Patrick Richardson

Current

• Director of Integrated Marketing at Schneider Associates

Past

• Integrated Brand Marketing Consultant at Swirlingmedia
• Creative Director at ASRI
• Art Director at RCI

• Communications Director at MassforClark

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1 more...

Education

• Emerson College
• Syracuse University

Recommended

16 people have recommended Patrick

Connections

337 connections

Industry

Marketing and Advertising

Patrick Richardson’s Summary

An energetic, analytical and creative communicator, my leadership as the director of integrated marketing for a global PR agency, coupled with my past experience as a creative director for an advertising agency, uniquely positions me to be a solution for any company in need of a talented, creative thinker who can make all aspects of an integrated marketing plan come to life.

Patrick Richardson’s Specialties:

Integrated Marketing Communications - Branding, Marketing, Social Media, Advertising, Graphic Design, Interactive Design & Public Relations

Patrick Richardson’s Experience

• Director of Integrated Marketing

  Schneider Associates

  (Privately Held; Public Relations and Communications industry)

  January 2007 — Present (2 years 11 months)

  Manage the marketing, social media and creative services of a public relations agency by developing and implementing integrated marketing communication strategies that increase brand awareness and drive new business. Lead internal agency in industry best practices to maintain competitive edge. Support national client base with creative strategy, marketing, social media, advertising, graphic design and brand initiatives.
  
  Clients: Liquid Wrench, Woolite, Baskin Robbins, NECCO, Glass Plus, IXI Mobile, Quebec Ministry of Agriculture, Grace, NASDI, DTZ FHO Partners, Recap Advisors, & Greensource
  
  For more information please visit: www.schneiderpr.com or launchpr.com

• Integrated Brand Marketing Consultant

  Swirlingmedia

  (Marketing and Advertising industry)

  September 2006 — January 2007 (5 months)

  Principal, consultant and designer with projects ranging from development and global implementation of bilingual brand standardization manual to national advertising campaign that included full page ads in major Boston, Hartford, Seattle and San Jose newspapers to the creation of website and brochures for small financial company. Interfaced with PR agencies, marketing departments and sole proprietors.
  
  Clients: Sodexho, Nobska Partners, North Star Asset Management, BEWI Productions, Hippocampe Translations and Dickens Farm
  
  For more information please visit: www.swirlingmedia.com

• Creative Director

  ASRI

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 2004 — September 2006 (2 years 1 month)

  Establish vision and supervise execution of creative process from conception
  to production for regional creative communication agency. Manage RFP processes from beginning to end, interface with clients on a regular basis and pitch final integrated marketing communications plans. Supervise a team of eight designers, copywriters, account managers, and production specialists.
  Lead regular meetings with CEO, account executives, and marketing managers to coordinate company-marketing strategy, establish action plans, and
  track progress.
  
  Clients: Acushnet - Titleist/Cobra/Footjoy, CapeCod Healthcare, Cognex, Winchester Hospital and Investors Bank & Trust.
  
  For more information on this company please visit: www.asri.com

• Art Director

  RCI

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  February 2000 — August 2004 (4 years 7 months)

  Provided art direction and design for Fortune 500 telecommunication, financial, healthcare, retail and technology companies. Interfaced with clients from initial intake meetings through final presentations. Conducted marketplace research and competitor analysis for existing and potential clients. Built, integrated and managed corporate and employment brands. Final creative included print ads, web sites, brochures, corporate and employment identities, billboards, trade show booths, t-shirts, posters and product packaging.
  
  Clients: Sprint, IBM/Lotus, VWR, SolomonSmithBarney, Ameriquest Mortgage, APC and NetworkSolutions/VeriSign.

• Communications Director

  MassforClark

  (Privately Held; 51-200 employees; Political Organization industry)

  August 2003 — February 2004 (7 months)

  Built a communication staff of ten and facilitated weekly team meetings to build an integrated marketing communication program for presidential candidate, Wesley Clark. Edited three weekly HTML newsletters, designed the official MassforClark web site, produced marketing materials, wrote press releases, organized speaking engagements and directed the creation of ClarkCares.com.
  
  Clients: MassforClark, DraftClark, Clark04 and ClarkCares.

Patrick Richardson’s Education

• Emerson College

  M.A , Integrated Marketing Communications , 2004 — 2006

• Syracuse University

  B.A , Communication Design , 1994 — 1998

  Activities and Societies:

  Syracuse Cross Country, Syracuse Indoor Track & Syracuse Outdoor Track Teams

Additional Information

Patrick Richardson’s Interests:

My iPhone, Social Media, Media/Pop Culture, Running, Hiking, Basketball, Politics, Books - Non-Fiction, Camp in Maine, Micro-brews and Friends

Patrick Richardson’s Groups:

IMC Society - Founder and President (imcsociety.com)
AIGA (aiga.com)
Social Media Club (socialmediaclub.com)

•    PodCamp Boston
•    AMA Boston Marketers
•    Syracuse University Alumni Network
•    The Ad Club of Boston
•    Emerson College Alumni Association
•    AIGA | the professional association for design
•    Social Media Club
•    PRSA Boston
•    Social Media for Social Change
•    Emerson College Master's in IMC: Alumni and Students
•    Mobile Marketing Roundtable
•    Social Media FTW

Patrick Richardson’s Honors:

2008 Bellringers
Most Memorable New Product Launch - Social Media

2007 EMA for Creative
Lowell General Hospital - Television Commercial
Hallmark Healthcare - Direct Mail

2006 EMA for Creative
Titleist – Print Advertisement

2004 EMA for Creative
Sprint – Outdoor Advertisement
VWR – Poster Advertisement

2003 EMA for Creative
Sprint - Print Advertisement
Sprint - Movie Theatre Advertisement

2002 EMA for Creative
IBM - Collateral Packaging

Patrick Richardson’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch