
Lead Craft Designer/Spokesperson at iLoveToCreate, a Duncan Enterprises Company
Fresno, California Area

Lead Craft Designer/Spokesperson at iLoveToCreate, a Duncan Enterprises Company
Fresno, California Area
_ Passionate, motivated professional, action oriented person excited by the idea of creating and enhancing the design capabilities of a highly creative company.
_ Insightful and knowledgeable contributor for creating products through a 20 year career in product design, instructional content, testing, and development.
_ Motivational communicator in directing strong collaborative efforts within the team to stimulate creativity and productivity.
_ Strategic and organizational skills that ensure product delivery to the client on time and on budget.
_ Committed to developing high quality products and maintaining a highly respected corporate reputation.
According to the Santa Paula Times newspaper….”She’s wild, she’s wacky and she’s got a million ideas to transform the humdrum into wow, bring new life to everyday objects, or create something that is both out of this world and daringly stylish. Pattie Donham, an author-designer of more than 20 crafts books and magazines, veteran television host, national TV guest, and maven of creative madness known professionally as PattieWack, has found designing and product development to her quirky liking.”
(Arts and Crafts industry)
June 2009 — Present (6 months)
Spokesperson for iLoveToCreate, a Duncan Enterprises Company. Responsible for conceptualization and ideation of dynamic craft/textile project design. Responsible for coordination of trade and consumer shows/booths.
(Arts and Crafts industry)
2002 — Present (7 years )
(Privately Held; Consumer Goods industry)
February 2008 — June 2009 (1 year 5 months)
_ Conceptualize new product programs utilizing design, color, trends.
_ Participate in costing with overseas offices, directing sourcing and design of new products.
_ Coordinate with buyers for new product requests and participate in sales presentations.
_ Interface with marketing department for specifications, sourcing, availability and integration of new products to maintain coordinated brand identity.
_ Execute merchandising displays including dimensions, packaging design, sku count, banners, box-outs, PDQs, endcaps, and power panels.
_ Write copy for ad campaigns, packaging, power points, and presentations.
_ Direct photography shoots, hire designers and editors for hard copy and direct video shoots for marketing campaigns.
_ Coordinate with graphics department from conceptualization, to color direction, product design, merchandising, packaging, and promotions.
_ Attend industry trade shows to research manufacturing, sourcing, and new product opportunities.
(Arts and Crafts industry)
1995 — 2008 (13 years )
_ Designed and licensed 16 scrapbooking templates for Provo Craft with distribution to all major craft
retailers and distributors.
_ Licensed 4 acrylic tools with Coats & Clark for needle arts category with international distribution.
_ Co-created a patented scrapbooking system for EK Success with placement in all Michaels stores.
_ Developed core product revisions for Krylon® of 13 painting techniques for the scrapbook market.
_ Conceptualized and designed over 100 individual projects for web site fulfillment and launch, as well as writing copy for project instruction sheets and web content for IdeaForest.com.
_ Conceptualized and designed Holiday Gift Bag line (24) for 330 Hobby Lobby stores.
_ Developed 6 craft kit programs for Hobby Lobby home decor category.
_ Designed 36 fashion art category DIY appliqués for Glad Rags, with placement in Hobby Lobby.
Fashion Crafts, Home Accents, Paper Crafts, Rubberstamping, Sewing, Painting, Shrink Art, Candle Making, Recycle Crafts, Altered Art, Stenciling, Party Projects, Mosaics, Jewelry Making
Member, Product Development Managers Association
CHA Award for "Fun With Fibers" book