Patricia Tessier

Current

• Vice-President Marketing, Quebec at Sun Media

Past

• Consultant - Strategy, Internet & Marketing at Tessier Conseil
• Vice-President Product and Marketing at MOBIVOX
• General Manager - IP Garage and Factory at Bell Canada

• General Manager - Consumer Marketing - Wireline Portfolio at Bell Canada
• Director – Strategic Planning and Business Development at BCE

see less...

2 more...

Education

• Université de Montréal - HEC Montréal

Recommended

11 people have recommended Patricia

Connections

283 connections

Industry

Internet

Patricia Tessier’s Summary

Accomplished executive with experience in Marketing, Operations and Strategic Planning.  Results oriented decisive leader with proven success in new market identification and strategic market positioning in both start-ups and large organizations.  Excels in dynamic, demanding environments while staying pragmatic and focused.

Patricia Tessier’s Specialties:

Internet Strategy, Internet Marketing, eCommerce, Strategic Planning, Marketing

Patricia Tessier’s Experience

• Vice-President Marketing, Quebec

  Sun Media

  (Public Company; Newspapers industry)

  January 2009 — Present (7 months)

• Consultant - Strategy, Internet & Marketing

  Tessier Conseil

  (Internet industry)

  September 2007 — January 2009 (1 year 5 months)

  Your VP of Marketing "to go". Strategic Consulting, including business plan & marketing and sales strategy development. Leads and supports clients to help define their Marketing strategy and tactics. As an executive in small and large organisations I have worked with traditionnal marketing tools and have also developed an expertise in Internet Strategy and Web 2.0 tools. Will support your organisation and help you elaborate a powerful Internet presence aligned with your overall business strategy and help you reap the benefits of these new tools.

• Vice-President Product and Marketing

  MOBIVOX

  (Privately Held; 11-50 employees; Internet industry)

  February 2006 — September 2007 (1 year 8 months)

  Oversaw the company’s overall product, marketing and communication activities including PR, web presence, eMarketing, viral promotions, trade shows as well as supported partnership development activities and financing activities.
  
  • Acquired a user base of hundreds of thousands of users in over 100 countries in just a few months using only eMarketing strategies and tactics
  • Led the team to develop a product that provided flawless user experience and met the highest usability standards
  • Played a key role in securing a $10M round of VC financing as the company’s market expert
  • Developed a high impact transactional corporate web site and related online communications.
  • Promoted the company and its product using guerrilla marketing as well as targeted PR tactics.

• General Manager - IP Garage and Factory

  Bell Canada

  (Public Company; 10,001 or more employees; BCE; Telecommunications industry)

  January 2005 — February 2006 (1 year 2 months)

  Provided senior leadership for an initiative called the IP Garage. The IP Garage was a process lab made-up of a cross-functional team of specialists. My primary objective was to develop the process, product and tools for the delivery of an improved IPVPN national service which in turn would enable the enterprise to meet its goals of making operations, products and procedures radically simpler both internally and externally and as a result lower our cost base. As the GM of the IP Factory my role was to implement the new process and lead the culture change initiative.
  
  •Created a more responsive and market-driven organization by cutting IPVPN installation time by almost 80% and reducing costs by 40%
  •Developed and delivered a new product and process in less then 18 weeks
  •Broke down organizational silos to achieve this New Mode of Operation and redefined organizational structure

• General Manager - Consumer Marketing - Wireline Portfolio

  Bell Canada

  (Public Company; 10,001 or more employees; BCE; Telecommunications industry)

  November 2002 — January 2005 (2 years 3 months)

  Responsible for a portfolio of products generating over $4B in revenues. Mandate consists of driving product dev. and management of the Long Distance, Prepaid LD, Local and Phone Features portfolios. Responsibilities include developing and implementing optimal Marketing Plans as well as supporting business models that will help drive revenue, increase acquisition, reduce costs and improve customer satisfaction.
  • Met and surpassed revenue objectives every year and led market leading initiatives such as the Digital LD bundle.
  • Planned and coordinated communication plans (Won 4th place, Echo Awards 2003 and Silver medal at RSVP awards 2003)
  • Increased efficiency of marketing investments. E.g. Curtailed the $ spent on DM by 20% while increasing returns through better targeting
  • Managed an annual budget of $10M including a Communication budget of $4M
  • Managed and mentored a team of marketing professionals. 5 Associate Directors and 35 Managers

• Director – Strategic Planning and Business Development

  BCE

  (Public Company; 1001-5000 employees; BCE; Telecommunications industry)

  April 2001 — November 2002 (1 year 8 months)

  • Lead the designing and establishing of a true strategic process across BCE
  •Within the context of the process, worked closely with the Business Units or Functions
  - Leading the strategic process
  - Keeping focus on issues with high impact on the bottom line
  - Searching for relevant strategic frameworks applicable to the issues faced by the business
  - Ensuring the strategic plan remains rooted in the market and competitive environment
  - Communicating and promoting BCE’s vision and priorities
  - Evaluated business development opportunities for the different companies of the holding
  - Evaluated and challenged the potential of business plans
  - Evaluated and challenged financial models
  - Conducted and/or supported selected strategic initiatives by leading in-depth analysis on business performance drivers

Patricia Tessier’s Education

• Université de Montréal - HEC Montréal

  MBA , Strategy and Marketing , 2000 — 2003

Additional Information

Patricia Tessier’s Interests:

Marketing, new technologies, running, trail running

Patricia Tessier’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch