Paul Isakson

Strategic Planner Creating Opportunities for Brands to Thrive at the Intersection of Business, Culture and Technology.

Greater Minneapolis-St. Paul Area

Current
  • Independent Strategic Planner & Marketing Innovator at Paul Isakson
Past
Education
  • University of Northern Colorado
  • Colorado School of Mines
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Paul Isakson’s Summary

I'm a strategist and creative thinker bent on continually innovating and improving the way we market products and services through the application of design as both a process and discipline.

When it comes to marketing, I believe it should be used to add value to people's lives—not simply to talk about why a company thinks their ______ is better.

I'm always looking for interesting ways to do just that.

Paul Isakson’s Specialties:

Marketing Innovation and Systems Design, Business Innovation, Brand Strategy, Marketing Strategy, Digital Strategy, User Experience Strategy, Social Media Strategy, Mobile Strategy, Social Design, Creative Problem Solving


Paul Isakson’s Experience

  • Independent Strategic Planner & Marketing Innovator

    Paul Isakson

    (Marketing and Advertising industry)

    October 2009Present (2 months)

    I solve big business and marketing problems by creating systems for brands to thrive. My approach to creating these systems stems from a constant analysis and synthesis of trends in business, culture and technology to uncover emerging opportunities for organizations to make their products and services more meaningful to people.

    Services:
    Marketing Innovation and Systems Design, Business Innovation, Brand Strategy, Marketing Strategy, Digital Strategy, User Experience Strategy, Social Media Strategy, Mobile Strategy, Social Design, Creative Problem Solving

  • Head of Strategy

    space150

    (Privately Held; Marketing and Advertising industry)

    September 2007October 2009 (2 years 2 months)

    Clients:

    American Express, Dairy Queen, Emergent Game Technologies, General Mills, Imation, Memorex, Starz Entertainment, TDK Life on Record, XtremeMac, New Business

  • Co-Author / Collaborator

    Age of Conversation 2

    (Marketing and Advertising industry)

    September 2008September 2009 (1 year 1 month)

    Contributed a chapter to the book Age of Conversation 2, available at http://stores.lulu.com/ageofconversation Pick your copy up and support the children's charity Variety.

  • Director, Strategy & Planning

    Sukle Advertising & Design

    (Privately Held; Marketing and Advertising industry)

    November 2006August 2007 (10 months)

    Clients:
    Denver Water, Gates Corporation, IMCA, New Business

  • Account Director

    The Integer Group

    (Public Company; Marketing and Advertising industry)

    July 2003October 2006 (3 years 4 months)

    Client:
    Molson Coors Brewing Company

    Brands:
    Coors Light, Coors Banquet, Molson Canadian, Molson Canadian Light, Keystone Light, Keystone Ice, Zima, Zima XXX

  • Account Supervisor

    Barnhart/CMI

    (Marketing and Advertising industry)

    April 2000July 2003 (3 years 4 months)

    Clients:
    GE Access, Sun Microsystems, Colorado Rockies, Bancroft Tennis, Harrow Sports, Trimble Navigation, Breckenridge Brewery, ServiceMagic.com


Paul Isakson’s Education

  • University of Northern Colorado

    B.S. , Business Administration // Marketing , 19971999

    Majored in Buisness Administration with an emphasis in Marketing and Advertising.

  • Colorado School of Mines

    Economics 19931996

    Transferred to University of Northern Colorado.

    Activities and Societies:
    NCAA Division II Athlete (Baseball)

Additional Information

Paul Isakson’s Websites:

Paul Isakson’s Interests:

Developing interesting ideas with interesting people for interesting opportunities.

Paul Isakson’s Groups:

Likemind, Planning For Good, Conversations About The Future Of Advertising

  •    Design Thinking
  •    Speakers and Panelists
  •    thinkLA
  •    Mobile Marketing & Advertising
  •    Shopper Culture
  •    Ethnography Forum
  •    Consumer Insights Interest Group
  •    Conspiracy to Change Advertising
  •    Design Mind
  •    MarketingProfs
  •    Strategic Planning Professionals
  •    STRATEGY PROFESSIONALS NETWORK
  •    Future Trends
  •    Planning for Good
  •    i612: Minneapolis-Saint Paul Area Interactive Media Community
  •    The Venture Phenome Project
  •    We Are Social
  •    Marketing Bloggers
  •    Continuous Innovation
  •    New Generation Agency Network
  •    The Feast

Paul Isakson’s Honors:

International Speaker
Global Top 20 Brand Strategy Blog
Started the entire Mad Men on Twitter phenomenon


Paul Isakson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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