Paul Bruemmer

Current

SEO/SEM Executive Consultant at Overstock.com
Owner at Paul Bruemmer SEO/SEM Executive Consultant

Past

Director Search Marketing at Red Door Interactive
Principal Business Analyst at Bruce Clay, Inc.
Owner at Trademark SEO

CEO at Web Ignite Corporation
Owner at Web Specialist

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Recommended

10 people have recommended Paul

Connections

459 connections

Industry

Internet

Websites

Paul Bruemmer’s Summary

Paul J. Bruemmer is an SEO/SEM Executive Consultant who has worked with brand clients Overstock, Charles Schwab, Lexis-Nexis and NASDAQ to name a few. Paul is a well-known industry columnist, having started the ClickZ Search Marketing column in the mid-90’s, he is also a contributor to iMediaConnection, Website Magazine, Search Engine Land and Chief Marketer.

Paul is responsible for helping SEMPO create its educational curriculum and list of author/contributors for SEMPO Institute's SEO/SEM courses. He can be reached at paul (dot) bruemmer (at) gmail.com or directly by phone 619-517-5127.

Paul Bruemmer’s Specialties:

Google compliance & search engine guidelines: natural search optimization. Design & implementation of successful search engine strategies & tactics.

audit Web site technical & editorial search engine robot requirements.
keyword discovery & semantic word mapping
white-hat trusted link building & content strategy
web site authority planning
business planning & optimization
mobile marketing
multivariate testing
social media computing & optimization
reputation management
teaching SEO/SEM

Paul Bruemmer’s Experience

SEO/SEM Executive Consultant

Overstock.com

(Public Company; OSTK; Internet industry)

January 2009 — Present (7 months)

Responsible for increasing Web site sales revenue growth in natural and paid search, strategy and tactics for lifting ROI, in-house Search and Social Media team training, coordinating and integration of Social Media, IT, Marketing and Web Publicity. Provide thought leadership in research and trend analysis for future natural and paid search activities, visionary and training resource in search engine compliance and competitive intelligence strategies.
Owner

Paul Bruemmer SEO/SEM Executive Consultant

(Internet industry)

December 2008 — Present (8 months)

Paul J. Bruemmer is an SEO/SEM Executive Consultant who has worked with brand clients Overstock, Charles Schwab, Lexis-Nexis and NASDAQ to name a few. Paul is a well-known industry columnist, having started the ClickZ Search Marketing column in the mid-90’s, he is also a contributor to iMediaConnection, Website Magazine, Search Engine Land and Chief Marketer. Paul is responsible for helping SEMPO create its educational curriculum and list of author/contributors for SEMPO Institute's SEO/SEM courses. He can be reached at paul (dot) bruemmer (at) gmail.com or directly by phone 619-517-5127.
Director Search Marketing

Red Door Interactive

(Privately Held; 11-50 employees; Internet industry)

January 2006 — December 2008 (3 years)

Responsible for developing the search marketing strategies and deliverables, provide planning and strategy for revenue and budget goals, collaborate with partners, vendors and RDI directors to accomplish RDI goals and objectives. In addition, the Director of Search Marketing pro actively collaborates with our network in the search community to assist in driving the team/client process and strategy.
Principal Business Analyst

Bruce Clay, Inc.

(Privately Held; Internet industry)

September 2005 — December 2005 (4 months)

Designed SEO products and services for high-level integrity brands; provided new business development, marketing, sales and branding via industry article publications and tradeshow speaking events as a search engine marketing expert. Exceeded company expectations.
Owner

Trademark SEO

(Internet industry)

November 2004 — December 2005 (1 year 2 months)

Search engine marketing and optimization company.
CEO

Web Ignite Corporation

(Marketing and Advertising industry)

July 1997 — October 2004 (7 years 4 months)

In 1995, installed meta tags and submit websites to WebCrawler, Infoseek and Yahoo!. One client in '97 NASDAQ, required strict white-hat techniques. Early experience with several of America’s best-known companies helped shape my philosophy on Standards of SEO/SEM practices. Promoted high Standards when I started the ClickZ Search channel as a columnist from 1998 to 2002, and my reputation provided the opportunity to work with high-esteemed clients such as eBay, Intuit, Novartis, Lexis-Nexis, Char-Broil and other brands in the early days of SEO/SEM.

As CEO, expanded the search engine optimization business, re-created SEO product line, technology and services. Increased annual sales ten-fold. Sold to partner in 2004.
Owner

Web Specialist

(Internet industry)

January 1995 — June 1997 (2 years 6 months)

Web development and search engnie positioning company; client NASDAQ.com.

Additional Information

Paul Bruemmer’s Websites:

Paul Bruemmer’s Interests:

Photography, traveling, music, skateboarding, cinema, walking, waterfalls, ocean waves, surfing, night sky, building homes, search engines, 24, Lost, nature, boats

Paul Bruemmer’s Groups:

Association for Computing Machinery Special Interest Group on Computer-Human Interaction (SIG-CHI), American Institute of Graphic Artists (AIGA), Building Industry Association, CommNexus, International Webmaster, Association / HTML Writers Guild (IWA/HWG), National Association of Broadcasters, Project Management Institute, Public Relations Society of America, San Diego Chapter, San Diego Ad Club, San Diego Employers Association, San Diego Technical Writers Association, San Diego Venture Group, Search Engine Marketing Professionals Organization (SEMPO), Web Analytics Association

LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
InternetRetailing - for leaders in e-commerce and multichannel retail
Web Analytics Association
Google Group
eMarketing Association Network
Online Advertising Professionals
Colorado Internet Marketing
San Diego SEO
The Sales Association
Web & Marketing Analytics Group - IQ Workforce
San Diego Venture Group
INN Social Media Executives (frmly HOTEL SEO EXECUTIVES)
Sales Leader Council
New Media Hire
San Diego Direct Marketing Association
SANDIOS - San Diego Online Society
Pay-on-Performance PR
PubCon
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
Bringing Barter Back
Search Marketing Careers