Patty Homo

Current

President at VALPO Medios, Inc. - Multicultural Media Services. Freelance and consulting. SDB certified
Board Member at National Hispanic Business Women Association (NHBWA)

Past

Media Supervisor at Casanova Pendrill
Media Planner at Casanova Pendrill
Regional Media Planner/Buyer at Casanova Pendrill

A/P Assistant at Coast Community Newspapers
Operations Manager at Tu Mundo/Mundo Artistico (Latin Publications)

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Recommended

6 people have recommended Patty

Connections

364 connections

Industry

Marketing and Advertising

Websites

My Website

Patty Homo’s Summary

VALPO Medios, Inc. - Multicultural Media Services
Freelance and Consulting

SDB certified by the Small Business Administration
Able to partner with clients and/or agencies in need of multicultural media buy placement in continental US markets as well as Puerto Rico.

Actively involved in the National Hispanic Business Women Association (NHBWA) as a board member and editor of the monthly News Brief

Media Planning/Buying Category Experience
Auto: General Motors
Beauty/Cosmetics: L'Oreal Paris
Beverage/Beer: Tampico, Miller, Coors, Corona, Modelo
Education: CSUF
Entertainment: DirecTV, Microsoft XBOX 360
Government: California State Lottery, The US Army
Health: Quick Health, Kool Smiles
Home Improvement: The Home Depot
Insurance: AFLAC
Liquor: Jack Daniels
Package Goods: Nestle, Johnson & Johnson, General Mills
Retail: Kohl's, Carhartt
Telecommunications: Pacific Bell/SBC

Media
National and Local Television
National and Local Radio
Newspapers
Magazines
Outdoor

Bilingual and bicultural. Fluent in Spanish and English. Great computer skills in all Microsoft Office applications.

Experienced in the following third party provider software - Donovan Data Systems, MediaPlex (AdWare), Strata, Scarborough, BrandFX, IMS.

Patty Homo’s Specialties:

Media Buying, Media Planning, Training, Media Billing, Data Maintenance, Software training, Research

Patty Homo’s Experience

President

VALPO Medios, Inc. - Multicultural Media Services. Freelance and consulting. SDB certified

(Marketing and Advertising industry)

May 2007 — Present (2 years 3 months)

SBA SDB certified small business
National and Local Multicultural Media Services
Media Buying - Freelance and Consulting
Independent National Representative for Bodas USA, the first Spanish-language Bridal magazine in the USA.
Active Board Member for the National Hispanic Business Women Association (NHBWA)
Board Member

National Hispanic Business Women Association (NHBWA)

(Non-Profit Organization Management industry)

2007 — Present (2 years)
Media Supervisor

Casanova Pendrill

(Public Company; 51-200 employees; Marketing and Advertising industry)

2002 — May 2007 (5 years)
Media Planner

Casanova Pendrill

(Public Company; 51-200 employees; Marketing and Advertising industry)

1997 — 2002 (5 years)
Regional Media Planner/Buyer

Casanova Pendrill

(Public Company; Marketing and Advertising industry)

1995 — 1997 (2 years)
A/P Assistant

Coast Community Newspapers

(Newspapers industry)

1991 — 1992 (1 year)
Operations Manager

Tu Mundo/Mundo Artistico (Latin Publications)

(Partnership; 11-50 employees; Newspapers industry)

1987 — 1991 (4 years)