Patrick Hatfield

Current

• Board of Directors — Technology/Interactive Director at AIGA DETROIT
• Senior Art Director at BBDO Detroit

Past

• Art Director at Premier Communications Group
• Graphic Designer/Art Director at Dziurman Dzign
• Inker/Production Illustration at Marvel Entertainment, Inc

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Education

• College for Creative Studies
• Eastern Michigan University

Recommended

7 people have recommended Patrick

Connections

220 connections

Industry

Marketing and Advertising

Websites

• WORK: BBDO
• AIGA

Patrick Hatfield’s Summary

Advertising Senior Art Director with broad experience in traditional and emerging media. My most recent industry focus has been international automotive market retail performance solutions. I also have an extensive range of experience working with the following industries/sectors; retail, healthcare, DoD (department of defense/military), printing, utility, B to B, electronics, consumer products, education, sports, aviation, entertainment, financial, furniture and professional services.

Within BBDO Detroit, PCG, Dziurman Dzign, Marvel Entertainment, etc. I have gained a wide range of experiences, skills and knowledge resulting in a versitle bag of award-winning work. I have managed groups of creative individuals with a key focus on delivering the most creative, impactful, targeted award-winning results. Continually keeping my skills and knowledge honed in most industry standard applications as well as traditional media profeciencies, I am able to be extremely flexable when working with teams of varied skill levels and understanding.

My team building profeciencies and business acumen have allowed me to bring out the highest levels of those that I work with and a therough understanding from the client perspective at the achieveable results.

Patrick Hatfield’s Experience

• Board of Directors — Technology/Interactive Director

  AIGA DETROIT

  (Non-Profit; Design industry)

  2009 — Present (less than a year)

  Manage, maintain and lead all interactive and technological challenges for AIGA Detroit Michigan regional events, campaigns, awards, community and professional initiatives.
  
  Oversight and development of all website initiatives including site and data architecture, content and usability development, website design/redesign, online forms, web analytics, data capture and relevant progressive technology deployment.
  
  Develop integrated conceptual interactive experiential solutions to engage existing and future members and broaden the scope and awareness of design as a viable business tool.
  
  Work with the treasurer to develop and maintain secure online payment methods for individual initiative and membership payment.
  
  Extend the existing website portal into a chapter archive and tool for Detroit and regional Michigan design community.
  
  Oversee the continual migration of all archived event materials ie., video, photography, pod casts, sponsorship and vendor promotions to the website and promote dissemination of information through scheduled eMarketing design and deployment.
  
  Contribute to regional design direction and development of community and membership initiatives for the advancement of design as a profession and a broader understanding within the design and non-design community of the importance of design as a quantifiable relevant business tool.

• Senior Art Director

  BBDO Detroit

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  October 2006 — Present (3 years 2 months)

  I am responsible for art direction of retail performance solutions for the international markets. Utilizing cross branding and integrated marketing solutions my team delivers all the necessary materials for Chrysler, Jeep, Dodge and Mopar brands. Integrated materials in the form of print, direct, experiential and interactive are developed and delivered to international markets.
  
  I have had the pleasure of working with a wide range of talented individuals both domestically as well as abroad and manage creative production on both the US and International sides for delivery to our international markets. Working in synch with the creative director (writer) and his team of writers we concept and strategize the most appropriate methods for delivery of these materials to market.
  
  Also, I have worked on domestic retail performance solutions for all four Chrysler brands and Five Star. My ever eager creative impulses have also enabled me to work on non-profit projects for the Detroit Zoo.

• Art Director

  Premier Communications Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 2001 — October 2006 (5 years 6 months)

  Planning, strategy, advertising, design, interactive, broadcast, radio and web development for a large and wide range of clients.
  
  Work directly with account services on new and existing clients to develop annual business strategies and media planning for print, interactive, trade, corporate and b-to-b advertising.
  
  Successfully managed team of designers and art directors for various projects ranging from print, interactive and web development with production structure directed by rigid time frames, firm segmented and allocated budgets.
  
  Provide innovative, cost effective solutions with key emphasis on extending brand awareness, desired response and demographic saturation.
  
  Proven ability to combine concepts of strategy, marketing, partnering and brand management with in-depth technical knowledge exceeding business objectives.
  
  Generate strategies with sales associates to develop trackable performance guidelines and measurements providing qualified client lead generation.

• Graphic Designer/Art Director

  Dziurman Dzign

  (Marketing and Advertising industry)

  1999 — 2002 (3 years )

• Inker/Production Illustration

  Marvel Entertainment, Inc

  (Marketing and Advertising industry)

  1993 — 1998 (5 years )

Additional Information

Patrick Hatfield’s Websites:

• WORK: BBDO
• AIGA

Patrick Hatfield’s Interests:

Art Direction, Design and Illustration, Emerging Technologies, Creativity, Typography, Web Development, Broadcast, Flash Interactivity, Art History, Historical Cultures, Literature

Patrick Hatfield’s Groups:

AIGA
ADCRAFTERS
MARVEL ENTERTAINMENT
H.I.S.

•    Renewable Energy Business Network/Clean Economy Network Foundation
•    AdMonsters
•    Interaction Design Association
•    Advertising Professional
•    Art & Design
•    313digital
•    eMarketing Association Network
•    Online Advertising Professionals
•    Visual Effects, Film and Games Professionals (www.vfx-recruit.com)
•    CCS - College for Creative Studies Group
•    thinkLA
•    Automotive Digital Marketing
•    Game Developers
•    Advertising Professionals
•    Comic Book Industry
•    Communication Arts
•    Social Media Marketing
•    Green
•    Licensing, Merchandising & Brand Management
•    eLearn
•    INTERACTIVE GROUP
•    FWA
•    AIGA | the professional association for design
•    GUERRILLA AND NON CONVENTIONAL MARKETING!
•    Illustrati
•    BBDO Worldwide
•    Comic Book Business for Creators and Creations
•    Graphic Design Professional Group
•    Comic-Con International Conference and Community
•    Inside EA: (Electronic Arts) People, Games & Opportunities
•    Green Graphic Design
•    Business Success Network Presented By the CKME Group
•    AIGA Detroit | the professional association for design

Patrick Hatfield’s Honors:

2008 MarCom Platinum Creative Award - Hybrid Technology Web Course
2008 D Award - (Conceptual Design)
2007 D Award Finalist B-to-C
2005 Caddy Award Silver Interactive
2005 Caddy Award Bronze Print
2005 Creativity 35 Gold Award
2005 Creativity 35 Gold Award
2005 AIGA DESIGN RE:VIEW
2004 Caddy Award Bronze Interactive
2003 Creativity 33 Gold Award
2003 Creativity 33 Gold Award
2003 Creativity 33 Gold Award
2002 American Corporate Identity 19
2002 American Corporate Identity 19
2002 American Corporate Identity 19
2001 First Place Target Award

1995 Michigan Drawing Exhibit
1994 17th Annual Student Art Exhibition
1993 Drawing III Student Art Show
15th Annual Student Art Exhibition

1995-96 Center for Creative Studies Scholarship
1989-91 Helen I. Kuehn Scholarship
1989 Martha Stilec Visual Arts Scholarship

(duplicate listings means multiple awards in various categories)

Patrick Hatfield’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch