Patrick Collings

Current

• Partner at Sagacite Brand Agency

Past

• Partner at Sagacity Tools
• Head of Product & Data at I-Net Bridge
• Bureau Chief - Southern Africa at United Press International

Education

• Henley Business School, University of Reading
• University of the Witwatersrand

Recommended

4 people have recommended Patrick

Connections

104 connections

Industry

Management Consulting

Patrick Collings’s Summary

Patrick is a senior brand strategist and partner at Sagacite Brand Agency, a South African-based management and creative consultancy focused on brands and branding. Sagacite’s clients include major South African and international brands.

Patrick specializes in holistic brand strategy, which combines the business and creative sides of branding, and digital brand strategy. He has consulted to clients in various industries including financial, professional services, Internet, non-governmental, wine, environment, media, publishing and marketing services.

Patrick has written on brands and branding for various publications. He is the author of the acclaimed Brand Architect blog, which is read in over 160 countries. Patrick also presents on holistic brand strategy and digital brand strategy at South African and international conferences and workshops.

His current research interests are brand fluidity, which deals with brand strategy and management in constantly changing environments, and fractal branding, which looks at brand communication in the mash-up culture of the Internet and wider digital arena.

A former foreign correspondent, Patrick occasionally dabbles as a copywriter and has a couple of successful campaigns to his name. He is also venturing into script writing and film editing as he explores and harnesses the growth and potential of online video.

In recognition of his work, Patrick was awarded the international Brand Leadership Award at the 17th Asia Brand Congress in 2008. Patrick holds an MBA from the Henley Business School, University of Reading.

Patrick Collings’s Specialties:

Holistic brand strategy (integrating brand strategy with business strategy and creative communication) and digital brand strategy (in particular social media, social networking, user-generated content, branded entertainment and virtual worlds).

Patrick Collings’s Experience

• Partner

  Sagacite Brand Agency

  (Management Consulting industry)

  2005 — Present (4 years )

  Sagacite Brand Agency is a South African-based management and creative consultancy focused on brands and branding. Sagacite’s clients include major South African and international brands.

Additional Information

Patrick Collings’s Honors:

Brand Leadership Award presented at the 17th Asia Brand Congress in 2008