Paul Froyd

Experienced IT, Internet & InfoSec Product/Marketing Mgr, Specializing in Pricing/Costing

Location
Washington D.C. Metro Area
Industry
Telecommunications

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Paul Froyd's Overview

Past
  • Product Marketing Manager - Identity and Access Management at Verizon Business
  • Director, Product Management and Marketing at Altum, Inc.
  • Principal at Advanced Networking
Education
Connections

81 connections

Paul Froyd's Summary

Product, program and project manager/director as well as attorney for F200 Internet and Telecom service providers and federal government.

Specialties

Diverse product, program, project, marketing manager, director as well as attorney for corporate, consulting and government environments. Proven track record in project managing new Network, Security and Business Intelligence solutions. Demonstrated success in introducing complex technical products to market by savvy competitive analyses, creative pricing strategies, intricate financial models and channel strategies. Recognized by executives and press for world-first service launches.

Paul Froyd's Experience

Product Marketing Manager - Identity and Access Management

Verizon Business

Public Company; 10,001+ employees; VZ; Information Technology and Services industry

May 2006September 2008 (2 years 5 months)

Charged with developing new pricing, customer contracts, delivery processes, customer service support, sales guides, critical business needs, solution packages, competitive pricing what-if models; conducted market and competitive analyses; authored white papers; and created resale environment for PKI hosted service.
• Simplified pricing by consolidating overlapping schedules and reducing number of elements by 50%.
• Repositioned competitive standing with 30% price reduction.
• Cut order time in half by recasting all order forms and associated order processing steps.
• Market launched new Internet identity verification service that supports 93% user recognition of safe Web sites.
• Relaunched all customer facing material to clearly state business value, as verified by internal customer proxy review.
• Developed resale program, including product description, supporting processes and all customer and sales facing materials.

Director, Product Management and Marketing

Altum, Inc.

Privately Held; 51-200 employees; Information Technology and Services industry

October 2004October 2005 (1 year 1 month)

Hands-on led Marketing, Product Management and Business Development for a Business Intelligence software product vendor and professional services consulting firm, twice named to Deloitte and Touche “Virginia Fast 50” and “National Fast 500” lists.
• Created new LOB expected to support margin rates six times greater than embedded business.
• Developed and executed marketing strategy that tripled mindshare, as measured by website activity.
• Targeted new vertical market resulting in sales pipeline expected to raise annual revenue by 1/3.

Principal

Advanced Networking

May 2001September 2004 (3 years 5 months)

Hands-on led Marketing, Product Management and Business Development for a Business Intelligence software product vendor and professional services consulting firm, twice named to Deloitte and Touche “Virginia Fast 50” and “National Fast 500” lists.
• Created new LOB expected to support margin rates six times greater than embedded business.
• Developed and executed marketing strategy that tripled mindshare, as measured by website activity.
• Targeted new vertical market resulting in sales pipeline expected to raise annual revenue by 1/3.
Excurro, Inc.., Falls Church, VA
EVP – Marketing, Product Management and Development
Documented the definition, led the development and marketing of 802.11-based, high-speed, wireless, mobile Internet access and portal services, delivering location-driven content to multi-dwelling units and “hot-zones.”

Director - Global IP Product Mgt, Planning & Commercialization

Cable & Wireless

Public Company; 5001-10,000 employees; CW.; Telecommunications industry

June 1998May 2001 (3 years)

Hands-on developed and coordinated Product Road Maps; Product Plans; Product Development Process; Product Development Calendars for Sr. VP Product Management and to CEO of all C&W.
• Streamlined and globalized product commercialization processes, reducing time to market by 2 months.

• Assured timely definition and launch of ~ 30 new Internet-based products and services per semi-annual Release, tripling prior years’ pace and supporting $.8 B annual global revenues.
• Developed global product governance and product development processes, supporting C&W’s timely integration of its $1.75 B internetMCI acquisition, transforming C&W into world’s second largest ISP.

Sr. Product Manager - Global and Domestic Managed Data Services

Cable & Wireless

Public Company; 5001-10,000 employees; CW.; Telecommunications industry

January 1994May 1998 (4 years 5 months)

Conducted all aspects of cradle-to-grave product management, product development and product marketing, as well as project management, business process modeling, solutions messaging, forecasting, pricing and financial analysis.
• Defined and led development of more than 25 major service launches over 5 years.
• Earned Chairman’s award with launch of first global Asynchronous Transfer Mode service, which became foundation of $½ B global revenue stream.

Wireless Product Development and Public Policy Management

Time Warner Telecom

Public Company; 1001-5000 employees; TWTC; Telecommunications industry

January 1993December 1993 (1 year)

Product Development and Public Policy Management
Product development and external affairs management for TW Chairman’s new products “incubator” operation, focusing on digital cellular services.
• Instrumental in leading TW decision to enter cellular business by proving Cable TV-digital cellular compatibility through field trials..
• Managed interface to vendors ( Qualcomm and CableLabs) leading to TW selection of digital cellular service platform.
• Represented TWT cellular interests to Hill, FCC, industry associations, winning spectrum for digital cellular.

Director - Data Service Product Mgt/Open Network Arch Plng

Verizon

Public Company; 10,001+ employees; VZ; Information Technology and Services industry

March 1984August 1992 (8 years 6 months)

Director – Data Services Product Management and Product Development
Hands on led product management and product development of all Bell Atlantic data services.
• Launched world’s first SMDS offering (Switched Multimegabit Data Service, an ATM predecessor), reducing broadband data costs by more than 30% and winning LAN Magazine award for Technology Product of the Year.
• Co-founded and chaired SMDS Interest Group, dedicated to adoption and propagation of the broadband protocol.
• Elected to Chair of two successive inter-RBOC Boards overseeing Bellcore’s National Services Product Development.

Director – Open Network Architecture Planning
Hands on developed corporate regulatory/legal positions on Federal competition policies.
• Obtained FCC relief from structural separation requirements resulting in savings of estimated $28M annually.

Government Agency; 1001-5000 employees; Telecommunications industry

November 1979April 1984 (4 years 6 months)

Attorney
Office of General Counsel, drafted Commissioners’ spectrum use and licensing decisions. Common Carrier Bureau, conducted complaint investigations.
• Led project team restructuring AT&T’s and Bells’ $150B assets into competitive and regulated businesses.
• Counsel in formal adjudicatory hearing on costs and prices of international satellite carrier (COMSAT.)

Paul Froyd's Education

Boston University School of Law

JD, Law

represented indigents in court proceedings, taught Con Law to undergrads, drafted model judicial processes for NH courts

Carleton College

BA, English

First two years concentrated on the physical sciences; second two years, estimated top 15% rank.

Activities and Societies: Players' Board (campus theatre board of directors), Wind Quintet, Varsity Hockey

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