Paul Gillin

Current

Principal at Paul Gillin Communications

Past

Senior Fellow at Society for New Communications Research
VP, Group Publisher at TechTarget
VP, Editorial at TechTarget

3 more...

Education

Boston University
Arlington High School

Recommended

9 people have recommended Paul

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Paul Gillin’s Summary

My first book, The New Influencers (www.newinfluencers.com), was published in 2007 by Quill Driver books. It's all about social media and the profound impact it's having on markets and marketing. There are lots of interesting anecdotes and profiles, as well as advice about how to leverage these new media for your benefit. Order from the website to get the best price. Comments and Amazon reviews welcome!

My second book, Secrets of Social Media Marketing (ssmmbook.com) was published in late 2008. It's a hands-on guide to getting the most from social media promotion.

My third book, co-authored with my wife Dana, is The Joy of Geocaching (joyofgeocaching.com). It will be published in late 2009. It's about a global game played by more than three million people and enabled by a vibrant online community.

I offer a range of services to get content-based marketing on track, including:

Researching markets and customers;
Selecting content for an IT audience;
Creating blogs, podcasts and other forms of Web 2.0 online presence;
Promoting content through Web 2.0 technologies:
Designing and staging live events.

In addition, I help craft online and broadcast strategies through:

Public relations consulting for online media;
Media training;
Training and coaching writers and editors.

Paul Gillin’s Specialties:

Information technology, electronic media, content-based marketing, conferences & events, new media, blogging, podcasting and other Web 2.0 phenomena.

Paul Gillin’s Experience

Principal

Paul Gillin Communications

(Privately Held; 1-10 employees; Information Technology and Services industry)

November 2005 — Present (4 years 1 month)

Independent content management consultant and writer specializing in social media.
• Advise clients on strategies for using blogs, podcasts and wikis to improve their brand awareness and customer engagement. Created and delivered innovative four-part podcast format for publisher client that sold more than a dozen programs in its first four months. Clients include Microsoft, CA, Nokia, Sun.
• Co-developed conference program for SaaScon, a new IDG event that sold out its first year.
• Pitched and developed social media column for BtoB Magazine and wrote that publication’s annual forecast for social media marketing.
• Write monthly columns for SearchCIO.com and SearchSMB.com websites.
• Pitched and secured contract to write The New Influencers, a book to be published in spring, 2007 by Quill Driver Books.