Paula Hay

Current

Founder and principal at Rabbit Mountain, LLC

Past

Web and Graphic Designer at Freelance / Graphic Design Services (Self-employed)
Graphics Coordinator at Trader Publishing, Inc.
Digital prepress operator at Precision Digital Imaging

see less...

Education

Pennsylvania State University

Recommended

1 person has recommended Paula

Connections

33 connections

Industry

Internet

Websites

My Company

Paula Hay’s Summary

Publishing generalist with depth of experience in design and execution for both print and web. Formal education in journalism, editing and technical writing. Keen interest in content management focusing on search engine optimization, user experience, and conversion. Enthusiasm for entrepreneurship, innovation, and technology.

Paula Hay’s Specialties:

Writing for web delivery, including keyword identification and XHTML tagging for search engine optimization; technical writing for non-technical readers; email marketing; Web 2.0 marketing methods including blogging and social networking; search engine marketing; in-depth knowledge of web production processes; user interface issues including usability, accessability, information design and instructional design.

Paula Hay’s Experience

Founder and principal

Rabbit Mountain, LLC

(Graphic Design industry)

May 2006 — Present (3 years 7 months)

Web design & development firm providing consulting services for web marketing and related internet marketing strategy. Delivery of custom graphic design, web development, and print graphics products, and internet marketing strategy consulting.
Web and Graphic Designer
Freelance / Graphic Design Services (Self-employed)

(Self-Employed; Graphic Design industry)

November 2000 — May 2006 (5 years 7 months)

Custom graphic design, web development, and print graphics.
Graphics Coordinator

Trader Publishing, Inc.

(Publishing industry)

May 1997 — November 2000 (3 years 7 months)

Assistant managerial position overseeing technology implementation and training in Trader Portland’s art department. Also responsible for working with the artist team to produce spec ads, special publications, display ads, and nine weekly magazines.
Digital prepress operator

Precision Digital Imaging

(Printing industry)

January 1996 — November 1997 (1 year 11 months)

Preflighting and prepping customer-supplied files for a variety of commercial printing applications, primarily Webb and high-end lithography, including color correction, film production and QC, pagination, trapping, ink saturation levels, and all other aspects of prepress.

Paula Hay’s Education

Pennsylvania State University

B.A. , Journalism, Technical Communications , 2002 — 2009

Anticipated graduation with distinction in 2009 upon part-time completion of remaining credits.

Additional Information

Paula Hay’s Websites:

My Company

Paula Hay’s Interests:

content management, publishing -- both print and web, localization, SEO for local search, sustainability, entrepreneurship, usability, typography & design, letterpress printing