
Vice President and Managing Director at Cohber
Rochester, New York Area

Vice President and Managing Director at Cohber
Rochester, New York Area
1 more...
Cohber is a Printing and Marketing Communications company specializing in 1:1 techniques to give you higher response rates for direct mail and overall better return on objective.
Since joining Cohber in 2005, my primary responsibility is the evolution of Cohber from a commercial printer to a full service marketing solutions company. I have nearly two decades of experience in direct marketing and print production management, and 23 years experience in information systems, database management, and integrated design. As Vice President and Managing Director, I oversee all aspects of the Digital Marketing Solutions Group (DMSG). The DMSG includes Client Services, Design & Development, Data Processing, Operations, and Information Systems. One of my strengths is identifying new technology that can significantly benefit Cohber's clients to offer a complete, one-stop source for all their marketing and direct mail needs. A few of the new capabilities that I have brought to Cohber are logic based variable document composition, web portal development, variable HTML class emails, eye-popping dynamic image development, and variable personalized URLs that allow clients to have unique web pages with variable content for each recipient (for example - johnsmith.mywebsite.com).
As a team-builder who values loyalty and customer satisfaction, I am also experienced in Total Quality Management, Six Sigma, and P&L ownership and responsibilities.
Marketing executive with extensive experience integrating various marketing tools to generate rapid results for any size company, eCommerce Marketing Solutions, Campaign Management, direct mail, email marketing, Design & Development, Image Development, highly variable personalized URL Development (PURL), Print on Demand (POD), Online Document Management, Web Portal Development, Creative design, Visual Basic, Java Script, Visual C, HTML development, and FLASH development including action scripts)
(Privately Held; Printing industry)
May 2005 — Present (4 years 3 months)
Since joining Cohber in 2005, my primary responsibility is the evolution of Cohber from a commercial printer to a full service marketing solutions company. I have two decades of experience in direct marketing and print production management, and 23 years experience in information systems, database management, and integrated design. As VP and Managing Director, I oversee all aspects of the Digital Marketing Solutions Group (DMSG). This includes Client Services, Design & Development, Data Processing, Operations, and Information Systems. One of my strengths is identifying new technology that can significantly benefit Cohber's clients to offer a one-stop source for all their marketing needs. New capabilities that I brought to Cohber include logic based variable document composition, web portal development, variable HTML emails, eye-popping dynamic image development, and personalized URLs that allow clients to have unique web pages with variable content for each recipient.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2005 — Present (4 years 3 months)
Since joining Cohber in 2005, my primary responsibility is the evolution of Cohber from a commercial printer to a full service marketing solutions company. I have two decades of experience in direct marketing and print production management, and 23 years experience in information systems, database management, and integrated design. As VP and Managing Director, I oversee all aspects of the Digital Marketing Solutions Group (DMSG). This includes Client Services, Design & Development, Data Processing, Operations, and Information Systems. One of my strengths is identifying new technology that can significantly benefit Cohber's clients to offer a one-stop source for all their marketing needs. New capabilities that I brought to Cohber include logic based variable document composition, web portal development, variable HTML emails, eye-popping dynamic image development, and personalized URLs that allow clients to have unique web pages with variable content for each recipient.
(Public Company; 10,001 or more employees; HHS; Marketing and Advertising industry)
April 2000 — May 2005 (5 years 2 months)
- Developed and managed multiple design concepts and saw projects through to final development
- Conceptualized fresh and creative solutions and prepare final designs for release
- Worked as a team player to collaborate with Writer, Art Director and Account team
- Applied knowledge of direct mail standards
(Privately Held; Marketing and Advertising industry)
June 1995 — April 2000 (4 years 11 months)
(Jerome Group is now Personix, a Fiserv Company)
(Public Company; 10,001 or more employees; IBM; Computer Hardware industry)
August 1989 — April 1995 (5 years 9 months)
organizational development, strategic planning, corporate financial reporting, Six Sigma manufacturing, extreme programming, professional networking
Vistage CEO Membership Organization (2005 - present)
TEC The Executive Council
CMO Council
Direct Marketing Association (DMA)
Association of Computing Machinery
The Greater IBM Connection