Head of Digital Marketing at Globe Telecom
Philippines
- Current
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- Head of Digital Marketing at Globe Telecom
- Head of Digital Marketing at Globe Telecom, Philippines
- Past
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- Head of Marketing at VinaGame JSC
- Business Unit Director at Level Up
- Product Manager MarComm at Samsung Mobile
- Education
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- University of Asia and the Pacific
- University of Asia and the Pacific
- Connections
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83
connections
- Industry
- Telecommunications
- Websites
Paul John Peña’s Summary
• A record breaker, trend setter and spotter, achieving a senior management position in three years developing and mastering strategic marketing for various markets covering Vietnam and the Philippines particularly in digital marketing
• Grounded on solid integrated marketing communications best practices in formulating, implementing, monitoring, and evaluating overall business and specific marketing strategies that deliver positive results
• Possesses extensive knowledge and an acute business sense with technology products and services including Web 2.0, games, and more.
• Specializes in end-to-end brand management, strategic planning, business development, youth and technology marketing
• Supportive, trustworthy, and open minded team player and leader with the ability to work in a fast paced environment and able to embrace ambiguity
• Raises the bar, consistently bringing personal and professional standards higher every time.
Paul John Peña’s Specialties:
integrated marketing communications, social media marketing, digital marketing, technology marketing, strategic planning, digital CRM, strategic brand management, youth marketing, message delivery systems
Paul John Peña’s Experience
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Head of Digital Marketing
Globe Telecom
(Public Company; 1001-5000 employees; Telecommunications industry)
May 2008 — Present (1 year 9 months)
The youngest executive at Globe Telecom, Paul John is currently Head of Digital Marketing of its Consumer Marketing Group. He aptly calls Digital Marketing a different name: Marketing 2.0. He leads long-term strategies employing a full breadth of web 2.0 disciplines: social media management, search engine marketing, creative media, strategic partnerships, affiliate marketing, portal marketing, digital CRM, content creation and management, usability and design.
Under his leadership, he has achieved an increase in monthly global portal traffic by 60%, delivered highly optimised digital advertising and media plans, generated registrations beyond target and industry benchmarks with a particular focus on successful conversions, has launched 19 major launches in less than a year, all delivering business case targets and with campaigns in the pipeline for regional and international recognition (ie. Media Asia).
Hallmark campaigns include major brand restage initiatives for Globe, Globe Prepaid and new service launches like the iPhone 3GS, Globe Tattoo Prepaid Broadband, Globe Duo, G Cash Click!, and events like Globe Run For Home among others. He is the only Filipino invited by Tim O’Reilly to attend the Web 2.0 Summit in San Franciso, California in 2008. -
Head of Digital Marketing
Globe Telecom, Philippines
(Telecommunications industry)
2008 — Present (2 years )
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Head of Marketing
VinaGame JSC
(Privately Held; 501-1000 employees; Internet industry)
May 2006 — May 2008 (2 years 1 month)
At VinaGame Joint Stock Company (www.vinagame.com.vn), the leading online game operator and provider of Zing.vn, the #1 portal in Vietnam, as Head of Marketing for Zing, He saw to the launch of the web products portfolio, which includes a news portal (Zing.vn), search and directory (search.zing.vn and directory.zing.vn, respectively), messenger (chat.zing.vn), MP3 search and download aggregator (mp3.zing.vn) among others. He brought to market Zing.vn through various media, advertising and community innovations which he orchestrated with a startup marketing and communications team employing a healthy mix of offline and online strategies. Zing.vn became the fastest growing startup web property in Vietnam, a record yet to be beaten by other players in the industry and region.
His versatility in marketing a broad range of technology and entertainment products has allowed him to concurrently handle Product Management for Ragnarok, a joint venture for licensing and operations with the SK group of companies based in Seoul, Korea which requires overall operations management including game operations, community, customer support and administration. Several efficiencies in budget planning and management were achieved by optimizing operational costs with actual product performance. -
Business Unit Director
Level Up
(Privately Held; 11-50 employees; Information Technology and Services industry)
May 2005 — May 2006 (1 year 1 month)
Provide strategic business direction of the services handled – ROSE Online, RF Online, and Hyper Relay – targeted at meeting overall financial targets through careful management of marketing, game operations, and effective employment of community strategies.
Acquired 20 new territories for ROSE Online making it the biggest ROSE Online in operation in the world. The new territories include United Kingdom, Norway, Sweden, Finland, Netherlands, Iceland, Gibraltar, Greece, Turkey, Cyprus, Malta, France, Belgium, Switzerland, Poland, Denmark, Italy, Spain, Germany and Luxemburg thus creating a new strong revenue stream for Level Up. Preparations for this include extensive database migration from former publisher Gamesrouter, payment facility integration (PayByCash.com, Transecute credit card gateway) with NCash, the ROSE Online billing server system.
Controls and implements strict budget plans for the year including capital, operational, and A&P expenditures to effectively minimize EBITDA by year-end.
Reports to the Chief Operating Officer and Chief Executive Officer for all management issues and concerns arising from the business unit operations.
Responsible for the services’ financial statistics – revenue generation, opex and capex planning and control, resource and cost management. -
Product Manager MarComm
Samsung Mobile
(Telecommunications industry)
March 2004 — March 2005 (1 year 1 month)
Handled marketing communications strategy for the mobile phones portfolio both flagship and strategic models.
Conceptualized regionally recognized breakthrough launch strategies for E800 (flagship 3Q 2004). Handled retail
marketing and frontliner empowerment programs aimed at moving consumers closer to actual sale. Conceptualized
and implemented co-branding efforts with Globe Telecom (Project Torch, Project Brilliant, Project Jasmin).
Paul John Peña’s Education
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University of Asia and the Pacific
Professional Certificate , Integrated Marketing Communications , 2003 — 2004
- Activities and Societies:
- AIESEC, Events Management Team, Anima Political Party, Student Executive Board, Dulaang ROC
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University of Asia and the Pacific
AB , Humanities , 2000 — 2003
Additional Information
Paul John Peña’s Websites:
Paul John Peña’s Interests:
experimental literature, online gaming, mmorpg, xbox 360, web 2.0, technology and gadgets, international marketing, design, fire twirling, advertising, cooking, fashion and lifestyle
Paul John Peña’s Groups:
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The Internet Marketing Conference (IMC) Group -
ThoseinMedia -
Digital Marketing -
Social Media Marketing -
University of Asia and the Pacific (UA&P) alumni -
MANILA SCIENCE HIGH SCHOOL
Paul John Peña’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
