Bringing web intelligence to healthcare.
Greater Boston Area
- Current
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- Chairman & CEO at MedTouch LLC
- Director at pFactory, Inc.
- Past
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- VP, Operations at OHO
- IT Consultant at Signet Laboratories
- Director of Consumer Interface Design at Send.com
- Director of IT at National Center for Nonprofit Boards
- Education
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- Bread Loaf Writer's Conference
- Boston University
- Sarah Lawrence College
- University of Oxford
- Recommended
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1 person has recommended Paul - Connections
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500+
connections
- Industry
- Hospital & Health Care
- Websites
Paul Griffiths’s Summary
The greatest challenge of health care marketers is the fact that they have almost no way of knowing which consumers to target. Most hospital information systems think "patient" is a terminal condition -- it ends in discharge or death. Marketing groups are left guessing and relying on traditional forms of media that have diminishing response rates.
We empower marketing and planning groups by helping them tap the growing wealth of patient groups self-organizing online. Whether it is a pure strategy engagement, building a new site using our technology offerings, or promoting their brand through search and social media marketing, MedTouch helps our clients realize the full potential of the web.
Personally, I bring my background of online retail and brand management to bear on health care by setting the technology direction, designing strategic new software offerings, helping select clients with change management within their organizations, and ensuring our team has everything it needs to deliver projects on-time, every time.
For more, come to our webinars: http://www.medtouch.com/webinars
Or email me at pgriffiths[at]medtouch.com
I'd be happy to hear from you.
Paul Griffiths’s Specialties:
Health Care, Hospitals, Marketing, Health Care Marketing, Hospital Marketing, ROI, Consumer Health, Patients, e-Health, Social Media Marketing, Search Marketing
Paul Griffiths’s Experience
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Chairman & CEO
MedTouch LLC
(Internet industry)
November 2004 — Present (4 years 9 months)
CEO for a startup that delivers the technology tools and web strategy for Hospitals and Health Care organizations who desire to connect with patients, inform families, build trust with physicians, and recruit staff. Tapping into the roles that search and social media play in health management, we develop consumer- and physician-focused marketing programs that drive volume, lower costs, and address the evolving brand needs of the organization.
Clients include: Brigham & Women's, Mass Eye and Ear Infirmary, IASIS, Geisinger Medical Center, Southwestern Vermont Medical Center, Saints Medical Center, Brooks Rehabilitation, Culpeper PHO, Hudson Health Plan, and many others. -
Director
pFactory, Inc.
(Non-Profit Organization Management industry)
2004 — Present (5 years)
Serving on the Board of Directors for a non-profit inspiring teens to undertake community service projects and document results. See pfactory.org for more info.
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VP, Operations
OHO
(Privately Held; 11-50 employees; Internet industry)
January 2004 — September 2006 (2 years 9 months)
Managed the day-to-day operations of a design, technology, and marketing firm focused on serving mission-driven and progressive organizations. Spun out our health care practice, branded as MedTouch.
Clients included: Accion, Cosmetic Executive Women (CEW), CancerandCareers.org, Vineyard Christian Fellowship, FullArmor Corp, the Jonathan Edwards Center at Yale University, Society for Organizational Learning, Synta Pharmaceuticals -
IT Consultant
Signet Laboratories
(Privately Held; 11-50 employees; Pharmaceuticals industry)
2001 — 2002 (1 year)
IT and e-commerce consultant to Signet Laboratories, a Dedham-based medical diagnostics/research company specializing in the development of monoclonal antibodies. Signet was acquired by Covance in 2006.
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Director of Consumer Interface Design
Send.com
(Privately Held; 51-200 employees; Consumer Goods industry)
1998 — 2001 (3 years)
Head of the consumer-facing website for an online gift store with a FTD-like, bricks and mortar fulfillment model. Send.com raised $45 million from such VC luminaries as Greylock, Highland Capital, Benchmark and Charles Rivers Ventures.
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Director of IT
National Center for Nonprofit Boards
(Non-Profit Organization Management industry)
1997 — 1998 (1 year)
Managed the IS team for a national, non-profit focused on board-level education. Rolled out delivery of one of the first e-commerce enabled not-for-profit websites to take and fulfill orders from members and nonmembers via an integrated storefront appliance.
Paul Griffiths’s Education
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Bread Loaf Writer's Conference
Fiction 2004 — 2005
Work-study scholar. Studied with Julia Alvarez 2004 and Chares Baxter 2005.
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Boston University
MA , Creative Writing , September 2003 — January 2005
Studied Fiction with Leslie Epstein, Ha Jin, Martha Cooley
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Sarah Lawrence College
BA , Liberal Arts; concentration in Creative Media + Computer Science , 1993 — 1997
Senior Thesis on how TelCo, Cable companies, and new startups were commercializing Internet access and how each group's management perspectives and technical infrastructure were influencing their choices on how best to address the market's needs.
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University of Oxford
English 1995 — 1996
Studied comparative linguistics (philology), Elizabethan vs. 20th C.Tragedy, and the influence of Dante on T.S. Eliot's "The Wasteland." Full member of Wadham College.
Additional Information
Paul Griffiths’s Websites:
Paul Griffiths’s Interests:
LION, Linked In Open Networking, Health care, Management training, Social Media technology, creative writing, fiction, publishing, social change, ending global human trafficking, the quest for a meaningful life.
Paul Griffiths’s Groups:
SHSMD, NESHCo, Cambridge Vineyard (VCFC)
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Entrepreneurs' Organization (EO) -
LinkedSEO -
Sarah Lawrence College Alumni
Paul Griffiths’s Honors:
Named a "40 Under Forty" by Boston Business Journal.
Paul Griffiths’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
