Patrick Petersen

Internet Business Specialist at Murphy Oil

Monroe, Louisiana Area

Current
  • Internet Business Specialist at Murphy Oil
  • Owner at Petersen Marketing
Past
  • Marketing Director at Skin Sake
  • Financial Advisor at Morgan Keegan
  • Financial Advisor at Ameriprise Financial
  • Financial Advisor at American Express Financial Advisors
Education
  • University of Arkansas at Monticello
Connections
13 connections
Industry
Oil & Energy
Websites

Patrick Petersen’s Summary

My experience in sales, finance, and marketing allows me a unique perspective when forming business and marketing strategy that incorporates both creative and practical solutions that have been very successful. With experience in web and graphic design, and years of insight from business customers and employers, I build strategies that are great for sales, branding, and the budget.

Patrick Petersen’s Specialties:

Social Network Marketing: Twitter, Facebook Campaigns, email, blogs, and viral.
Design: Creating a cohesive marketing message that reinforces branding and visual cues across all marketing channels (traditional, online, social, etc).


Patrick Petersen’s Experience

  • Internet Business Specialist

    Murphy Oil

    (Public Company; MUR; Oil & Energy industry)

    November 2009Present (1 month)

  • Owner

    Petersen Marketing

    (Marketing and Advertising industry)

    February 2009Present (10 months)

    Web, Print, Social Media marketing, design, and branding consulting.

  • Marketing Director

    Skin Sake

    (Health, Wellness and Fitness industry)

    October 2007November 2009 (2 years 2 months)

    Developed branding strategy for existing products. Developed and created marketing plan for 3 distinct product markets (direct institutional sales, retail athletic, and baby care retail).
    Responsible for increasing online sales by 100 times over 6 months, while doubling website traffic
    Oversee sales performance of reps
    Personally created graphics and artwork for ads, sales literature, and tradeshow banners.
    Oversaw new technology rollout for sales reps to increase collaboration and accountability
    Transitioned company from an established sales / marketing strategy started by the owners, to a more customer-focused, PR-centric strategy, resulting in sales growth of 300% over 12 months, and online sales growth of over 1000%.
    Created and executed the company's first online advertising and marketing plan, incorporating social networks, blogs, and a custom Facebook application for promotions.
    Worked extensively with the online "community" for sponsorships, connections, PR and marketing through podcasts, blogs, twitter, facebook, and several other ventures.

  • Financial Advisor

    Morgan Keegan

    (Health, Wellness and Fitness industry)

    20052006 (1 year )

  • Financial Advisor

    Ameriprise Financial

    (Health, Wellness and Fitness industry)

    20032005 (2 years )

  • Financial Advisor

    American Express Financial Advisors

    (Health, Wellness and Fitness industry)

    20032005 (2 years )


Patrick Petersen’s Education

  • University of Arkansas at Monticello

    BBA , Marketing, Finance , 19992003


Additional Information

Patrick Petersen’s Websites:

Patrick Petersen’s Interests:

New Technology, Web 2.0, graphic design, my iPhone.

Patrick Petersen’s Groups:

Faith Ministries church - sunday school teacher


Patrick Petersen’s Contact Settings

Interested In:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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