Head of Digital Marketing at Entel PCS, Owner Rezzibo.com and Advertising 2.0 speaker
Chile
- Current
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- Head of Digital Marketing at Entel PCS
- Consultant at Advertising 2.0 (Self-employed)
- Co-founder at Rezzibo.com
- Past
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- Creative Director at JWT Digital
- Creative Director at El Cielo Agulla & Bacceti
- Creative at Leo Burnett
5 more...
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- Industry
- Marketing and Advertising
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Paul Beelen’s Summary
Has experience in advertising agencies such as APLintas, BBDO and Leo Burnett, in The Netherlands, Switzerland, Carribean and Chile. Has won several creativity awards in advertising festivals in most of these countries. Represented Chile in Young Lions, Cannes, 2001.
As of January 2008, Paul switched from ad-agency to client side as Head of Digital Marketing for Entel PCS, Chile's leading mobile phone company.
Paul has been increasingly interested in current changes in the marketing and media landscape, caused by technological developments such as the rise of micromedia (blogging, podcasting) and new content distribution technologies (RSS), as well as social shiftings and increased connectivity amongst consumers.
In February 2006, he published the white paper Advertising 2.0 (in Spanish and English, later translated to Chinese), which has since been downloaded more than 18.000 times and has been distributed widely through the blogosphere and specialized media. Currently he is preparing his second publication.
Paul has spoken about the current changes in marketing at conferences in Santiago, Buenos Aires, Phildelphia, New York, Warsaw, Barcelona and Amsterdam.
His website and blogs can found at www.paulbeelen.com
Fluent in Dutch, English and Spanish. Fair in German.
Paul Beelen’s Specialties:
New technologies' influence in marketing, advertising and media. Blogging, podcasting and RSS
Paul Beelen’s Experience
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Head of Digital Marketing
Entel PCS
(Privately Held; 1001-5000 employees; Telecommunications industry)
January 2008 — Present (5 months)
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Consultant
Advertising 2.0 (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
February 2006 — Present (2 years 4 months)
Speaker and consultant on Advertising 2.0 matters, writer of the Advertising 2.0 white paper.
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Co-founder
Rezzibo.com
(Information Technology and Services industry)
November 2005 — Present (2 years 7 months)
Rezzibo.com is an online RSS reader in Spanish
