Patrick Workman

Patrick Workman

Facebook

Location
New York, New York (Greater New York City Area)
Industry
Online Media

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Patrick Workman's Overview

Current
  • Client Partner, Global Marketing Solutions at Facebook
Past
  • VP of Regional, Dealer, & Global Product Development at FordDirect
  • Director, Enterprise Sales at Dealer.com
  • eCommerce Director and General Sales Manager at Pierre Automotive Group
Education
Connections

500+ connections

Websites

Patrick Workman's Experience

Client Partner, Global Marketing Solutions

Facebook

Public Company; 5001-10,000 employees; FB; Internet industry

July 2012Present (2 years 3 months) new york, new york

I sell cars at Facebook.

VP of Regional, Dealer, & Global Product Development

FordDirect

Privately Held; 51-200 employees; Automotive industry

August 2011June 2012 (11 months) detroit, michigan

Discovered, defined, tested, and launched new digital products and services for Ford, Ford Regions, and Ford/Lincoln Dealerships.

Director, Enterprise Sales

Dealer.com

Privately Held; 501-1000 employees; Automotive industry

December 2006August 2011 (4 years 9 months) burlington, vermont

Identified opportunities and created retail digital marketing strategies for OEMs and
Top 100 dealer groups.

Led team that secured digital marketing partnerships with Audi, BMW, Kia,
Mitsubishi, Saab, Scion, and Suzuki.

Secured and delivered a 3-month strategy assignment to develop Toyota’s Retail eBusiness Program.

eCommerce Director and General Sales Manager

Pierre Automotive Group

July 2005November 2006 (1 year 5 months) seattle, washington

Began with 1 sales consultant and grew business to 18 sales consultants and 3 managers.

Increased volume and gross profit from 25 vehicles/$40K in 2005 to 59 vehicles/$235K in 2006.

Zone Manager

Ford Motor Company

Public Company; 10,001+ employees; F; Automotive industry

June 2001June 2005 (4 years 1 month) seattle, washington

Represented 79 Ford Dealerships in Alaska, Oregon, and Washington.

Wholesaled 30,000+ vehicles resulting in $800M+ in revenue.

Patrick Workman's Skills & Expertise

  1. Digital Marketing
  2. Automotive
  3. Customer Retention
  4. Customer Satisfaction
  5. Loyalty Marketing
  6. Sales Process
  7. SEM
  8. Lead Generation
  9. Sales Management
  10. Online Advertising
  11. Sales
  12. SEO
  13. Product Management
  14. Marketing Strategy
  15. E-commerce
  16. Account Management
  17. Strategic Partnerships
  18. Social Media Marketing
  19. Web Analytics
  20. Marketing
  21. Product Marketing
  22. Email Marketing
  23. Management
  24. Automobile
  25. Strategy
  26. New Business Development
  27. Sales Operations
  28. Retail
  29. Business Development
  30. PPC
  31. Competitive Analysis
  32. Advertising
  33. Salesforce.com
  34. Vehicles
  35. Leadership
  36. Lead Management
  37. Mobile Marketing
  38. Direct Sales
  39. Online Marketing
  40. Selling
  41. Direct Marketing
  42. Market Planning
  43. Dealers
  44. B2B

View All (44) Skills View Fewer Skills

Patrick Workman's Education

Arizona State University

BS, Marketing

19972001

Activities and Societies: Founder of the Internet Entreprenurial Society

Patrick Workman's Additional Information

Websites:

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