Patti Tacardo-Fousek -SEO, Inhouse SEOTraining

Current

Owner at CreativeMind Search Marketing

Past

Organic Search Manager at HMG Search Marketing
Marketing Manager at The Kane Company
Print Production Specialist at WGBH Boston

Traffic Manager at Bernard Hodes Group
Sr. Technical Specialist at Interim Technology
HR Rep at Copy Cop

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Education

Framingham State College

Recommended

4 people have recommended Patti

Connections

185 connections

Industry

Marketing and Advertising

Websites

Patti Tacardo-Fousek -SEO, Inhouse SEOTraining’s Summary

Search Engine Marketing professional specializing in search engine optimization (SEO) consultation, in-house SEO training, web analytics, link building, and social media.

Patti Tacardo-Fousek -SEO, Inhouse SEOTraining’s Specialties:

Search Engine Optimization, Search Engine Marketing, SEO, web analytics, e-mail marketing, SEO PR, lead generation, social networking, link building, social media, blogging, SEO press releases,

Patti Tacardo-Fousek -SEO, Inhouse SEOTraining’s Experience

Owner

CreativeMind Search Marketing

(Internet industry)

August 2007 — Present (1 year 3 months)

CreativeMind Search Marketing creates customized SEO solutions. We take the time to get to know you and your targeted audience in order to create the perfect SEO plan that will put you ahead of your competition.

Whether you’re looking for a full SEO campaign or would like SEO training for do-it-yourself SEO solutions, CreativeMind Search Marketing will customize a solution to get you the results you want.

Services include:
* Full Search Engine Optimization plans
* In-house SEO Training Workshops
* Custom SEO packages
* Web Analytics Set-up and Reporting
* Link Building & Social Media Optimization
* SEO Optimized Press Releases
* SEO Seminars
Organic Search Manager

HMG Search Marketing

(Privately Held; 1-10 employees; Internet industry)

October 2005 — July 2007 (1 year 10 months)

• Worked closely with clients to develop strategic search engine marketing initiatives.
• Analyzed client websites and provided detailed website enhancements to improve organic rankings on search engines (Google, Yahoo, MSN) including web copy writing.
• Evaluated web analytics data to determine success of organic search marketing efforts.
• Performed keyword research for various markets, analyzed competition, developed keyword target lists.
• Created and maintained link building strategies to assist client websites in achieving quality inbound links.
• Implemented lead generator programs through various lead gen portals.
• Analyzed client competitors and provided detailed analysis reports.
• Led SEO training seminars for small and large groups. Provided on-site and telephone search engine marketing training to clients.
• Optimized and distributed press releases for organic search.
• Versed in the latest SEM trends.
Marketing Manager

The Kane Company

(Privately Held; 11-50 employees; Real Estate industry)

May 2004 — September 2005 (1 year 5 months)

• Developed and implemented strategic marketing plans for NH-based commercial real estate company.
• Created search engine marketing strategies and maintained accurate information on corporate website.
• Served as project manager for the redesign of the corporate website. Wrote all web content and managed development of website architecture.
• Authored, designed, and oversaw print production for all marketing collateral including brochures, ads, trade show materials, and sell sheets.
• Planned, executed and represented the company at trade shows and community events.
• Wrote and distributed press releases to increase brand awareness.
• Developed and implemented marketing procedures and policies.
Print Production Specialist

WGBH Boston

(Non-Profit; 501-1000 employees; Marketing and Advertising industry)

2001 — 2004 (3 years)

• Managed and scheduled all print and online projects keeping within project budget for all National Promotion programs including, but not limited to, Antiques Roadshow, Masterpiece Theatre, American Experience, Arthur, and Martin Scorsese: The Blues.
• Provided layout and design support for press kits and marketing collateral.
• Streamlined the print production process, trained employees on new procedures, and authored a “Print Production Step-by-Step” Guide.
• Managed the roll-out of pressroom.wgbh.org. Worked with members of the Interactive team to provide web content solutions.
• Wrote an instruction manual for posting materials to pressroom.wgbh.org and conducted group training sessions during roll-out phase.
• Designed and executed a Web Promotion research intranet site.
• Coordinated WGBH's participation in bi-yearly press tour events. Managed the creation of all event materials within very tight deadlines and budgets.
• Led weekly Promotion Assistant meetings.
Traffic Manager

Bernard Hodes Group

(Public Company; Marketing and Advertising industry)

1999 — 2001 (2 years)
Sr. Technical Specialist

Interim Technology

(Public Company; Marketing and Advertising industry)

1997 — 1999 (2 years)
HR Rep

Copy Cop

(Marketing and Advertising industry)

1986 — 1997 (11 years)