
Director Search Marketing at Red Door Interactive
Greater San Diego Area

Director Search Marketing at Red Door Interactive
Greater San Diego Area
Director of Search Marketing at Red Door Interactive; an award wining Internet Presence Management company located in San Diego California, rated top 20 in search marketing by Advertising Age magazine. Current top clients include Overstock.com and Schwab.com; past top clients include NASDAQ.com, Novartis, Lexis-Nexis, Intuit and many other companies merging onto the Internet back in 1995-1999.
Thirteen years studying search engines, traffic acquisition and conversions online since 1995. Previous positions held as CEO Web Ignite Corporation, a 6-year search marketing firm acquired by partners. I sold my shares because I saw a bigger picture for Internet businesses and resigned to join Red Door Interactive.
Goals of educating client senior management, IT and Marketing personnel in the areas of search marketing and optimization. Accomplish client business goals in traffic acquisition, conversion and revenue through search engine marketing tactics and strategies.
Web site compliance with search bots, natural search optimization, web site technical and editorial search engine robot compliance, keyword discovery and research, trusted authority link building strategy and implementation, web page search engine optimization, public speaking, writing peer search industry editorial content, consulting and teaching search engine marketing and optimization, design and implement strategies and tactics that work..
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2006 — Present (3 years)
The Director of Search Marketing at Red Door Interactive (RDI) is responsible for developing the search marketing department, a team of search specialists and their training, establish strategies and deliverables, provide planning and strategy for revenue and budget goals, collaborate with partners, vendors and RDI directors to accomplish RDI goals and objectives. In addition, the Director of Search Marketing pro actively collaborates with our network in the search community to assist in driving the team/client process and strategy. The Director provides search marketing direction and influence in regards to critical path business strategies.
(Internet industry)
November 2004 — December 2005 (1 year 2 months)
Search engine marketing and optimization company.
(Marketing and Advertising industry)
July 1997 — October 2004 (7 years 4 months)
In 1995, installed meta tags and submit websites to WebCrawler, Infoseek and Yahoo!. One client in '97 NASDAQ, required strict white-hat techniques. Early experience with several of America’s best-known companies helped shape my philosophy on Standards of SEO/SEM practices. Promoted high Standards when I started the ClickZ Search channel as a columnist from 1998 to 2002, and my reputation provided the opportunity to work with high-esteemed clients such as eBay, Intuit, Novartis, Lexis-Nexis, Char-Broil and other brands in the early days of SEO/SEM.
As CEO, expanded the search engine optimization business, re-created SEO product line, technology and services. Increased annual sales ten-fold. Sold to partner in 2004.
(Internet industry)
January 1995 — June 1997 (2 years 6 months)
Web development and search engnie positioning company; client NASDAQ.com.
Photography, traveling, music, skateboarding, cinema, walking, waterfalls, ocean waves, surfing, night sky, building homes, search engines, 24, Lost, nature, boats
Association for Computing Machinery Special Interest Group on Computer-Human Interaction (SIG-CHI), American Institute of Graphic Artists (AIGA), Building Industry Association, CommNexus, International Webmaster, Association / HTML Writers Guild (IWA/HWG), National Association of Broadcasters, Project Management Institute, Public Relations Society of America, San Diego Chapter, San Diego Ad Club, San Diego Employers Association, San Diego Technical Writers Association, San Diego Venture Group, Search Engine Marketing Professionals Organization (SEMPO), Web Analytics Association