Greater Boston Area
- Current
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- Senior Internet Marketing Specialist at SolidWorks Corporation
- Past
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- Assistant to Manager, Database/Circulation at Grand Circle Corporation
- Assistant to Marketing Managers at SolidWorks
- Billing Associate at Lighthouse Medical Management
- Education
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- Northeastern University
- Connections
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105
connections
- Industry
- Marketing and Advertising
- Websites
Patrick Cook’s Experience
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Senior Internet Marketing Specialist
SolidWorks Corporation
(Public Company; DASTY; Computer Software industry)
May 2006 — Present (3 years 7 months)
In this role I manage the development and optimization of multiple SolidWorks web properties and online lead generation campaigns. Additionally I help to manage the prioritization and communication of projects between the Marketing and MIS departments, acting as a technical consultant creating development plans, project specifications and implementation strategies.
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Assistant to Manager, Database/Circulation
Grand Circle Corporation
(Privately Held; Leisure, Travel & Tourism industry)
January 2003 — April 2006 (3 years 4 months)
I started with GCC as a full-time intern for 6 months through the Northeastern Co-op program. In this role I assisted the database marketing team quantifying, scoring, and measuring lead response rates in a direct mail marketing environment. I continued to work at GCC well after my internship to train and work in advanced list development, segmenting, and database management.
• Created direct mail marketing campaigns based on performance figures and lead scoring metrics
• Developed and managed catalog promotions based on sales performance and production schedules
• Evaluated and quantified response rates for various direct mail pieces to assist in future marketing campaigns -
Assistant to Marketing Managers
SolidWorks
(Public Company; Marketing and Advertising industry)
January 2004 — September 2005 (1 year 9 months)
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Billing Associate
Lighthouse Medical Management
(Medical Practice industry)
May 2000 — July 2002 (2 years 3 months)
• Entered patient demographics, charges, and payments for multiple insurance agencies and medical practices
• Worked with clients and insurance agencies to reprocess and finalize denied medical claims
• Updated patient accounts, posted payments, and created hard copy data journals of each transaction
Patrick Cook’s Education
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Northeastern University
BSBA , Marketing & Management Information Systems , 2001 — 2006
- Activities and Societies:
- Northeastern MIS Club
Patrick Cook’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch