Patrick Workman
- Location
- Austin, Texas (Austin, Texas Area)
- Industry
- Internet
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Patrick Workman's Overview
- Current
-
- Client Partner, Global Marketing Solutions at Facebook
- Past
-
- VP of Regional, Dealer, & Global Product Development at FordDirect
- Director, Enterprise Sales at Dealer.com
- eCommerce Director and General Sales Manager at Pierre Automotive Group
- Zone Manager at Ford Motor Company
- Education
-
- Arizona State University
- Recommendations
-
10 people have recommended Patrick
- Connections
-
500+ connections
- Websites
Patrick Workman's Experience
Client Partner, Global Marketing Solutions
Public Company; 1001-5000 employees; Internet industry
July 2012 – Present (1 year) Austin, Texas Area
I sell cars at Facebook.
VP of Regional, Dealer, & Global Product Development
FordDirect
Privately Held; 51-200 employees; Automotive industry
August 2011 – June 2012 (11 months) Dearborn, MI
Discovering, defining, testing, and launching new digital products and services for Ford, Ford Regions, and Ford/Lincoln Dealerships.
Director, Enterprise Sales
Dealer.com
Privately Held; 501-1000 employees; Automotive industry
December 2006 – August 2011 (4 years 9 months)
• Identified opportunities and created retail digital marketing strategies for OEMs and
Top 100 dealer groups
• Led team that secured digital marketing partnerships with Audi, BMW, Kia,
Mitsubishi, Saab, Scion, and Suzuki
• Secured and delivered a 3-month strategy assignment to develop Toyota’s Retail
eBusiness Program
Zone Manager
Ford Motor Company
Public Company; 10,001+ employees; F; Automotive industry
June 2001 – June 2005 (4 years 1 month)
- Represented 79 Ford Dealerships in Alaska, Oregon, and Washington
- Wholesaled 30,000+ vehicles resulting in $800M+ in revenue
Patrick Workman's Skills & Expertise
- Digital Marketing
- Automotive
- Customer Retention
- Customer Satisfaction
- Loyalty Marketing
- Sales Process
- SEM
- Lead Generation
- Sales Management
- Online Advertising
- Sales
- SEO
- Product Management
- Marketing Strategy
- E-commerce
- Account Management
- Strategic Partnerships
- Social Media Marketing
- Web Analytics
- Marketing
- Product Marketing
- Email Marketing
- Management
- Automobile
- Strategy
- New Business Development
- Sales Operations
- Retail
- Business Development
- PPC
- Competitive Analysis
- Advertising
- Salesforce.com
- Vehicles
- Leadership
- Lead Management
- Mobile Marketing
- Direct Sales
- Online Marketing
- Selling
- Direct Marketing
- Market Planning
- Dealers
- B2B
Patrick Workman's Education
Arizona State University
BS, Marketing
1997 – 2001
Activities and Societies: Founder of the Internet Entreprenurial Society
Patrick Workman's Additional Information
- Websites:
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