Writer, author and social media consultant
Greater Boston Area
- Current
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- Principal at Paul Gillin Communications
- Past
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- VP, Group Publisher at TechTarget
- VP, Editorial at TechTarget
- Editor in chief/Executive Editor at Computerworld
- Education
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- Boston University
- Recommended
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6 people have recommended Paul - Connections
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346
connections
- Industry
- Information Technology and Services
- Websites
Paul Gillin’s Summary
My book, The New Influencers, was published in 2007 by Quill Driver books. It's all about social media and the profound impact it's having on markets and marketing. There are lots of interesting anecdotes and profiles, as well as advice about how to leverage these new media for your benefit. Order from the website to get the best price. Comments and Amazon reviews welcome! Visit www.newinfluencers.com to learn more and to get the best price.
I offer a range of services to get content-based marketing on track, including:
Researching markets and customers
Selecting content for an IT audience
Creating blogs, podcasts and other forms of Web 2.0 online presence
Designing and staging live events
In addition, I help craft online and broadcast strategies through:
Public relations consulting for online media
Media training
Training and coaching writers and editors
Paul Gillin’s Specialties:
Information technology, electronic media, content-based marketing, conferences & events, new media, blogging, podcasting and other Web 2.0 phenomena.
Paul Gillin’s Experience
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Principal
Paul Gillin Communications
(Privately Held; 1-10 employees; Information Technology and Services industry)
November 2005 — Present (2 years 7 months)
Independent content management consultant and writer specializing in social media.
• Advise clients on strategies for using blogs, podcasts and wikis to improve their brand awareness and customer engagement. Created and delivered innovative four-part podcast format for publisher client that sold more than a dozen programs in its first four months. Clients include Microsoft, CA, Nokia, Sun.
• Co-developed conference program for SaaScon, a new IDG event that sold out its first year.
• Pitched and developed social media column for BtoB Magazine and wrote that publication’s annual forecast for social media marketing.
• Write monthly columns for SearchCIO.com and SearchSMB.com websites.
• Pitched and secured contract to write The New Influencers, a book to be published in spring, 2007 by Quill Driver Books.
Additional Information
Paul Gillin’s Websites:
Paul Gillin’s Interests:
Specializing in social media - blogs, podcasting, vlogging, social networks
Paul Gillin’s Groups:
Society for New Communications Research, Massachusetts Technology Leadership Council
