Strategic Marketing Consultant at McMurry
Phoenix, Arizona Area
- Current
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- Strategic Marketing Consultant at McMurry
- Past
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- Public Relations Deputy Director at Off Madison Ave
- Public Information Officer at Phoenix Convention Center
- Publicist at Barclay Communications
- Education
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- Northern Arizona University
- Recommended
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4 people have recommended Paul Peterson - Connections
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187
connections
- Industry
- Marketing and Advertising
- Websites
Paul Peterson (paul.peterson@mcmurry.com)’s Summary
I currently serve as a Strategic Marketing Consultant for McMurry (www.mcmurry.com), where I am responsible for working with clients across the country and in a variety of industries to shape how "content" strategically fits into their overall marketing program.
My nearly 10 year career includes diverse marketing, public relations and client management experience in areas of health care, government, real estate, consumer products, Native American tribes, high-tech communications, hospitality, entertainment and film publicity and promotion.
Prior to McMurry, I served as Deputy Director of Off Madison Ave's public relations team, overseeing account teams involved in creating and executing various consumer and business-to-business public relations programs on a local, regional and national scale.
Prior to joining Off Madison Ave, I served as public information officer for the Phoenix Convention Center Department where I oversaw a wide range of public relations activities for the multi-faceted department which included the Phoenix Convention Center, Phoenix Symphony and Orpheum Theatre. I helped develop the communication strategy surrounding the center's $600 million dollar expansion.
Prior, I worked as a senior publicist at Barclay Communications, handling regional feature film publicity for major film studios including Buena Vista/Walt Disney, DreamWorks SKG, Universal Pictures and New Line Cinemas. I was involved in the launch of Buena Vista Home Entertainment and worked with the studio to develop regional publicity and promotional programs for the extensive line of home entertainment features released by the studio.
I am a proud graduate of Northern Arizona University with a B.S. in Public Relations.
Paul Peterson (paul.peterson@mcmurry.com)’s Specialties:
Implementing strategic marketing programs across a variety of B2B and B2C verticals, including content strategy, media relations, event execution, crisis communications and social media.
Paul Peterson (paul.peterson@mcmurry.com)’s Experience
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Strategic Marketing Consultant
McMurry
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (3 months)
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Public Relations Deputy Director
Off Madison Ave
(Privately Held; Marketing and Advertising industry)
September 2007 — October 2009 (2 years 2 months)
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Public Information Officer
Phoenix Convention Center
(Government Agency; 201-500 employees; Leisure, Travel & Tourism industry)
October 2006 — August 2007 (11 months)
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Publicist
Barclay Communications
(Privately Held; 1-10 employees; Public Relations and Communications industry)
2001 — 2004 (3 years )
Paul Peterson (paul.peterson@mcmurry.com)’s Education
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Northern Arizona University
B.S. , Public Relations , 1996 — 2000
- Activities and Societies:
- Associated Students of NAU, Delta Tau Delta
Additional Information
Paul Peterson (paul.peterson@mcmurry.com)’s Websites:
Paul Peterson (paul.peterson@mcmurry.com)’s Interests:
Music, Home Improvement, Exercise, Skiing, Travel, Beers of the World, Family and Friends
Paul Peterson (paul.peterson@mcmurry.com)’s Groups:
Arizona Interactive Marketing Association
Public Relations Society of America
Phoenix Art Museum Marketing Committee
Northern Arizona University Alumni Association
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Northern Arizona University Alumni Assn. -
Phoenix Advertising and Marketing Professionals
Paul Peterson (paul.peterson@mcmurry.com)’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
