
Managing Partner
Greater St. Louis Area

Managing Partner
Greater St. Louis Area
A 14-year digital marketing veteran, I have a true passion for developing strategies that have a significant and measured impact on organizations'
business.
Role:
I provide operational management and senior search marketing strategy leadership for Outrider. Additionally, I am responsible for the overall management of Outrider's US offices, development and facilitation of partner programs, consistent messaging across all channels, and oversees client and employee enrichment.
Clients:
Outrider provides search marketing services to clients in a variety of industries including pharma, technology, publishing and retail. For example, Texas Instruments, Microsoft, Allergan, Financial Times and Coach.
Contact
If you would like more information about me or Outrider's services, please contact me at patrick.garrett@outrider.com and (314) 682-2100.
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Interactive Marketing
Interactive Design & Development
Internet Marketing
Digital Marketing
Intention Marketing
Paid Search Marketing
Paid Inclusion
SEO
SEM
PPC
PI
SMM
(Public Company; Marketing and Advertising industry)
2005 — Present (4 years)
- Provide operational management and senior search marketing strategy leadership for Outrider
- Responsible for the overall management of Outrider's US offices, development and facilitation of partner programs, consistent messaging across all channels, and oversees client and employee enrichment.
- Notable Clients: Microsoft, Financial Times, Coach, Allergan, Texas Instruments, BizFilings, Bright House
(Privately Held; Internet industry)
June 2003 — April 2005 (1 year 11 months)
- Recruited to restructure agency to better compete within the interactive and design industry while increasing year-over-year revenue and growth targets
- Achieved all revenue and growth targets during my tenure and was successful in growing average agency client engagement by over 600%
- Responsible for agency-wide new business development efforts including outside sales, existing client development and channel partner activities
- Implemented design and development methodologies that increased client engagement profit margins and reduced scope creep by more than 300%
- Established agency as one of the top 10 regional interactive agencies within 12-months
- Author project proposals and estimates, perform needs analysis, and define project scopes from technical and creative perspectives
(Internet industry)
January 1996 — April 2004 (8 years 4 months)
- Established firm and directed operations to provide engaging, user-focused, and inspired interactive media solutions to support long-term growth of corporate clients
- Direct all administrative and functional business operations, including maintaining operational budgets, accounts receivable, contracts and legal issues, marketing, customer relations, and staff management, while managing development of quality, high-impact interactive products
- Identify and establish relationships with potential clients, preparing and delivering presentations to communicate objectives of new media solutions to meet unique client vision
- Author project proposals and estimates, perform needs analysis, and define project scopes from technical and creative perspectives
- Spearhead all development efforts, site architecture, information presentation, interaction design, and navigation, creating storyboards for interactive projects, and assembling and supervising multidisciplinary teams of employees, freelancers, and interns
- Coordinate implementation and delivery of final products, and provide ongoing follow-up to ensure satisfaction, maintain loyal relationships, and encourage repeat and referral business
- Designed and implemented Joint Application Development methodology and Dimensions of Design Methodology, establishing customer-oriented development focus to enable delivery of fully functional solutions
- Received numerous awards in recognition of innovation in design, including Omni Intermedia Award (2001, 2002), and St. Louis Addy Award (1998, 1999)
- Notable clients: Anheuser-Busch, Republic of Tea, Sprint, Mickeys Beer, Mallinckrodt, Enterprise Bank, Boy Scouts of America – Boy Scout Council, National Wood Floods, National Loan Exchange (NLEX), and Maritz.
(Marketing and Advertising industry)
2002 — 2003 (1 year)
- Directed definition and deployment of customer objectives and internal workflow processes, while overseeing multidisciplinary departments throughout project lifecycle development
- Collaborated extensively with customers to identify project needs and determine scope, as well as produce schedules, action plans, deliverables, and specifications documentation
- Coordinated, assembled, and directed resources throughout development, integrating creative, technical, writing, and instructional design efforts, while serving as primary point-of-contact between customers and internal teams
- Trained project managers on development processes and daily operations, perform performance reviews, and regularly deliver status updates to executives
- Notable clients: U.S. Internal Revenue Service, Verizon, UBS Warburg, Armstrong, Microsoft, and Hewlett Packard
International Study Program , Japanese Studies , 2001 — 2001
BA , Japanese Studies , September 1991 — June 1995
- St. Patrick Center Board of Trustees
- American Chamber Chorale Board Member
- DMA ECHO Award Judge
- ECHO Academy of Direct Marketing Arts & Sciences
- Yahoo! Searchlight Award 2008
- 30 Under 30 Award
- Addy Awards (4x winner)
- Omni Interactive Award (2x winner)