
VP, Analysis & Decision Support at IMPAQT Search Engine Marketing
Greater Pittsburgh Area

VP, Analysis & Decision Support at IMPAQT Search Engine Marketing
Greater Pittsburgh Area
Experience: 12+ years of experience in marketing analysis and decision support, including predictive modeling and optimization.
Goal: High impact and innovative support for strategic marketing decisions, including technical, hands-on work, project management, and effective communication.
Predictive modeling, forecasting, experimentation, simulation, decision support.
Strategic planning, media planning, and geographic analysis.
Customer analysis & segmentation, LTV, acquisition and retention.
SAS programming (STAT, ETS).