Paul Baranda

Executive Director, Marketing at Women's Marketing Inc.

Location: Greater New York City Area
Industry: Marketing and Advertising

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Paul Baranda's Overview

Current

Executive Director, Marketing - WMI Digital at Women's Marketing Inc.

Past

Director, SEO & Social Media at Zeta Interactive
Managing Editor & Founder at Beyond Beauty Basics
Event Director & Founder at HauteSocial

Member - Emerging Technologies Committee at SEMPO
Director, Marketing and Operations & Co-founder at ZeroBased
SEO Team Lead (Manager) at LexisNexis Martindale-Hubbell
Independant SEO Consultant & Social Media Strategist at Freelance
Women's Health Representative at Sciele Pharma
Assistant Dept Manager, Cosmetics & Fragrances at Saks Fifth Avenue
SK-II Brand Manager at P&G - Saks Fifth Avenue
Sales Associate at Neiman Marcus
Luxury Specialist - Assistant Visual Coordinator at Louis Vuitton
Sales Specialist at Kenneth Cole Productions

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see all

Education

Seton Hall University

Recommendations

22 people have recommended Paul

Connections

500+ connections

Websites

Company Website

Highlights
• More than 5 years of Digital Marketing & Management including over 7 years of sales experience; Piloted SEO services startup at LexisNexis exceeding revenue goal of $1M to $12M in its first year
• Managed $8.9M in SEO campaigns at LexisNexis and grew business by automating processes impacting 2009 revenue growth of $12M to $24+M
• Implemented career path program by creating new positions & increased morale and cost savings at $30K/employee annually
• Experience in digital marketing sales, account management and offshore operations with previous personal search startup ZeroBased LLC
• More than 4 years editorial/WordPress dev/design/socialmedia experience - Founded/managed online beauty and fashion magazine/blog with 25+K visitors and 70+K pageviews and editorial/contributor staff
• Coordinated successful social media outreach events at HauteSocial for major beauty brands at NYC Fashion Week- Caress, Secret, L'Bel etc.
• Former member of SEMPO – Social Media/Emerging Technology Committee for 3 years

And yes, I speak social, marketing, and technical geek.

Specialties

Technology experience in:
• Google Analytics, WebTrends, Bruce Clay SEOTools, LinkWorth, SEOmoz tools, WebPosition, Site9, PageDesigner 3&4, BaseCamp
• Microsoft Office software, Windows XP/Vista, Mac OSX & Windows Mobile and PC/Mac Troubleshooting
• Linux server maintenance/configuration & Cpanel, HTML, CSS, MySQL
• Social Media using RSS, Facebook, & Twitter, Competitive Analysis, Userability, Online Rep Mgmt, Branding
• Photoshop CS4, Dreamweaver, FTP, SSH, WordPress, CMS, and E-Commerce

Executive Director, Marketing - WMI Digital

Women's Marketing Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

November 2011 – Present (3 months) New York, NY

For nearly 30 years, Women’s Marketing Inc. has been redefining what it means to be a media company delivering insights, innovation and optimal value across multiple media platforms. We always deliver more to our clients – more than others think is possible.
As a full-service media partner, we provide planning, buying, creative and research services for digital, mobile, print, out-of-home and direct mail platforms. Through our proprietary platforms and market-leading capabilities, our unique offerings aren’t found anywhere else.
As our name suggests, we are the authority on understanding women’s relationship with media. We provide our clients with unparalleled insights to what exact media triggers the buying power that women possess in American households. With offices in New York City and Westport, Connecticut, we are proud to offer extraordinary service and exceptional value to our clients who come to expect more.

Director, SEO & Social Media

Zeta Interactive

Privately Held; 201-500 employees; Marketing and Advertising industry

September 2010 – November 2011 (1 year 3 months) New York, NY

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: www.zetainteractive.com.

Managing Editor & Founder

Beyond Beauty Basics

Privately Held; 1-10 employees; Online Media industry

October 2006 – October 2011 (5 years 1 month)

• Designed and managed beauty/fashion/style online magazine using WordPress platform
• Utilized SEO and Social Media marketing that generated traffic increasing exponential growth
• Edited & published all articles/posts and photos/images
• Formed an editorial team of EIC & associate/contributing editors to provide content on trends, news, and events
• Event coverage for Fashion Week, International Emmy Awards, PR launches, charities, and other events
• Developed and executed online marketing plan and affiliate marketing through building relationships with niche community and networks of bloggers
• Secured monthly advertising revenue through varied channels
• Managed daily communications with brands, media and PR executives (ie. L’Oreal, Estee Lauder Company, Weber-Shandwick, etc)
• Coordinated annual spring and fall networking event tweetup/mixer during Fashion Week inviting brands, PR executives, and bloggers while securing top sponsorships from: Caress, Degree, Q-Tips, Suave, Pond's, FragranceNet.com, Ted Gibson Salon and more.
• Utilized Social Media Marketing using Facebook apps, Twitter, content aggregation, video sharing, bookmarking, crowd-sourcing, meetups, forums, press releases, etc
• Partnered with Beauty Blog Network and Total Beauty Media & Ad Network(former) and established relationships with PR Agencies
• Partnered with DailyMakeover.com (4mil uniques/mo) as part of the exclusive Beauty Bloggerati team involving content syndication and cross-promotion
• Managed PHP Apache Servers, MySQL, site upgrades, maintenance

Event Director & Founder

HauteSocial

September 2009 – March 2011 (1 year 7 months) New York, NY

Formerly known as the popular NYFW Media Mixer, HauteSocial is the premier networking event for influential online media, bloggers, and brands representing quality communications, top media, and leading industry brands. We provide the opportunity to connect a social network of influential online voices with the best brands in the industry.

Mercedes-Benz New York Fashion Week has become a central hub for many who travel from all over the World to report from the tents. For the past two seasons, the HauteSocial - New York Edition has been the leading social media event that provides our attendees several opportunities, within the beauty, fashion, and lifestyle industry; a place to meet, exchange ideas, and create relationships. Our events promise to highlight our digital voices, bringing together great brands, special guests and new connections that are essential to the advancement and evolution of social media. Brands who have participated in our events: Caress, Oil of Olay, Degree, Secret, Suave, Gillette Venus, and many more.

Member - Emerging Technologies Committee

SEMPO

Nonprofit; 1-10 employees; Marketing and Advertising industry

January 2008 – December 2010 (3 years)

Social Media Task Force - Collaborated with committee members to produce Social Media POV

- Collect case studies that exemplify successful SEO strategies for emerging medias.
- Host webinars for education and awareness.
- Conduct research to produce studies that are beneficial to members and to the industry at large.

The Emerging Technologies committee creates a forum for SEMPO members to share information about search as it relates to new platforms like mobile, voice, and interactive television. A source of research, case studies, and best practices it provides SEMPO members with the resources needed to develop successful Paid and NSO strategies within emerging mediums. This committee is dedicated to introducing benefits of SEMPO membership to companies outside the traditional search community and to raising awareness of the organization as a forward thinking, technically progressive group.

Director, Marketing and Operations & Co-founder

ZeroBased

August 2008 – September 2010 (2 years 2 months) NJ

Zerobased, LLC is a media & consulting company in Short Hills, NJ focused on web site design, search engine marketing, systems development, and outsourcing management services. ZeroBased offers dedicated digital solutions for marketing; from small to medium businesses, to national and global brands through search engine optimization, social media strategies and online public relations. "Evaluate. Optimize. Grow."

Clients: Landmark Hospitality Group-landmarkdestinationweddings.com
Newport Capital Group
BSY Associates, Inc.
3Lab Skincare

SEO Team Lead (Manager)

LexisNexis Martindale-Hubbell

Public Company; 10,001+ employees; RUK; Publishing industry

January 2008 – September 2010 (2 years 9 months)

SEO Team Lead (Manager) (1/09-present)
* Managed $8.9M in SEO campaigns & 563 clients; Reported to VP of Operations and Director of Web Services
* Led 18 direct reports- SEO Specialists & Analysts & responsible for hiring and training new employees to staff rapid business growth
* Optimized operations and analyzed P&L w/ SVP to ensure company profitability
* Cross-functionally collaborated w/ departments to automate processes impacting 2009 revenue growth of $24+M
* Appointed to recommend new Social Media & SEO initiatives to Product Team to redefine deliverables & increase profit margin
* Addressed crisis management through innovation by identifying answers for pioneer questions
* Implemented career path by creating junior positions raising department morale and saving $30K/employee annually

Sr. SEO Specialist (11/08-1/08)
* Diagnosed weak campaigns & mentored team on SEO best practices improving results and increasing client retention.
* Directed operations & training for scalable linkbuilding initiative with vendor & staff to optimize time & labor inefficiencies
* Executed successful crisis management which led to renewals, exceeding 2008 revenue goal of $1M to $12M
* Directed & moderated staff trainings to strengthen team’s knowledge and ensure consistent operations & consulted Product Champion with online rep mgmt product pilot
* Created SEO Team Lead position to help scale growing business

SEO Specialist (6/08-11/08)
* Formulated dept. campaign workflow that yielded successful rankings & visibility
* Designed client organization that led to development of proprietary CRM tool, Homecamp.
* Created Sr. SEO position to scale QA efforts within teams

SEO Contractor (1/08-6/08)
* Successfully managed & optimized law firm websites utilizing latest tools and competitive data
* Collaborated with SEO Manager to conceptualize and develop proprietary Keyword Inventory system
* Developed client service standards & communication procedures

Independant SEO Consultant & Social Media Strategist

Freelance

May 2006 – September 2010 (4 years 5 months)

Consulted, executed Search Engine Optimization campaigns, and Wordpress development for several websites and blogs such as:

BeautySweetSpot.com for expert Jeannine Morris
TotalBeauty.com (Panel speaker at Social Media Summit)
MakeupBag.net
LipstickPowdernPaint.com
AMominRedHighHeels.com
EuropeUpClose.com

WishingGifts.com (9/07-1/09)
• Designed, developed and managed gift store website using modified CS-Cart shopping cart software
• Executed Search Engine Optimization methods to gain traffic on product landing pages
• Launched Pay Per Click Ad Campaign using Google Adwords and Yahoo Search Marketing

Women's Health Representative

Sciele Pharma

Public Company; 501-1000 employees; SCRX; Pharmaceuticals industry

November 2006 – December 2007 (1 year 2 months)

Northern NJ Territory
• Established beneficial relationships and great rapport with offices which gained access to physician
• Actively evaluated business plan to accelerate product sales
• Managed inventory and properly distributed marketing collateral to successfully promote products and generate scripts
• Executed luncheons and dinner programs to increase market share and customer retention

Assistant Dept Manager, Cosmetics & Fragrances

Saks Fifth Avenue

Public Company; 10,001+ employees; Retail industry

January 2006 – November 2006 (11 months)

Promoted from Brand Manager to Executive Management Team.
• Responsible for all selling cost expectations and 6.8 million dollars in inventory for Cosmetics & Fragrances
• Assisted department manager to ensure proper merchandise presentation on selling floor, and maintained an on-going balance of stock levels.
• Coordinated, set-up, and motivated team to establish, promote, and execute department events to exceed volume goals.
• Implemented and executed training programs for staff of forty-seven employees while maintaining excellent customer service standards.
• Accountable for scheduling all employees as well as managing constant change.
• Trained and developed twenty-two brand managers to lead, motivate, and drive their individual business towards all volume and service goals.
• Worked with the buying team on the planning and executing of events/promotions, and personal appearances by vendors.
• Met with buyers and vendors on a daily basis to evaluate each season's trends and establish purchase requirements and volume expectations.

SK-II Brand Manager

P&G - Saks Fifth Avenue

Public Company; 10,001+ employees; PG; Consumer Goods industry

January 2005 – December 2005 (1 year)

• Maintained volume expectations and exceeded sales goals by 28% using direct mail marketing and local web marketing.
• Partnered with key businesses throughout Morris County to coordinate off site promotional events to introduce SK-II skincare to the community and generate new clientele.
• Worked with and motivated sales team and developed client relationships.
• Created and executed monthly events to promote exclusivity of vendor.
• Managed and controlled .5 million dollar inventory.
• Responsible for recording and reporting all sales, customer profiles, and re-caps to vendor on a daily basis.
• Communicated daily with vendor as well as department manager.
• Maintain excellent service standards, as well as consistent follow through and communication with clients

Sales Associate

Neiman Marcus

Public Company; 10,001+ employees; Retail industry

2004 – 2005 (1 year)

Luxury Specialist - Assistant Visual Coordinator

Louis Vuitton

Privately Held; 10,001+ employees; Luxury Goods & Jewelry industry

2003 – 2004 (1 year)

Sales Specialist

Kenneth Cole Productions

Public Company; 1001-5000 employees; KCP; Apparel & Fashion industry

2000 – 2003 (3 years)

View All (34) Skills View Fewer Skills

Seton Hall University

Bachelor of Science, Biology

2000 – 2006

Activities and Societies: Honors Colloquium Program, Sigma Pi member, Peer Advisor for Freshman Studies Department, Production and Marketing Benefit Fashion Show for Red Cross Affiliation

Websites:

Company Website

Interests:

new technologies, web design & development, gadgets, SEM, SEO, social media, blogging, traveling

Groups and Associations:

Member of the Hudson Union Society, NYC Sigma Pi Int., SEMPO - Emerging Technologies Committee - Social Media, SEMPO - NY Working Group, DailyMakeover.com Bloggerati Beauty Blog Network