- New York, New York (Greater New York City Area)
- Online Media
Patrick Workman's Overview
- Client Partner, Global Marketing Solutions at Facebook
- VP of Regional, Dealer, & Global Product Development at FordDirect
- Director, Enterprise Sales at Dealer.com
- eCommerce Director and General Sales Manager at Pierre Automotive Group
- Zone Manager at Ford Motor Company
Patrick Workman's Experience
Client Partner, Global Marketing Solutions
Public Company; 5001-10,000 employees; FB; Internet industry
July 2012 – Present (2 years 3 months) new york, new york
I sell cars at Facebook.
VP of Regional, Dealer, & Global Product Development
Privately Held; 51-200 employees; Automotive industry
August 2011 – June 2012 (11 months) detroit, michigan
Discovered, defined, tested, and launched new digital products and services for Ford, Ford Regions, and Ford/Lincoln Dealerships.
Director, Enterprise Sales
Privately Held; 501-1000 employees; Automotive industry
December 2006 – August 2011 (4 years 9 months) burlington, vermont
Identified opportunities and created retail digital marketing strategies for OEMs and
Top 100 dealer groups.
Led team that secured digital marketing partnerships with Audi, BMW, Kia,
Mitsubishi, Saab, Scion, and Suzuki.
Secured and delivered a 3-month strategy assignment to develop Toyota’s Retail eBusiness Program.
eCommerce Director and General Sales Manager
Pierre Automotive Group
July 2005 – November 2006 (1 year 5 months) seattle, washington
Began with 1 sales consultant and grew business to 18 sales consultants and 3 managers.
Increased volume and gross profit from 25 vehicles/$40K in 2005 to 59 vehicles/$235K in 2006.
Public Company; 10,001+ employees; F; Automotive industry
June 2001 – June 2005 (4 years 1 month) seattle, washington
Represented 79 Ford Dealerships in Alaska, Oregon, and Washington.
Wholesaled 30,000+ vehicles resulting in $800M+ in revenue.
Patrick Workman's Skills & Expertise
- Digital Marketing
- Customer Retention
- Customer Satisfaction
- Loyalty Marketing
- Sales Process
- Lead Generation
- Sales Management
- Online Advertising
- Product Management
- Marketing Strategy
- Account Management
- Strategic Partnerships
- Social Media Marketing
- Web Analytics
- Product Marketing
- Email Marketing
- New Business Development
- Sales Operations
- Business Development
- Competitive Analysis
- Lead Management
- Mobile Marketing
- Direct Sales
- Online Marketing
- Direct Marketing
- Market Planning
Patrick Workman's Education
Patrick Workman's Additional Information