
President and Founder at Becker Associates LLC
Greater New York City Area

President and Founder at Becker Associates LLC
Greater New York City Area
BECKER ASSOCIATES LLC creates, develops, sources and licenses children's consumer products and promotional items to major manufacturers around the world. Many of our products have sold millions of pieces!
We're a full-service agency for new product development, sourcing, licensing and marketing consulting, for manufacturers, inventors, entrepreneurs, trade organizations, and financial companies.
We pride ourselves on our evergreen products and long-term relationships. Othello, Gumby, Pokey, Barrel of Monkeys, the Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders and Shirt Pocket Games are a few of the hundreds of products we've developed or licensed, many of which have become familiar household names.
With licensees in more than 100 countries, we partner with industry leaders including Mattel, Hasbro, Bandai, and Fisher-Price.
Our proprietary children's products and properties connect kids with their favorite licensed characters around the world! Many of our products have been co-branded with: Disney, TMNT, Simpsons, Spiderman, Superman, Batman, Barbie, Pokemon, Hello Kitty and Angel Cat Sugar.
Our innovative product range includes toys, games, consumer electronics, premiums, private-label, home video, interactive, bed and bath furnishings, publishing, accessories, gifts and other consumer packaged goods, sold through every channel of retail distribution, from mass retailers to specialty and chain stores, including Wal-Mart, Target, Toys R Us, Borders.
Our consulting clients include: Ascend Capital, Capital Consulting, Clovis Capital, Diamondback Capital, Eminence Capital, Grand Toys, Toy Industry Association, Vista Research, Society of Industry Leaders, A Standard & Poor’s Business, Women in Toys and more.
Visit our website www.BeckerAssoc.com to see a few of the products and properties we've licensed or email PBecker@BeckerAssoc.com for an appointment.
Product Development, Licensing, Global Marketing Consulting, Sourcing, Developmental Child Psychology and Education, College Counseling.
(Consumer Goods industry)
2009 — Present (less than a year)
(Consumer Goods industry)
2005 — Present (4 years )
Women in Toys has gone global! We're now on five continents and in more than 10 countries!
Mission: To provide a professional networking base for women working within the toy, entertainment and licensing industries and to acknowledge and promote the achievements of these women. Women in Toys is committed to just one woman ... You!
Join today www.WomenInToys.com! Check out WomenInToys Group on LinkedIn and Facebook!
(Consumer Goods industry)
2005 — Present (4 years )
(Consumer Goods industry)
2002 — Present (7 years )
We create, develop, source and license proprietary children's products and properties.
We're available to discuss any aspect of global licensing and marketing to children ~ from infancy to college, including college counseling.
(Privately Held; 1-10 employees; Consumer Goods industry)
1982 — 2002 (20 years )
Anjar Co. is the world's oldest and largest international product licensing agency for the toy and game market. In addition to the #1 new game of 1995, Battle Dome, and the perennial best-seller, Othello, Anjar has had over 800 licenses in its nearly 40 year history. Many of the toys and games developed and licensed by Anjar Co. have become household names throughout the world.
MBA , Marketing , 1979 — 1982
BA , Developmental Child Psychology and Education , 1973 — 1977
President, Board of Directors, Women in Toys (2005-present),
Board of Directors, Boys & Girls Club of Stamford, CT (2004- present),
Board of Directors, Segal Family Foundation (2009-present) www.SegalFamilyFoundation.org.