Marketing Director at Skin Sake
Monroe, Louisiana Area
- Current
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- Marketing Director at Skin Sake
- Past
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- Financial Advisor at Morgan Keegan
- Financial Advisor at Ameriprise Financial
- Financial Advisor at American Express Financial Advisors
- Education
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- University of Arkansas at Monticello
- Connections
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12
connections
- Industry
- Health, Wellness and Fitness
- Websites
Patrick Petersen’s Summary
My experience in sales, finance, and marketing allows me a unique perspective when forming business and marketing strategy that incorporates both creative and practical solutions that have been very successful. With experience in web and graphic design, and years of insight from business customers and employers, I build strategies that are great for sales, branding, and the budget.
Patrick Petersen’s Specialties:
Social Network Marketing: Twitter, Facebook Campaigns, email, blogs, and viral.
Design: Creating a cohesive marketing message that reinforces branding and visual cues across all marketing channels (traditional, online, social, etc).
Patrick Petersen’s Experience
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Marketing Director
Skin Sake
(Health, Wellness and Fitness industry)
October 2007 — Present (2 years 2 months)
Developed branding strategy for existing products. Developed and created marketing plan for 3 distinct product markets (direct institutional sales, retail athletic, and baby care retail).
Responsible for increasing online sales by 100 times over 6 months, while doubling website traffic
Oversee sales performance of reps
Personally created graphics and artwork for ads, sales literature, and tradeshow banners.
Oversaw new technology rollout for sales reps to increase collaboration and accountability
Transitioned company from an established sales / marketing strategy started by the owners, to a more customer-focused, PR-centric strategy, resulting in sales growth of 300% over 12 months, and online sales growth of over 1000%.
Created and executed the company's first online advertising and marketing plan, incorporating social networks, blogs, and a custom Facebook application for promotions.
Worked extensively with the online "community" for sponsorships, connections, PR and marketing through podcasts, blogs, twitter, facebook, and several other ventures. -
Financial Advisor
Morgan Keegan
(Health, Wellness and Fitness industry)
2005 — 2006 (1 year )
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Financial Advisor
Ameriprise Financial
(Health, Wellness and Fitness industry)
2003 — 2005 (2 years )
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Financial Advisor
American Express Financial Advisors
(Health, Wellness and Fitness industry)
2003 — 2005 (2 years )
Patrick Petersen’s Education
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University of Arkansas at Monticello
BBA , Marketing, Finance , 1999 — 2003
Additional Information
Patrick Petersen’s Websites:
Patrick Petersen’s Interests:
New Technology, Web 2.0, graphic design, my iPhone.
Patrick Petersen’s Groups:
Faith Ministries church - sunday school teacher
Patrick Petersen’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
