Paula Cassin

Current

President Elect at IABC - Los Angeles
Founder and V.P. Marketing & Sales at Cut Through Communications LLC

Past

Chair, Woodland Hills Events at IABC - Los Angeles
Client Manager at Gen-i New Zealand
Account Manager at Telecom New Zealand

Marketing Manager, International at Globalserve S.A.R.L.
International Marketing Coordinator at ICG Services

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2 more...

Education

University of California, Davis

Recommended

5 people have recommended Paula

Connections

148 connections

Industry

Computer Software

Websites

Paula Cassin’s Summary

Paula Cassin’s Specialties:

It all relates to Sales & Marketing: online B2B marketing plans, B2B online lead generation campaigns, business development, senior-level account management, MarCom initiatives for sales, internal/employee communications, internal broadcast communication audits and improvement, public speaking, writing, communications software.

Paula Cassin’s Experience

President Elect

IABC - Los Angeles

(Public Relations and Communications industry)

June 2009 — Present (6 months)

IABC Los Angeles is the local chapter of the non-profit: International Association of Business Communicators (IABC). IABC Los Angeles works to promote and foster the local community of communications professionals.
Founder and V.P. Marketing & Sales

Cut Through Communications LLC

(Privately Held; Information Technology and Services industry)

October 2007 — Present (2 years 2 months)

Cut Through Communications helps medium and large companies improve their internal communications using innovative technology solutions. Transforming 'push' communications, reducing information overload and/or email fatigue, and driving employee action are our areas of expertise.

Tools include:
Company-branded pop up Alerts,
Interactive Screensavers that act like digital signage
Scrolling hyperlinked on-screen headlines/ticker
On-screen Quizzes and Polls (with automatic chasing)
On-screen, employee-generated company news bulletins
Interactive blogs, forums, Q&As for two-way dialogue
Built-in measurement of views, opens, reads, click-throughs

We offer tools, advice and services which get corporate news and announcements out of overloaded channels like email and into fresh, exclusive, visual channels, for a fraction of the cost normally associated with software projects such as intranet revamps or launching in-house social media platforms.
Chair, Woodland Hills Events

IABC - Los Angeles

(Public Relations and Communications industry)

November 2007 — June 2009 (1 year 8 months)

IABC Los Angeles Chapter, is the local networking and professional development arm of the International Association of Business Communicators (IABC).
Client Manager

Gen-i New Zealand

(Public Company; Information Technology and Services industry)

January 2007 — September 2007 (9 months)

Client Manager responsible for portfolio of 6 top clients including L'Oreal, Nestle, Pernod Ricard, Frucor Beverages, DB Breweries. Gen-i is the leading ICT(Information Communications and Technology) provider in New Zealand. Responsibilities included revenue retention and growth, building long-term C-suite relationships, managing RFP responses, strategic account planning, and dispute resolution of issues.
Account Manager

Telecom New Zealand

(Public Company; NZT; Telecommunications industry)

1999 — 2006 (7 years )

Responsible for retaining and developing business with specific corporate clients.

Key performance aspects:
Excelled at relationship-building and positioning Telecom as a strategic, long term partner with customers
Consistently met or surpassed my annual sales targets in terms of Annual Billed Revenue and Focused Product Revenue
Successfully managed service issue escalations through the strength and depth of my internal network
Marketing Manager, International

Globalserve S.A.R.L.

(Privately Held; Computer Networking industry)

1996 — 1999 (3 years )

GlobalServe S.A.R.L. was the joint venture began in 1995 between leading national systems integrators in Europe, the Americas, and elsewhere to pool their expertise and offer multinationals IT procurement, deployment, and project management through a single source. In 1999, operations were moved from France to the UK.
International Marketing Coordinator

ICG Services

(Privately Held; Computer Networking industry)

1993 — 1996 (3 years )

Paula Cassin’s Education

University of California, Davis

B.A. , International Relations - Commerce track , 1987 — 1992

Study Abroad (with New York University) : Paris 1990-1991.
Internship with the US State Department in Paris. 1992.

Activities and Societies:

French minor.
Integrated Studies: Freshman Honors Residency program
UC Davis Law Review - writer.
The Objectivist Club - member.

Additional Information

Paula Cassin’s Websites:

Paula Cassin’s Interests:

Internal communications, employee engagement, new internal marketing channels, corporate sales, free market economics, economic history, entrepreneurship, elderly care, PTA Goleta K-12, IABC Los Angeles, lead generation.