VP of Brand Marketing & Technology at FranchisEsource Brands International
Greater New York City Area
- Current
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- Online Brand Development & Web Marketing at FranchisEsource Brands International
- Vice President at Web Search and Rescue, LLC
- Past
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- CTO (Chief Technology Officer) at Eatza Pizza / Intl Franchise Associates, Inc.
- Vice President of Business Dev at Netsolace / Edible Arrangements
- Director of Information Technology at VyMaC Corp / Verlo Mattress
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Patrick J. Conley’s Summary
With over 20 years experience in retail, franchising and technology, I have accepted a position to provide marketing and technology vision and solutions for an international multi-brand franchise company. FranchisEsource Brands International is home to several leading franchise companies including The Entrepreneur's Source (Franchise Coaching), AdviCoach (Business Coaching), Business Partner (Marketing Coaching) and an amazing franchise website that we recently developed called FranchiseMatch.com (Virtual Franchise Coaching).
Patrick J. Conley’s Specialties:
Technology, Franchising, Online Marketing, Retail, E-Commerce, Search Engine Optimization (SEO), Branding, Information Architecture and Business Development. Start-to-finish high-traffic, high-value website design, development and deployment, with hands-on attention to analytics, marketing and promotion.
Patrick J. Conley’s Experience
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Online Brand Development & Web Marketing
FranchisEsource Brands International
(Professional Training & Coaching industry)
December 2007 — Present (1 year 8 months)
FranchisEsource Brands is parent company to three different franchise concepts, with over 400 franchises within the US, Canada and other countries. I have been hired to lead the online branding and marketing for all concepts and further the development and success of the FranchiseMatch.com.
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Vice President
Web Search and Rescue, LLC
(Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
We established Web Search and Rescue to provide website marketing and organic search engine optimization services for a select number of companies seeking to increase website traffic and online visibility. Prices start at $999 per month for basic services and increase depending upon domains and Pay-per-click (PPC) budgets.
http://www.WebSearchandRescue.com -
CTO (Chief Technology Officer)
Eatza Pizza / Intl Franchise Associates, Inc.
(Restaurants industry)
February 2007 — November 2007 (10 months)
International Franchise Associates, Inc. was founded in 2007 to develop franchise opportunities internationally. The goal was to create or acquire franchise concepts that are profitable for our franchisees and exciting for the consumers.
As the CTO for this start-Up, I was responsible for developing and managing all public and private websites, in-store technologies (QSR POS), phone systems, email & web marketing strategies, support staff management, search engine marketing & optimization, hardware support and software development. -
Vice President of Business Dev
Netsolace / Edible Arrangements
(Retail industry)
July 2006 — February 2007 (8 months)
Netsolace provides technology solutions for the QSR industries: Everything from consumer websites, to enterprise portals, to POS systems. Their primary client is Edible Arrangements, a franchise with 800+ locations.
• Established the strategy to introduce Netsolace to the franchise and retail industries.
• Responsible for B2C websites that generate $30M+ annually in online sales.
• Established job descriptions, hiring guidelines and skill tests and installed consistent employee review methods for all staff.
• Proven record of success managing off-shore, international programming staff of 20.
• Managed six figure budget for pay-per-click (PPC) campaign and increased organic search engine optimization (SEO) traffic 4X.
• Worked with both French & Spanish translators to create a POS system that output appropriate consumer invoice materials.
• Increased experience and expertise with Windows XP Pro, Windows Server 2003 and MS SQL server as well. -
Director of Information Technology
VyMaC Corp / Verlo Mattress
(Retail industry)
March 1993 — June 2006 (13 years 4 months)
• Fully accountable for design, development and maintenance of over 20 public and private websites and a CRM system enhanced by a data warehouse of more than 1,000,000 retail customer records.
• Experienced IT project management including developing requirements, case scenarios, wire-frame and end-user feedback.
• Responsible for 24/7 network administration and security, as well as phone systems for six different offices in five different cities.
• Proven personal track record and reputation of working direct with outsourced IT solutions for hardware, software and networking solutions (including creating RFPs, vendor bidding, budgeting and deliverables).
• Designed and deployed retail Business Intelligence solutions that integrates POS, CRM and Supply Chain systems, using open source solutions such as Unix, Linux, MySQL and Java.
Additional Information
Patrick J. Conley’s Websites:
Patrick J. Conley’s Interests:
New Music, New Films and New Technology: Every other Friday afternoon I host an IT Show & Tell at our offices in Southbury CT to talk about what's exciting in the IT world. If you would like an invite contact me through my network and be sure to bring something cool - NO CASUAL OBSERVERS!
