
Owner & Principal, Rabbit Mountain LLC -- web design & development, internet marketing, content management
State College, Pennsylvania Area

Owner & Principal, Rabbit Mountain LLC -- web design & development, internet marketing, content management
State College, Pennsylvania Area
Publishing generalist with depth of experience in design and execution for both print and web. Formal education in journalism, editing and technical writing. Keen interest in content management focusing on search engine optimization, user experience, and conversion. Enthusiasm for entrepreneurship, innovation, and technology.
Writing for web delivery, including keyword identification and XHTML tagging for search engine optimization; technical writing for non-technical readers; email marketing; Web 2.0 marketing methods including blogging and social networking; search engine marketing; in-depth knowledge of web production processes; user interface issues including usability, accessability, information design and instructional design.
(Graphic Design industry)
May 2006 — Present (3 years 7 months)
Web design & development firm providing consulting services for web marketing and related internet marketing strategy. Delivery of custom graphic design, web development, and print graphics products, and internet marketing strategy consulting.
(Self-Employed; Graphic Design industry)
November 2000 — May 2006 (5 years 7 months)
Custom graphic design, web development, and print graphics.
(Publishing industry)
May 1997 — November 2000 (3 years 7 months)
Assistant managerial position overseeing technology implementation and training in Trader Portland’s art department. Also responsible for working with the artist team to produce spec ads, special publications, display ads, and nine weekly magazines.
(Printing industry)
January 1996 — November 1997 (1 year 11 months)
Preflighting and prepping customer-supplied files for a variety of commercial printing applications, primarily Webb and high-end lithography, including color correction, film production and QC, pagination, trapping, ink saturation levels, and all other aspects of prepress.
B.A. , Journalism, Technical Communications , 2002 — 2009
Anticipated graduation with distinction in 2009 upon part-time completion of remaining credits.
content management, publishing -- both print and web, localization, SEO for local search, sustainability, entrepreneurship, usability, typography & design, letterpress printing