Patty Keegan

Current

Director at Digital Chameleon

Past

Owner at Vanishing Point Media
General Manager at Interactive Advertising Bureau (IAB) Australia
Director, Interactive at Carat Australia

Vice President at Carat USA

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Education

University of Phoenix
The University of Texas at Austin
Emerson College

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Recommended

1 person has recommended Patty

Connections

235 connections

Industry

Marketing and Advertising

Websites

Patty Keegan’s Summary

Patty Keegan is founder and Director of Digital Chameleon. She has over twenty years of experience (both in Australia and overseas), in the publishing and media agency businesses, and has been involved with interactive advertising since it began in the early 1990’s.

Over the years, Patty's roles have ranged from media strategist/planner/buyer for clients including AOL, to advertising operations manager on the launch of Ziff-Davis sites ZDNet and NetBuyer, as well as the AT&T Business Network in the U.S. After three years as Vice President at Carat in Boston, she relocated to Sydney in 2000, and was responsible for launching Carat Interactive Australia, which she grew and managed for four years as National Director.

Patty served as Judging Chairperson for the 2005 Internet Awards, and as founding General Manager of the IAB (Interactive Advertising Bureau) in Australia from 2005-2008, chaired the 2007 & 2008 IAB Interactive Advertising Awards. Patty has been included as one of the “40 Biggest Players of Australia’s Digital Age” by B&T magazine.

Patty Keegan’s Specialties:

Specialises in helping media professionals transition their skills to digital; training, digital media, online advertising, elearning, digital media training courses

Patty Keegan’s Experience

Director

Digital Chameleon

(E-Learning industry)

December 2008 — Present (1 year 1 month)

Provides training and education to buyers and sellers of digital media advertising. Specialises in transitioning traditional media professionals to digital

Patty Keegan, Digital Chameleon founder and Director, is an experienced practitioner and speaker on the subject of buying and selling digital media, and has addressed audiences from Auckland to Dubai. She has a track record of providing in-house training to some of the largest and well-known media companies in Australia, New Zealand, and beyond.
Owner

Vanishing Point Media

(Marketing and Advertising industry)

June 2005 — November 2008 (3 years 6 months)
General Manager

Interactive Advertising Bureau (IAB) Australia

(Non-Profit; Marketing and Advertising industry)

October 2005 — June 2008 (2 years 9 months)
Director, Interactive

Carat Australia

(Public Company; Marketing and Advertising industry)

2000 — 2005 (5 years )
Vice President

Carat USA

(Public Company; Marketing and Advertising industry)

1997 — 2000 (3 years )

Patty Keegan’s Education

University of Phoenix

International Management 2003 — 2005
The University of Texas at Austin

Bachelor of Science , Advertising , 1979 — 1981
Emerson College

Journalism 1977 — 1979