Paul Caron

Current

• User Experience Consultant at Various Companies (Self-employed)

Past

• Director, User Experience at Atmosphere BBDO
• Associate Director, Information Architecture at OgilvyOne
• Senior Manager, Information Architecture at Luminant Worldwide

• UI Developer / Manager, FLITE Lab at Starpoint Solutions
• Senior Technical Writer at General DataComm

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Education

• Rensselaer Polytechnic Institute

Recommended

7 people have recommended Paul

Connections

311 connections

Industry

Internet

Paul Caron’s Summary

Paul built his first commercial Internet site in 1996 for Johnson & Johnson's "Confide" product. Since then, in addition to providing his user experience expertise for dozens of clients, he has built two practices based on Information Architecture and User Experience, the first for Luminant in 1999.

Most recently, Paul ran the User Experience practice for Atmosphere BBDO, where he oversaw User Experience efforts for corporate domains such as JNJ.com, Qualcomm.com and Conservation International's Conservation.org. Paul's work reflects the conviction that simply optimizing sites for usability is an obsolete perspective on user experience, and that user experience must reflect the best qualities of a company or product's brand experience.

Paul Caron’s Specialties:

- Brand experience as it relates to user experience
- Rich Internet Application (RIA) design
- User Experience Practice Management
- Information Architecture
- Content Strategy
- Digital Strategy

Paul Caron’s Experience

• User Experience Consultant

  Various Companies (Self-employed)

  (Self-Employed; Marketing and Advertising industry)

  January 2009 — Present (11 months)

• Director, User Experience

  Atmosphere BBDO

  (Public Company; Marketing and Advertising industry)

  June 2007 — November 2008 (1 year 6 months)

  • Led client engagements and defined UX strategy for all projects.
  • Handled resource management and hiring of IAs and Content Strategists.
  • Managed full-time and freelance staff and advised/mentored them through the UX development process.
  • Defined the UX component of the development process and collaborated with other practice managers to ensure an integrated process.

• Associate Director, Information Architecture

  OgilvyOne

  (Public Company; WPP; Marketing and Advertising industry)

  2001 — 2007 (6 years )

  • Developed the full range of IA requirements / specifications deliverables across multichannel experiences.
  • Provided UX strategy and visualizations of strategic goals and direction.
  • Led teams of IAs for larger projects and participated in resource allocation planning for the department.
  • Clients included IBM, Deloitte, Six Flags, Cisco, Allstate, and SAP.

• Senior Manager, Information Architecture

  Luminant Worldwide

  (Public Company; LUMT; Information Technology and Services industry)

  1999 — 2001 (2 years )

  • Created and developed Luminant’s Information Architecture practice for the Eastern Region.
  • Trained and mentored a staff of ten IAs in New York and Washington, DC as they developed deliverables for such clients as JVC, Sony, and Atkins.
  • Created a mentoring program to train prospective Information Architecture candidates in-house.
  • Defined the process by which site architecture was developed and documented.

• UI Developer / Manager, FLITE Lab

  Starpoint Solutions

  (Privately Held; Information Technology and Services industry)

  1996 — 1999 (3 years )

  • Managed the FLITE Lab, the primary showcase for the presentation of TIS products and projects.
  • Researched and introduced new technologies to the FLITE Lab, including biometrics, wireless trading devices, and internally developed products.
  • Collaborated with clients and Project Managers to develop user interfaces for complex financial applications. Clients included Scudder/Kemper, Putnam Equities, and one of the first online stock trading sites for National Discount Brokers.

• Senior Technical Writer

  General DataComm

  (Public Company; GDC; Telecommunications industry)

  1995 — 1996 (1 year )

  • Redefined the content strategy of the thousand–page document set for the ATM switch product line, based on modularization of the document set so relevant content was organized and distributed by product family.
  • Constructed the Technical Publications Department's segment of the corporate intranet.

Paul Caron’s Education

• Rensselaer Polytechnic Institute

  BS , Materials Engineering , 2001 — 2005