Paul Biggs

Current

• Online Marketing Manager at Jive Software

Past

• Senior Account Executive at Anvil Media
• Director of Business Development at Vermont.com
• Adjunct Faculty, ACS Division at Champlain College

• Director of Media and Technology at The DREAM Program, Inc.
• Business Analyst at Deloitte Consulting
• McNamee Research Fellow at Glassmeyer/McNamee Center for Digital Strategies, Tuck School of Business
• Presidential Scholar Research Assistant at Dartmouth DEV Lab
• Project Intern at Lubin Lawrence, Inc.
• Intern, European Core e-Business Team at Deloitte Consulting (Zurich, Switzerland)

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Education

• Dartmouth College - The Tuck School of Business at Dartmouth
• Dartmouth College
• St. George's School

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Recommended

3 people have recommended Paul

Connections

294 connections

Industry

Internet

Websites

• My blog: Techpaulogy
• My company: Jive Software

Paul Biggs’s Summary

Paul Biggs is a seasoned internet marketer who focuses on generating not only brand awareness and website traffic, but more importantly qualified leads and solid ROI.

He has spent most of his career in client services with management consulting and online advertising agencies such as Anvil Media (Portland), Deloitte Consulting (Boston), and Lubin Lawrence (New York). More recently, Paul traded breadth for depth, and dove into the industry side of things with Jive Software, where he spearheads online lead generation for their enterprise collaboration and community software. Paul does this by creating and managing integrated marketing programs that leverage search engine marketing (SEO & PPC), media buying, online PR, blogs, live webcasts, social media outreach, and strategic partnerships, among many other channels.

Paul Biggs’s Specialties:

online marketing, lead generation, live webcasts/webinars, search engine marketing (SEM), search engine optimization (SEO), pay-per-click advertising (PPC), media buying, email campaigns, web analytics, conversion rate optimization (Salesforce, Eloqua, Google Website Optimizer), social media optimization, online PR, web technology, blogging, business development, strategic partnerships, entrepreneurship

Paul Biggs’s Experience

• Online Marketing Manager

  Jive Software

  (Privately Held; 11-50 employees; Computer Software industry)

  November 2007 — Present (1 year)

  * Drive search engine marketing strategy for both SEO and PPC, advise product team on SEO factors for Jive's ongoing community software development, and create educational SEM components for customers and prospects
  * Consult with customers on how to leverage online communities to maximize impact on SEO strategy
  * Promote and produce monthly live webcast series, including both educational, and customer case study topics
  * Facilitate online media buying for sponsored content, email lists, banner ads, and other publisher channels
  * Run email marketing campaigns geared for house lists and new leads using Eloqua and Salesforce
  * Advise on social media outreach and engagement strategy
  * Manage web analytics and conversion funnel optimization

• Senior Account Executive

  Anvil Media

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  September 2006 — November 2007 (1 year 3 months)

  * Recognized as Employee of the Year in 2006 for outstanding client service and new business development
  * Helped launch and manage multiple integrated marketing campaigns:
  ---- Enterprise RSS software product launch – boosted media coverage 142% and downloads 36% using paid & organic search, grassroots outreach, and online PR
  ---- Enterprise document management software release – increased web leads by 73% using paid & organic search, grassroots outreach, and online PR
  ---- Online reservation website expansion into new markets – increased traffic 23% and bookings 33%, using paid & organic search, radio, and newspaper ads
  * Boosted PPC sales & lead generation for above clients:
  ---- Increased leads by 567% and 169% for the software companies
  ---- Increased sales by 295% for the online reservation site
  * Developed in-house tools to measure and manage marketing campaigns more effectively, as well as efficiently create higher-value data for team & clients

• Director of Business Development

  Vermont.com

  (Privately Held; 1-10 employees; Internet industry)

  September 2005 — August 2006 (1 year)

  * Built business alliances with both local and national partners (e.g. Yahoo!, AdFusion)
  * Managed and supported contractors, including creation of project timelines and scope of work
  * Managed outsourced technology partnerships, including hosting, e-mail, and development resources
  * Conducted search engine optimization research & created SEO plan
  * Designed and implemented website tools, features, and content
  * Analyzed site traffic and visitor behavior make data-driven strategic decisions
  * Helped design and implement targeted, categorical initiatives for sales team

• Adjunct Faculty, ACS Division

  Champlain College

  (Educational Institution; Higher Education industry)

  September 2005 — December 2005 (4 months)

  * Taught two sections of CIS 134: Computers and Telecommunications (49 students total)
  * Prepared syllabus, course materials, lectures, exams, and grading methodologies

• Director of Media and Technology

  The DREAM Program, Inc.

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  February 2003 — August 2005 (2 years 7 months)

  * Developed and managed web site and services (distribution lists, forums, work groups, galleries)
  * Planned, implemented, and supported office technology (server, staff computers, network, databases)
  * Trained staff to use and maintain technology infrastructure
  * Created network of 3rd-party support to develop and assist maintaining office technology
  * Designed and published PR and branding material (Annual Report, newsletters, brochures, logo, font)
  * Formed partnerships with other organizations to expand program offerings

• Business Analyst

  Deloitte Consulting

  (Privately Held; 10,001 or more employees; Management Consulting industry)

  August 2001 — February 2003 (1 year 7 months)

  * Defined and implemented merchandising best-practices for an international office supply retailer
  * Analyzed daily SKU data (850+ stores) for office supply retailer's micro-assortment pilot program
  * Facilitated an IT value/TCO assessment for an international office supply retailer
  * Investigated cost savings opportunities for transportation system of a major department store chain
  
  Community Outreach:
  * Evaluated assortment of community outreach programs, surveyed employee interests, and implemented new service initiatives for the Deloitte Impact Program
  * Co-chaired Deloitte Youth Scholar Program to organize School-To-Work Days for local high schools, where students were given mock business cases and college prep workshops
  * Coordinated East Coast operations of U.S. liasion for SwissImpact, including computer donations and installations, volunteer recruitment, and PR
  * Taught entrepreneurship curriculum at local charter school for Junior Achievement Program

• McNamee Research Fellow

  Glassmeyer/McNamee Center for Digital Strategies, Tuck School of Business

  (Educational Institution; Research industry)

  September 2000 — December 2000 (4 months)

  * Developed RadioTuck.com’s website and business strategies for mobile/web market distribution
  * Provided channel content (including market analysis and executive interviews) for RadioTuck.com

• Presidential Scholar Research Assistant

  Dartmouth DEV Lab

  (Educational Institution; Research industry)

  September 1999 — December 2000 (1 year 4 months)

  * Established GREeCOM, a global e-Commerce research center, in alliance with the Fulbright Foundation
  * Assisted with Dr. Peter Gloor’s "Making the e-Business Transformation" (noted: Springer 2000, pg. 12)
  * Researched e-Commerce, e-Business, and public policy surrounding the Internet
  * Conducted a case study on the implementation of an on-line museum (a "fuseum")

• Project Intern

  Lubin Lawrence, Inc.

  (Privately Held; 1-10 employees; Management Consulting industry)

  June 2000 — September 2000 (4 months)

  * Conducted executive interviews for strategy/branding project of a major athletic apparel retailer
  * Developed research designs for growth strategy/branding project of a major athletic apparel retailer
  * Facilitated consumer research and focus groups for an international electronics company’s product launch
  * Redesigned and managed the corporate website
  * Developed investor-relations materials to solicit capital for a new e-Consulting venture
  * Aided negotiations with technology implementation firms for alliance with e-Consulting venture

• Intern, European Core e-Business Team

  Deloitte Consulting (Zurich, Switzerland)

  (Management Consulting industry)

  January 2000 — April 2000 (4 months)

  * Implemented call center best practices and sales force tools for international pharmaceutical company
  * Aided “e-Enablement” training process across Deloitte’s European service lines and industries
  * Developed several internal projects, including CyberPark incubator, Enterprise Information Portal vision, and mobile content server
  * Reviewed CMS business plan for presentation to venture capital firms
  * Recruited .XML and .ASP programmers in preparation for launch of test product

Paul Biggs’s Education

• Dartmouth College - The Tuck School of Business at Dartmouth

  High-Tech Entrepreneurship 2000 — 2001

  Enrolled and excelled in second-year MBA Entrepreneurship course, in conjunction with being a McNamee Research Fellow (above)

  Activities and Societies:

  * Created business plan in conjunction with Dartmouth Entrepreneurial Network and team of second-year MBA students
  * Interviewed philanthropists, venture capitalists, and foundations to solicit resources and feedback
  * Appointed Board of Advisors and pitched idea to Summit Partners, BancBoston Capital, and others

• Dartmouth College

  BA, Government, 1997 — 2001

  Government major with focus on Leadership Studies, Class of 1959 Presidential Scholar Research Assistant in the Computer Science Department, Cum Laude National Honor Society, Abaris Award for Leadership

  Activities and Societies:

  Programming Board (Chair), Class Council (Activities Chair), National Ski Patrol (First Responder), Sigma Phi Epsilon (Brother Mentor), Dartmouth Outing Club, Snowboarding Club, Hartford Parks and Recreation T-Ball League (Assistant Coach), Blunt Alumni Center, WDCR 1340 AM (radio DJ)

• St. George's School

  High School, 1993 — 1997

  Valedictorian, Cum Laude National Honor Society, Commended National Merit Scholar, AP Scholar with Distinction, Headmaster's Cup, Hannah L. Joss Award for Social Science, Xerox Award for Humanities and Social Sciences, Spokane Student Scholars Foundation Nominee: Student of the Year in Social Sciences, Rotary Club Honors for Academic Excellence

  Activities and Societies:

  varsity baseball team, student government

Additional Information

Paul Biggs’s Websites:

• My blog: Techpaulogy
• My company: Jive Software

Paul Biggs’s Interests:

Backcountry snowboarding, outdoor adventuring, hiking, fly fishing, tennis, hockey, baseball, personal technology, gadgets, online music, digital, photography

Paul Biggs’s Groups:

The DREAM Program (Alumni Organization), Portland Web Innovators, BarCamp Portland

•    Dartmouth College Alumni
•    Deloitte employees and alumni
•    AmeriCorps Alums
•    Sigma Phi Epsilon New Hampshire Alpha
•    Ivy League Alumni

Paul Biggs’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch