeholder interviews, accessibility reviews, user testing, information architecture, wireframing, visual design as well as guide and specification document writing.

Success: enriching online products for web and mobile
Contracted to Sensis for six months early in 2011, I developed new products and revitalized existing ones for White Pages online and mobile (iPad, Android, iPhone). Playing a key role in the leadership team of a multi-million dollar agile project, I:
- lead the design through multiple release cycles to deliver on-time and within budget. Refreshed product designs to help the White Pages team accelerate their sales within weeks of going live.

Success: interpreting and communicating complex systems
The Australian Electoral Commission’s system for general enrolment and election support was aimed at delivering improved capability for users. Charged with investigating the usability of the system, I presented to senior government stakeholders from contextual inquiries and research that I conducted from around the country. Specifically, I:
- adapted to local conditions quickly by learning and seeking information from relevant knowledge sources, and
- communicated findings and recommendations clearly (verbally and written) that concisely captured users’ thoughts and actions in an honest way.

Visual and Interaction Designer

Freelance

September 2007 – January 2008 (5 months) Sydney and Melbourne

Following a four-month overseas holiday I formed a freelance design business, Chalk Farm Design, and took a number of short-term contract designer roles. My two-month contract at Real Estate Australia Group is an example of my work during this period. There, I:
- successfully developed consistent brand execution across the web particularly on the realestate.com.au website, and redesigned the email alert system,
- designed front-end solutions in accordance with functional specifications, and
- employed my development skills in HTML/CSS to make corrections and build simple and functional interfaces.

Visual and Interaction Designer

Sensis

Public Company; 1001-5000 employees; Marketing and Advertising industry

December 2005 – May 2007 (1 year 6 months) Melbourne Area, Australia

Working with the Concept & Design team, I influenced cost-efficient, high quality, and engaging designs for Sensis' suite of online sites, particularly Yellow Pages, White Pages, sensis.com.au, GoStay and CitySearch.

Success: an entry into user experience
The conceptualisation and design of the Yellow Pages Workflow Integration web application in late 2005 was my entry point into user experience. I designed the tool, which was needed to address a perceived user problem. In bringing the tool into reality I:
- conducted user research through workshops, process mapping, task flows and detailed mock-ups;
- engaged with key stakeholders and users to define strategy, communicate design approach and incorporate feedback from users; and
- developed training modules and conducted one-on-one training and small workshops for users and team members.

Success: designing a user-friendly interface
Working in an agile environment with developers and supported by a senior interaction designer over five months, I developed sketches, features, wireframes, interactions and visual design mock-ups whilst working closely with users of the product. I successfully:
- designed a new tool that would aid the transition of the Yellow Pages taxonomy, which was shifting from print and online based rapidly into the mobile space.

Advertising Designer

Sensis

Public Company; 1001-5000 employees; Marketing and Advertising industry

March 2003 – November 2005 (2 years 9 months)

I created quality advertising layouts for customers of the Yellow Pages print and online directories, principally using Photoshop and Illustrator. As an experienced team member, I was also responsible for advising on design, Yellow Pages Advertising guidelines, electronic art requirements and printing techniques.

Desktop Support

iiNet

Public Company; 1001-5000 employees; IIN; Telecommunications industry

November 1999 – June 2001 (1 year 8 months)

Helped people sign-up to the service, first and second level telephone support as well as update payment information.

Eventbrite app
- January 2012 to February 2013
Team Members: Paul Liddelow, Edmond Au, Ravi Rani, Sean Coady, Kiel Oleson, Thomas EZAN, Dongjin Xing, Tom Censani

Find local events, get tickets, and quickly access all of your Eventbrite tickets and event information from your iPhone. Discover music events, food and wine events, classes, conferences, free events and more. The world of events - right in the palm of your hand.
Universal Organizer app
- January 2012 to February 2013
Team Members: Paul Liddelow, Luke Groesbeck, Adit Vaidya, Brian Gorby, Thomas EZAN, Ty White, Tom Censani, Sean Coady

*For Eventbrite organizers* Stay organized and check in attendees faster at your event with Eventbrite's Entry Manager app! Scan tickets or look up names on your iPhone, iPod touch, and iPad.
White Pages Online Package Plus and Have You Considered products
- February 2011 to August 2011
Team Members: Paul Liddelow, Louise Lonergan, Katy Mitra, Ben Green, Ben Ryan, Anita Ward, Lisa Eade, Mladen Georgievski

White Pages® Online Package Plus is a fully customisable offering that seamlessly integrates your digital touchpoints with detailed business information. You can include a business description, promote products/services, use colour graphics and link directy to your website or social media pages.

Have You Considered?® Plus allows you to complement your marketing activity using five rotating full colour tiles. Each tile can be tailored to deliver a different message, helping you to promote more of your business.

View All (28) Skills View Fewer Skills

Curtin University

Master, Internet Studies (Design)

2004 – 2009

GPA: 3.7 (out of 4.0)

Subjects: Interactivity Design; Usability Design; Internet Design and Media; Society and Culture; Internet Communications; Socio-technological Introduction and Current Issues & Developments

Education Achievements:
Distinction (A equivalent) grade average, 2006-2009
Received high distinction (A+ equivalent) grades and commendations in web design/accessibility subjects, 2006-2009
Bushfire response project delivered to the Emergency Services Commissioner of Victoria, 2008

Murdoch University

Bachelor of Science, Multimedia Information Systems

1999 – 2002

Subjects: Data Communications; Information Systems; Multimedia & the Internet; Computer Science; Statistics; Systems Analysis & Design; Computer Graphics; Human-Computer Interaction and Multimedia Databases.

Education Achievements
Undergraduate work published in the Human-Computer Interaction Journal, 2002

Activities and Societies: President and Treasurer Murdoch Amnesty International 3 years

Groups and Associations:

Web Standards Group

Honors and Awards: