Food & Beverages Consultant
Brazil
- Past
-
- Consultant at Duas Rodas Industrial
- Product Analyst Sr. at Duas Rodas Industrial
- Consultant at Independent
- Marketing Coordinator at Sulfabril
- Marketing Coordinator at Grupo De Bernt
- Education
-
- Escola Superior de Propaganda e Marketing
- Universidade Regional de Blumenau
- New York University - Leonard N. Stern School of Business
- Universidade do Estado de Santa Catarina
- Connections
-
76
connections
- Industry
- Food & Beverages
Patrícia Pfau Lopes’s Summary
MARKETING EXECUTIVE
Product Management ~Strategic Planning ~New Product Development
Professional with more than 10 years of marketing experience. Dynamic, entusiastic, creative, versatile, participative leader, people´s person. Developed and implemented a winning product line to Duas Rodas which consolidates in a success case; raising the sales level and bringing new clients to the company. Experience in advanced business inteligence projects and competitive monitoring. Large knowledgement in direct marketing strategies. Internacional Experience. Fluent in Portuguese and Spanish. Willing to relocate to São Paulo (specifically). Adicional capabilities in:
• Consumer Research • New Market Trends
• Strategic Clients Presentation • Services and Clientes Segmentation
Patrícia Pfau Lopes’s Specialties:
•Consultancy and presentation of new product ideas based on the Worldwide and Brazilian food and beverage trends (dairy, savory, candies and beverages)
Patrícia Pfau Lopes’s Experience
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Consultant
Duas Rodas Industrial
(Privately Held; 1001-5000 employees; Food & Beverages industry)
February 2007 — December 2007 (11 months)
•Research in food trends and innovation and news products launching for the food industry. Have specialization in dairy, cookies (sweet and savory), snacks, desserts and beverages (alcoholics and non alcoholics)
•Oversee opportunity identification and evaluation of tropical ingredients (açaí, acerola, yerba mate, guaraná, among many others)
•Recommend about entrance in new segments (Business Intelligence) and structure of this strategy entrance
•Create, track and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets and product mix
•Develop of Strategic Business Plan
•Consult international and national clients, creating new products to food industry (consume goods)
•Study of the whole productive system looking to the implement of new products, altogether with the ROI
•Implement statistics index analysis of the results in the executed marketing activities -
Product Analyst Sr.
Duas Rodas Industrial
(Privately Held; 1001-5000 employees; Food & Beverages industry)
January 2005 — February 2007 (2 years 2 months)
• Research in food trends and innovation and news products launching for the food industry. Have specialization in dairy, cookies (sweet and savory), snacks, desserts and beverages (alcoholics and non alcoholics);
• Recommend about entrance in new segments (Business Intelligence) and structure of this strategy entrance;
• Create, track and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets and product mix;
• Develop of Strategic Business Plan;
• Consult international and national clients, creating new products to food industry (consume goods);
• implement statistics index analysis of the results in the executed marketing activities;
• Produce articles and texts to specialized magazines in Brazil, South America and Europe;
• Concept, develop, coordination and lecture of several events (lectures, seminars) to clients;
• Management of specific budget. -
Consultant
Independent
(Privately Held; 201-500 employees; Textiles industry)
February 2003 — September 2003 (8 months)
• Researched fashion trends in NY/USA to textiles companies
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Marketing Coordinator
Sulfabril
(Privately Held; 1001-5000 employees; Textiles industry)
June 2002 — December 2002 (7 months)
• Created and operated all the Communication and Marketing Plans;
• Developed and managed direct marketing tools;
• Monitored competitiveness, through period of studies of the companies datas;
• Elaborated and maintained web site contents (written and visual);
• Performance as a interface with advertisement and PR agencies;
• Concept, develop, coordination of several events (lectures, seminars) to clients and representatives;
• Create, track and evaluate sales actions and materials. -
Marketing Coordinator
Grupo De Bernt
(Food & Beverages industry)
1999 — 2001 (2 years)
• Developed and analyzed studies based in the financial datas, which looked for implement strategic plans;
• Developed Ad Campaigns (all medias);
• Implemented CRM, increasing, qualitatively, in approximately 50% the number of prospects and clients;
• Identified marketing initiatives through customer research; developed targeting and segmentation plans ;
• Elaborated and maintained web site contents (written and visual);
• Performance as a interface with advertisement and PR agencies;
• Produced articles and texts to specialized magazines in Brazil.
Patrícia Pfau Lopes’s Education
-
Escola Superior de Propaganda e Marketing
Continued Education , Project Management , 2007 — 2007
-
Universidade Regional de Blumenau
MBA , Marketing , 2005 — 2006
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New York University - Leonard N. Stern School of Business
Continued Education , Direct Marketing , 2003 — 2003
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Universidade do Estado de Santa Catarina
Bachelor , Business Administration , 1993 — 1998
- Activities and Societies:
- Marketing Director - Empresa Jr.
Additional Information
Patrícia Pfau Lopes’s Interests:
I love traveling and living what the local culture has to offer me: distinguished kind of cultures ( food, fashion style and social). I explore my versatility in a very creative way, spending my energy in activities as: reading, psychotherapy, biblical study, jogging and painting on cavas.
Patrícia Pfau Lopes’s Groups:
Época da Volkswagen, Época da Bunge Gaspar, Marido amiga, NY, Conheci na Duas Rodas
Patrícia Pfau Lopes’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
