VP of Brand Marketing & Technology at FranchisEsource Brands International
Greater New York City Area
- Current
-
- Online Brand Development & Web Marketing at FranchisEsource Brands International
- Vice President at Web Search and Rescue, LLC
- Past
-
- CTO (Chief Technology Officer) at Intl Franchise Associates, Inc.
- Vice President of Development at Netsolace, Inc. / Edible Arrangements
- Director of Information Technology at VyMaC Corporation / Verlo Mattress Factory Stores
- Recommended
-
11 people have recommended Patrick J. - Connections
-
66
connections
- Industry
- Information Technology and Services
- Websites
Patrick J. Conley’s Summary
With more than 20 years experience in retail, franchising and technology, I have accepted a position to provide marketing and technology solutions for a multi-brand franchise company. FranchisEsource Brands International is home to several companies including The Entrepreneur Source, AdviCoach, Business Partner and a special franchise search engine that I will be responsible for called FranchiseSearch.com.
Patrick J. Conley’s Specialties:
Technology, Franchising, Online Marketing, Retail, Search Engine Optimization (SEO), Branding, Business Process Analyst. Information Architecture, Business Development, Augmented Intelligence. Start-to-finish high traffic website design, development and deployment.
Patrick J. Conley’s Experience
-
Online Brand Development & Web Marketing
FranchisEsource Brands International
(Privately Held; 11-50 employees; Professional Training & Coaching industry)
December 2007 — Present (8 months)
FranchisEsource Brands is parent company to three different franchise concepts, with over 400 franchises within the US, Canada and other countries. I have been hired to lead the online branding and marketing of all concept as well as further the development and success of the FranchiseSearch.com search engine (powered by Google).
-
Vice President
Web Search and Rescue, LLC
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2007 — Present (1 year 7 months)
We established Web Search and Rescue to provide web site marketing and organic search engine optimization services for a select number of companies seeking to increase their public website traffic and online visibility. Prices start at $899 per month for basic services and increase depending upon domains and Pay-per-click (PPC) budgets.
http://www.WebSearchandRescue.com -
CTO (Chief Technology Officer)
Intl Franchise Associates, Inc.
(Privately Held; 1-10 employees; Restaurants industry)
February 2007 — November 2007 (10 months)
International Franchise Associates, Inc. was founded in 2007 to develop franchise opportunities internationally. Our goal was to create or acquire franchise concepts that are profitable for our franchisees and exciting for the consumers.
As the CTO for this Start-Up, I was responsible for all public and private websites, in-store technologies (QSR POS), phone systems, email marketing, search engine marketing & optimization, hardware support and software development. -
Vice President of Development
Netsolace, Inc. / Edible Arrangements
(Privately Held; 51-200 employees; Retail industry)
July 2006 — February 2007 (8 months)
Netsolace provides a wide range of technology solutions for the franchise and retail industries: Everything from consumer websites, to enterprise portals, to POS systems. Their primary client is Edible Arrangements, a franchise with 800+ locations.
• Established the strategy to introduce Netsolace to the franchise and retail industries.
• Responsible for B2C websites that generate $30M+ annually in online sales.
• Established job descriptions, hiring guidelines and skill tests and installed consistent employee review methods for all staff.
• Proven record of success managing off-shore, international programming staff of 20.
• Managed six figure budget for pay-per-click (PPC) campaign and increased organic search engine optimization (SEO) traffic 4X.
• Worked with both French & Spanish translators to create a POS system that output appropriate consumer invoice materials.
• Increased experience and expertise with Windows XP Pro, Windows Server 2003 and MS SQL server as well. -
Director of Information Technology
VyMaC Corporation / Verlo Mattress Factory Stores
(Privately Held; 501-1000 employees; Retail industry)
March 1993 — June 2006 (13 years 4 months)
• Fully accountable for design, development and maintenance of over 20 public and private websites and a CRM system enhanced by a data warehouse of more than 1,000,000 retail customer records.
• Experienced IT project management including developing requirements, case scenarios, wire-frame and end-user feedback.
• Responsible for 24/7 network administration and security, as well as phone systems for six different offices in five different cities.
• Proven personal track record and reputation of working direct with outsourced IT solutions for hardware, software and networking solutions (including creating RFPs, vendor bidding, budgeting and deliverables).
• Designed and deployed retail Business Intelligence solutions that integrates POS, CRM and Supply Chain systems, using open source solutions such as Unix, Linux, MySQL and Java.
Additional Information
Patrick J. Conley’s Websites:
Patrick J. Conley’s Interests:
New Music, New Films and New Technology: Every other Friday afternoon I host an IT Show & Tell at our offices in Southbury CT to talk about what's exciting in the IT world. If you would like an invite contact me through my network and be sure to bring something cool - NO CASUAL OBSERVERS!
