Director of Online Product Marketing at Green Dot Corporation
Greater Los Angeles Area
- Current
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- Director of Online Product Marketing at Green Dot Corporation
- Education
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- Rice University
- Recommended
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9 people have recommended Paul - Connections
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- Industry
- Marketing and Advertising
Paul Angles’s Experience
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Director of Online Product Marketing
Green Dot Corporation
(Privately Held; Financial Services industry)
June 2008 — Present (1 year 6 months)
• Transitioned website from hard-coded and database-driven to a modern, Omniture content management system.
• Increased site traffic 100% and online sales 250% in first year using AdWords and a range of affiliate and search marketing campaigns.
• Achieved a 400% increase in Direct Deposit upsells, a key revenue component, through multi-variate testing.
• Revised email communications in English and Spanish for Green Dot as well as for retail part-ners including Kmart and Walmart.
