
Chief Publisher & New Media Vanguard at WhichBox Media, LLC
Dallas/Fort Worth Area

Chief Publisher & New Media Vanguard at WhichBox Media, LLC
Dallas/Fort Worth Area
The WhichBox Media Network Publisher program is more than ground breaking. In 1995 I helped launch the online media revolution at AudioNet/Broadcast.com. As Director of Technology and later VP of International Development, I helped build what became the largest aggregator and distributor of audio and video on the planet. We did not break all the rules -- we wrote them.
Today, with the WhichBox Media Network Publisher program, we're writing a new rule book. We're bringing tools to content owners that, before, I had only dreamed of.
Built by publishers for publishers, whichbox™ is a relevancy driven and content focused platform, where:
• “everything” is content
• content is perceived as valuable and not a commodity
• deeply relevant user experiences result in significant engagement times, higher CPMs and true brand relationships
• audiences grow beyond traditional limits within a diverse, enthusiast, aggregated “content network community”
Traditional ad-sponsored media models are failing. Publishers struggle to grow and engage audiences and successfully monetize content. Audiences are tired of fragmented and segmented experiences. Brands need new ways to develop an authentic relationship with their customers.
whichbox™ is THE solution.
MY BACKGROUND:
With twenty five years of combined technology and business experience, Patrick Seaman is a senior leader with a successful hands-on history of managing and engineering mixed-technology solutions, operations management, strategic planning, product and project management as well as marketing, communications and creative.
Patrick helped found and lead Dallas’s own broadcast.com as Director of Technology and other roles, and was instrumental in the eventual $5.4b merger with Yahoo!. Patrick later helped launch several new media and technology startups.
CTO, VP, Director, Technology, Technologist, Operations, Marketing, Communications, Creative, streaming, web 2.0, new media, IPTV, interactive media, windows media, social media, wireless, IT, business development, startups, visionary, content, technology evangelist, entrepreneur, hands-on, CDN, Windows, ASP, .Net, SQL Server, aggressive, articulate, strategic planning, marketing, e-commerce, SEO, software product development, editor, writer.
(Privately Held; Online Media industry)
February 2009 — Present (10 months)
whichbox™ is a turnkey online Publishing as a Service content monetization platform, delivering an integrated, relevancy driven and content focused, all-media, SaaS platform that monetizes vertical-market content distribution with advanced social networking.
The whichbox™ platform provides an affordable turn-key solution for mid-range content publishers who want to build audience and traffic, want to better monetize their content while at the same time not alienating their audience with intrusive and ill-matched advertising, want to find a synergy between multiple media properties, want to integrate well matched vertical content with their own, and are looking for ways to integrate social networking features with user generated content.
(Internet industry)
September 2008 — January 2009 (5 months)
AudioVideoWeb is an international content delivery network delivering media in many, many countries around the globe. The company has experienced strong, profitable growth since its inception, over ten years ago, and has invested years of development in its highly praised back-end control system that allows customers to throttle up, down, suspend or restart services.
This was a 90 day contract that was extended twice. Patrick was a contract VP, advising the company on corporate strategy, business plan, product development priorities and plans, marketing and communications strategies as well as an overall website and portal system review and update.
(Broadcast Media industry)
April 2008 — September 2008 (6 months)
ATV was a vertical market B2B IPTV broadcast news production startup company. Building on the foundation of a much-watched Internet news channel, ATV was to deliver dedicated broadband television channels to niche partners.
Architected the strategic plan and designed build-out for 10+ custom studios, work-flow, standards, technology model and technology partners. Left due to change in direction and funding issues.
(Broadcast Media industry)
June 2006 — March 2008 (1 year 10 months)
This was an exciting low power wireless video and Internet broadcast project that integrated lots of technologies and was in the "never done before" realm. Engineered wireless A/V cameras that we physically mounted on wildlife for extended behavioral observation on a protected wildlife habitat. Responsible for the overall technology direction of the company.
This cross-discipline project involved designing and building a remote wildlife research center, with a fiber loop around the wildlife habitat, a series of tower mounted digital PTZ cameras, low power wireless camera mounted on the animals, server room, remote studio, editing suite, as well as high speed data connections to the remote lab area.
While Deer Channel is research oriented, there is a small website for public viewing of the animal-cam video which was formerly broadcast live but is now on demand. Web technologies include Windows Server 2003, SQL Server 2005, Windows Media Server, Flash Video and ASP.NET.
(Privately Held; 11-50 employees; Internet industry)
May 2005 — May 2006 (1 year 1 month)
Responsible for the overall technology direction of this ringtone company’s presence on the Internet. Company shuttered after unrelated angel investor problems.
• Part-owner/equity project
• Hands-on technical support for ringtone and web development, Windows Server 2000, 2005, SQL Server 2000, Exchange & Web server migration, as well as product development planning and strategies.
• In addition to technical duties, helped transition from a single-partner content portal, to a more substantial company with multiple content partners and expanded distribution relationships with carriers. Left full time duties after funding loss.
(Publishing industry)
September 1992 — May 2005 (12 years 9 months)
Originally published an annual software title, “Writers Desktop Database.” After starting Broadcast.com, shifted to small press in 1995 with the 1st audiobook on the Internet and added print publishing in 1997 with a hardback version of the audiobook. In 2000 built studio and simultaneously published titles in print, e-book, and audiobook in MP3, WMA, WMV (with storyboard), CD, tape, Online & on MP3 CD. Published the 1st audiobook episodic podcast (42 episodes), the 1st Audiobook on MP3 CD. Invented (as far as I know) the MP3 CD. Designed and built corporate web and e-commerce sites with social networking components, blogs, podcasts. Sold company.
(Wireless industry)
April 2004 — April 2005 (1 year 1 month)
(Part-time, volunteer project) Responsible for overall direction and leadership of this trade organization
• Co-founded and & funded quasi non-profit company.
• After 9/11 I became involved in local business groups that were concerned about securing our commerce from terrorism. Building on my IT career as well as my 8 years with JCPenney’s Distribution Logistics group, I helped found the NRC.
• Successfully lobbied Boeing to use Dallas based RFID experts in an RFID trial with their "Airport of the Future" project at Midway Airport.
• Organized and spoke at numerous functions, meetings and conferences, promoting RFID industry interests.
• Volunteer CEO for a year.
(Online Media industry)
2000 — 2004 (4 years )
(Public Company; 501-1000 employees; YHOO; Internet industry)
June 1997 — August 1999 (2 years 3 months)
Company Profile: AudioNet/Broadcast.com – acquired by Yahoo! In 1999. Was the largest aggregator and distributor of Audio and Video on the planet. Was employee # 1.
International and Business Development Responsibilities & Accomplishments:
- Negotiated the BBC’s 1st-ever Internet contract
- Led European integration plans with Yahoo!
- Launched Broadcast.com Japan & served on the Board of Directors
- Personally negotiated broadcast rights with the Chinese government
- Established and grew strategic relationships with Intel, Microsoft, Motorola, the BBC, and others
- Led international expansion and infrastructure development efforts
- Helped shepherd the merger with Yahoo!
- Surveyed and inspected prospective data centers for international expansion plans
(Public Company; YHOO; Internet industry)
June 1995 — June 1997 (2 years 1 month)
(AudioNet/Broadcast.com/Yahoo! Broadcast.com) Built the infrastructure, invented new Internet technologies and pushed the technology envelope to create the largest aggregator and distributor of audio and video content on the planet.
In addition, produced and directed the then largest Internet broadcast events, some with 1million+ simultaneous viewers, including:
- The Super Bowl
- World Series
- Victoria’s Secret
- 1st live broadcastS from China
- Intel chip-launch live events
- Playboy CyberParty
- NCAA Final Four
- Princess Diana death coverage and funeral with the BBC
- 400+ radio stations
- 50+ TV Stations & Networks
- MLB All Star Game
- 1st Radio Station on the Internet (KLIF)
- 1st Audiobook on the Internet
- 1st Internet Jukebox
- 1st Police Scaner Station
- COMDEX Bill Gates Keynote
- thousands of live events
(Internet industry)
1995 — 1997 (2 years )
(Public Company; 10,001 or more employees; Logistics and Supply Chain industry)
December 1988 — May 1995 (6 years 6 months)
(Public Company; 10,001 or more employees; Defense & Space industry)
December 1986 — 1988 (2 years )
(Public Company; 10,001 or more employees; Oil & Energy industry)
1985 — 1986 (1 year )
(Public Company; 201-500 employees; Defense & Space industry)
1983 — 1985 (2 years )
CEO, CTO, VP, Director, Technology, Technologist, streaming, web 2.0, new media, IPTV, windows media, social media, wireless, information technology, IT, business development, startup, start-up, visionary, content, TV, aggressive, articulate, architect, strategic planning, strategy, strategist, leadership, P&L, digital media , distribution, interactive, marketing, e-commerce, SEO, software product development, editor, writer.
DallasBlue, World's Best Technologies
CO-AUTHOR: Website Sound
TECHNICAL EDITOR:
- All The Tea, by Ken Carodine
- Calculated Risk, by Denise Tiller
- Blood & Iron, by Dan McGregor
- Bradamant, by Ron Miller
- Bronwyn series (1-4), by Ron Miller
- Soldier of the Legion, by Marshall Thomas
- The Helmsman, by Bill Baldwin
- Galactic Convoy, by Bill Baldwin
VOICE TALENT
- Blood & Iron (Commander Rickman, VOG)
- Bradamant (Count Pinabel, etc.)
- The Helmsman (Nikolai Yanuarievich Ursis, Admiral Penda, etc.)
- Galactic Convoy (Nikolai Yanuarievich Ursis, Emperor Greyffin IV, etc.)