
Author at The Digital Handshake
Lafayette, Louisiana Area

Author at The Digital Handshake
Lafayette, Louisiana Area
Paul is Internet Marketing Director for Web content management software company, Bizzuka. He is also president of the International Blogging and New Media Association (IBNMA). In addition, he serves on the advisory board of the Womens Wisdom Network, Social Media Marketing Institute and SmartBrief on Social Media.
He is author of a a newly released book on social media marketing entitled, "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by Wiley.
Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry in terms of encouraging Realtors to adopt blogging as a marketing strategy. Along with Blogging Systems CEO Richard Nacht, he co-authored "Realty Blogging: Build your Brand and Outsmart Your Competition," which similarly impacted the industry and which was the first blogging book to target a specific industry vertical.
He is a feature writer for Practical Ecommerce magazine on the use of blogs and social media for marketing purposes. He has led numerous workshops and seminars on the topic, including the first ever such seminar in Asia in 2005. He also blogged professionally with Weblogs, Inc, as well as with Allbusiness.com.
Paul has served as Technical Editor on a number of the "For Dummies" series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies, published by Wiley.
Business blog consultant, online marketing consulting, social media marketing, Facebook marketing, Twitter marketing, real estate blogging, business blogging
(Internet industry)
September 2009 — Present (3 months)
Paul's second book has just been released. It's titled The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by John Wiley & Sons.
(Privately Held; Internet industry)
August 2007 — Present (2 years 4 months)
Bizzuka provides custom Web site design and content management services and intranet development services for small and medium sized business throughout the United States. I oversee marketing at the company and provide creative direction in the Production department.
(Privately Held; 1-10 employees; Internet industry)
July 2006 — August 2007 (1 year 2 months)
Blogging Systems provides turn-key blog social networks for real estate, recruiting and other industries.
(Sole Proprietorship; Myself Only; Internet industry)
November 2004 — July 2006 (1 year 9 months)
Online marketing boutique focused on providing web design, development and marketing services to SMBs with a special emphasis on blogs.
(Non-Profit; 51-200 employees; Religious Institutions industry)
December 1999 — November 2004 (5 years )
Oversaw all aspects of AFA's online communications efforts, which included a family of Web sites, opt-in email list management, online advocacy and fund-raising.
• Grew department from one staff member to four full-time employees and one part-time
• Went from two web properties with 1,500 unique visitors per day to more than 12 with over eight million unique visitors per month
• Oversaw creation of innovative online advocacy technology
• One of first non-profits to deploy use of RSS technology
• Grew opt-in email marketing list from 50,000 to over two million
• Increased online revenue from zero dollars to nearly $700,000 per year
MRE , Church music,religious education , 1980 — 1985
BM , Music , 1975 — 1977
Graduated cum laude
AA , Music , 1973 — 1975
Web 2.0,business blogging,social networks,real estate blogging,general aviation,jazz piano
Practical Ecommerce, Society of Word of Mouth, International Blogging and New Media Association (IBNMA)