Patrick Crane

Current

VP Marketing at LinkedIn

Past

VP Marketing, Yahoo! Network Division at Yahoo!
VP Marketing, Yahoo! Search and Social Media at Yahoo!
Senior Director, Marketing at Yahoo! Communications

Director Marketing at Yahoo! Mobile
Marketing Director at Vodafone US
Senior Marketing Manager at Vodafone Australia
Co-founder at Laura Crane Trust
UK Marketing Manager at Vodafone

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Education

Henley Management College
University of Huddersfield

Recommended

11 people have recommended Patrick

Connections

500+ connections

Industry

Internet

Patrick Crane’s Summary

My career spans 14 years of hi tech business-to-consumer and business-to-business marketing in 5 markets on 3 continents.

I've worked in mobile and internet virtually my whole career, spanning all aspects of marketing, helping create major new lines of business and growing existing ones. My approach combines strategic thought with day-to-day 'scrappiness' to build great brands.

I thrive in smaller working environments that embody fast-paced part-data-part-gut decision making, risk taking and innovation. I specialize in the "what-if", and work best with people who have a similar outlook.

Patrick Crane’s Specialties:

Brand development, online advertising, direct marketing, web 2.0 community development, content merchandising online and offline, partner marketing, WOM, 360 holistic marketing campaigns, team leadership, innovation and ideation.

Patrick Crane’s Experience

VP Marketing

LinkedIn

(Privately Held; Internet industry)

July 2007 — Present (2 years 6 months)

Leading all aspects of Marketing, PR & Advertising Sales.
VP Marketing, Yahoo! Network Division

Yahoo!

(Public Company; 10,001 or more employees; YHOO; Internet industry)

March 2007 — June 2007 (4 months)

Headed up the Go-to-Market function in the Yahoo! Network Division. This involved leading all aspects of marketing of the highest priority initiatives on the Yahoo! Network to desired consumer segments.
VP Marketing, Yahoo! Search and Social Media

Yahoo!

(Public Company; 10,001 or more employees; YHOO; Internet industry)

January 2006 — March 2007 (1 year 3 months)

Responsible for the end-to-end Go To Market strategy for Yahoo! Answers, and for marketing Yahoo! Search
Senior Director, Marketing

Yahoo! Communications

(Public Company; 10,001 or more employees; YHOO; Internet industry)

November 2004 — January 2006 (1 year 3 months)

Lead the marketing strategy and execution for Yahoo! Mail, Messenger, Voice (VOIP) and Photos.
Director Marketing

Yahoo! Mobile

(Public Company; 10,001 or more employees; YHOO; Internet industry)

August 2003 — November 2004 (1 year 4 months)

Led all aspects of marketing strategy and execution for Yahoo! Mobile, focusing primarily on cross selling Yahoo! users to the mobile platform and carrier co-marketing partnerships.
Marketing Director

Vodafone US

(Public Company; 10,001 or more employees; VOD; Telecommunications industry)

2001 — 2003 (2 years )

Led the User Experience team and Vodafone Network Operator bus dev process for the adoption of a Global Wireless Internet platform.
Senior Marketing Manager

Vodafone Australia

(Public Company; 1001-5000 employees; VOD; Telecommunications industry)

January 1998 — July 2001 (3 years 7 months)

Responsible for product marketing and design for Vodafone Australia's wireless internet portfolio. Launched as "My Vodafone" and later became Vodafone Live.
Co-founder

Laura Crane Trust

(Non-Profit Organization Management industry)

November 1996 — January 1998 (1 year 3 months)

I co-founded the Laura Crane Trust, in the UK.

Cancer is the most common form of non-accidental death in teenagers and young adults in the UK. The Laura Crane Trust funds research specifically into cancers affecting this age group. The Trust also funds measures to improve the lives of the young cancer patients while they are undergoing treatment and in the aftermath of their illness.
UK Marketing Manager

Vodafone

(Public Company; 10,001 or more employees; VOD; Telecommunications industry)

September 1995 — January 1998 (2 years 5 months)

Worked on the development and execution of the British Airways and Co-operative Bank partnerships and affinity marketing projects. Also managed the evaluation and on-boarding process for Vodafone Channel Partners / Resellers.

Patrick Crane’s Education

Henley Management College

2001 — 2003
University of Huddersfield

BA Hons Business Studies , 1991 — 1995

Additional Information

Patrick Crane’s Interests:

Spending time with my girlfriend and son, and once, before the arrival of our son, motorcycling, cycling, snowboarding, sailing, scuba diving, kayaking, surfing, people watching. But these are easy sacrifices. Having our son is the greatest adventure we could wish for.