Paul Baranda

Dynamic results driven individual with 6 years of sales, 3 years of management, and 3 years of web & search marketing experience. Experienced and goal-oriented senior search marketing professional with a track record of consistently meeting and exceeding established goals and objectives related to management, marketing, training and education, and client relations. Skilled in building long-term relationships with clients and accounts. Motivated and ambitious with fresh ideas, excellent interpersonal communication, relationship management, and presentation skills. Excellent communicator with the ability to actively manage change.

Paul Baranda’s Specialties:

Technology & specialty experience in:
• Google Analytics, WebTrends, Bruce Clay SEOTools, LinkWorth, SEOmoz tools, WebPosition
• Linux server maintenance/configuration & Cpanel
• HTML, CSS, MySQL, Internet Marketing and PPC Marketing Campaigns, Competitive Analysis, Userability, Online Reputation Management, Branding
• Social Media Marketing using RSS, Facebook, Twitter, etc
• Software programs including Photoshop CS3, Dreamweaver, FTP, SSH, Wordpress platform, and E-Commerce shopping carts

Paul Baranda’s Experience

SEO Team Lead (Mgr.)

LexisNexis Martindale-Hubbell

(Public Company; RUK; Publishing industry)

January 2008 — Present (1 year 7 months)

SEO Team Lead (Manager) (1/09-present)
• One of three team leads with 10 direct reports of SEO Specialists
• Responsible for interviews, hiring, as well as onboarding and training contractors
• Continued to build on the team workflow that involved strategies for campaigns to generate successful results
• Met with individual team members on a weekly basis to discuss statuses of campaigns, manage budgets, and implementation of action plans
• Coordinated with 3rd party vendor for services as well as trainings with entire SEO specialist staff
• Managed day-to-day SEO operations, client and sales escalated issues, etc
• Directed and moderated staff trainings and managed team utilizations
• Promoted to SEO Team Lead (Mgr.)

Sr. SEO Specialist (11/08-1/08)
• Managed a motivated team of SEO Specialists for fulfillment of SEO orders using best practices
• Implemented a team workflow that involved tracking and reports
• Met with individual team members on a weekly basis to discuss statuses of campaigns, manage budgets, and implementation of action plans
• Introduced 3rd party vendor partnerships
• Involved to lead concept of the online reputation mgmt product
• Promoted to Sr. SEO Specialist

SEO Specialist (6/08-11/08)
• Continued responsibilities and duties as below
• Attended SEO/Marketing conferences to stay updated with current industry trends
• Conceptualized and co-created SEO Workflow, SOP’s, methods & best practices, and techniques
• Promoted to full-time employment

SEO Contractor (1/08-6/08)
• Managed premium SEO campaigns for small to medium law
• Improved search engine rankings and achieved several #1 Google rankings for law firm/client websites
• Responsible for monitoring & generating traffic, conversions, keyword rankings and reports
• Reported to & collaborated with SEO Manager for conceptualizing and executing side projects and research case studies
• Maintained excellent client service standards and communication
Member - Emerging Technologies Committee

SEMPO

(Non-Profit; Marketing and Advertising industry)

January 2008 — Present (1 year 7 months)

Social Media Task Force - Collaborated with committee members to produce Social Media POV
- Develop educational website materials to demystify new technologies for SEMPO members.
- Collect case studies that exemplify successful SEO strategies for emerging medias.
- Host webinars and seminars for education and awareness.
- Conduct research and produce studies that are beneficial to members and to the industry at large.

The Emerging Technologies committee creates a forum for SEMPO members to share information about search as it relates to new platforms like mobile, voice, and interactive television. A source of research, case studies, and best practices it provides SEMPO members with the resources needed to develop successful Paid and NSO strategies within emerging mediums. This committee is dedicated to introducing benefits of SEMPO membership to companies outside the traditional search community and to raising awareness of the organization as a forward thinking, technically progressive group.
Founder & Executive Editor

Beyond Beauty Basics

(Online Media industry)

October 2006 — Present (2 years 10 months)
Independant SEO Consultant & Social Media Strategist
Freelance (Self-employed)

(Self-Employed; Internet industry)

May 2006 — Present (3 years 3 months)

Consulted, executed Search Engine Optimization campaigns, and Wordpress development for several websites and blogs such as:

TotalBeauty.com (Panel speaker at Social Media Summit)
MakeupBag.net
LipstickPowdernPaint.com
AMominRedHighHeels.com
EuropeUpClose.com

WishingGifts.com (9/07-1/09)
• Designed, developed and managed gift store website using modified CS-Cart shopping cart software
• Executed Search Engine Optimization methods to gain traffic on product landing pages
• Launched Pay Per Click Ad Campaign using Google Adwords and Yahoo Search Marketing
Women's Health Representative

Sciele Pharma

(Public Company; SCRX; Pharmaceuticals industry)

November 2006 — December 2007 (1 year 2 months)

Northern NJ Territory
• Established beneficial relationships and great rapport with offices which gained access to physician
• Actively evaluated business plan to accelerate product sales
• Managed inventory and properly distributed marketing collateral to successfully promote products and generate scripts
• Executed luncheons and dinner programs to increase market share and customer retention
Assistant Dept Manager

Saks Fifth Avenue

(Public Company; Retail industry)

January 2006 — November 2006 (11 months)

Promoted from Brand Manager to Executive Management Team.
• Responsible for all selling cost expectations and 6.8 million dollars in inventory.
• Assisted department manager to ensure proper merchandise presentation on selling floor, and maintained an on-going balance of stock levels.
• Coordinated, set-up, and motivated team to establish, promote, and execute department events to exceed volume goals.
• Implemented and executed training programs for staff of forty-seven employees while maintaining excellent customer service standards.
• Accountable for scheduling all employees as well as managing constant change.
• Trained and developed twenty-two brand managers to lead, motivate, and drive their individual business towards all volume and service goals.
• Worked with the buying team on the planning and executing of events/promotions, and personal appearances by vendors.
• Met with buyers and vendors on a daily basis to evaluate each season's trends and establish purchase requirements and volume expectations.
SK-II Brand Manager

P&G - Saks Fifth Avenue

(Public Company; PG; Consumer Goods industry)

January 2005 — December 2005 (1 year)

• Maintained volume expectations and exceeded sales goals by 28% using direct mail marketing and local web marketing.
• Partnered with key businesses throughout Morris County to coordinate off site promotional events to introduce SK-II skincare to the community and generate new clientele.
• Worked with and motivated sales team and developed client relationships.
• Created and executed monthly events to promote exclusivity of vendor.
• Managed and controlled .5 million dollar inventory.
• Responsible for recording and reporting all sales, customer profiles, and re-caps to vendor on a daily basis.
• Communicated daily with vendor as well as department manager.
• Maintain excellent service standards, as well as consistent follow through and communication with clients
Sales Associate

Neiman Marcus

(Public Company; Retail industry)

2004 — 2005 (1 year)
Luxury Specialist - Assistant Visual Coordinator

Louis Vuitton

(Privately Held; LVMH; Luxury Goods & Jewelry industry)

2003 — 2004 (1 year)
Sales Specialist

Kenneth Cole Productions

(Public Company; KCP; Apparel & Fashion industry)

2000 — 2003 (3 years)

Paul Baranda’s Education

Seton Hall University

Bachelor of Science , Biology , 2000 — 2006

Activities and Societies:

Honors Colloquium Program, Sigma Pi member, Peer Advisor for Freshman Studies Department, Production and Marketing Benefit Fashion Show for Red Cross Affiliation

Additional Information

Paul Baranda’s Websites:

Paul Baranda’s Interests:

new technologies, web design & development, gadgets, Web 2.0, SEM, SEO, social media, blogging, traveling

Paul Baranda’s Groups:

Sigma Pi Int.,
SEMPO - Emerging Technologies Committee - Social Media | SMS | Analytics,
SEMPO - NY Working Group,
NextWeb - Web 2.0 Meetup,
DailyMakeover.com Bloggerati
Beauty Blog Network

LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
MediaPost's Search Insider Summit
Search Engine Strategies Conference & Expo
Online Advertising Professionals
Sigma Pi Fraternity
Fans of Mashable
SearchEngineWatch.com Forums
Elsevier Employees & Former Employees
Social Media Marketing
Seton Hall University Alumni Network
Tweeple
LexisNexis Current & Former Employees
Cosmetics and Beauty Network
Legal Tweeters
Simple Search