Patty Block
Expert marketing & business development. Creative solution selling. Revenue generating results.
- Location
- San Francisco Bay Area
- Industry
- Management Consulting
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Patty Block's Overview
- Current
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- Founder | Professional Services Bus Dev at Professional Services Bus Dev Group
- Director | Marketing, Business Development & Sales at Block Consulting
- Past
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- Marketing Director | Business Development at Oracle Corporation
- Assistant Director Marketing | Business Development at Ernst & Young
- Education
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- Northeastern University
- University of Pittsburgh
- Recommendations
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10 people have recommended Patty
- Connections
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500+ connections
- Websites
Patty Block's Summary
All Invitations to Connect Welcome, I Never IDK
******* LION – LinkedIn Open Networker ******
Patty Block, founder and executive director of Block Consulting, has a passion for creative ideation. Work with startup, SME, and Fortune 100 technology, professional and business service organizations. Consistently deliver game-changing results. Formulate unique positioning strategies that that drive awareness, engagement, client acquisition, and add profitable growth across the branding, marketing, business development, and sales spectrum.
Grew sales >$450M and secured complimentary press for EBSuite, Ernst & Young, Lee Hecht Harrison, Novatix Corp., Oracle, Spencer Stuart, Meridian Builders & Developers, Right Management, and Sunset Magazine (not inclusive).
EMAIL: pblock@blockconsulting.net
****** PERFORMANCE PROFILE ******
• Create positive and constructive exchange between existing customers, prospects and partners and identify critical business needs - e.g., grew sales >$450M for technology, software, green building companies and professional services firms.
• Collaborate with product marketing, technical teams, and management and customize solutions to fit client needs - e.g., new account planning / sales model for Big 4 firm added >$275M.
• Anticipate market evolution and devise products and services solutions combining marketing with commercial activities - e.g., two product launches for Oracle achieved >$58M in sales.
• Develop and structure networks of relationships with current and prospective clients and channel partners to sustain direct / indirect business - e.g., co-branded programs with Retek, Telecom Ind. Assn., MediaWeek grew sales >$4M.
• Lead cross functional activities and increase productivity of the client service team - e.g., performed lost bid analyses, defined best practices sales pursuit approach, and improved bid win percentage >150% for financial services firm.
Specialties
• Demand Generation | Sales Growth
• Product | Service Positioning
• New Contacts | Door Opener | Deal Closer
• C-Suite Influencer | Negotiator
• Prospecting | Value Creation Opportunities
• Business Solution Selling | Implementation
• Account Penetration | Project Management
• Thought Leadership | Intellectual Capital
• Introductions | Alliances | Partnerships
• Social Media | Community Building
• Cross Promotion | Up-selling
• Brand Strategy | Management
Patty Block's Experience
Director | Marketing, Business Development & Sales
Block Consulting
October 1999 – Present (12 years 8 months) San Francisco Bay Area
Independent consulting agency. Pioneer unique strategies and position clients for exceptional results. Increased sales >$10M. Sample accomplishments:
SAMPLE PROJECTS
• Brandon Hall Group (Talent Mgt Svcs): Led sales campaigns; achieved 537% ROI in <4 months.
• Design AVEnues (Green Bldg, NZE Design): Manage social media/blog campaigns. Secure media coverage. Increased awareness >25%.
• EBSuite (Tech-CRM SaaS): Developed online direct mktg and demand gen pgms. Increased sales 20%.
• Foster City Preschool (Education): Created branding, new web, ad copy. Increased enrollment >30%.
• Jeff King & Co. (Green Bldg): Uncovered sales channels; developed online/offline programs to close sales.
• Lautze & Lautze (Financial Svcs): Innovated sales pursuit process. Direct mktg pgms and alliances expanded referral network. Added >$250K in sales.
• Lee Hecht Harrison (Leadership Svcs): Led CxO research studies. Projects filled pipeline with qualified leads.
• Meridian Builders & Developers (Green Bldg): Secured $2M joint venture with Sunset magazine for client to first urban Idea House, one of world's 12 greenest homes. Obtained >$750K in material & service contributions.
• Novatix (IT Security Software): Led market positioning, drove awareness and buzz. Secured coverage by CSO Magazine & PC World. Symantec acquired company 6 mo. later.
• Spencer Stuart (Retained Search): Added >$3M in sales by transforming business development and demand generation strategies for search firm’s Technology practice. Architected global thought leadership market studies, added >$2M in sales. Contributed >$1.2M in sales through co-branded media assets and online / broadcast / print coverage in WSJ, Fortune, others.
Marketing Director | Business Development
Oracle Corporation
Public Company; 10,001+ employees; ORCL; Information Technology and Services industry
November 1997 – April 1999 (1 year 6 months) Redwood Shores, CA
• Hired to plan and execute two international product launches. In less than 22 months, generated >$58M in sales for Oracle CPG (consumer packaged goods) and Oracle Retail, the first web-enabled enterprise retail application. Managed $2M budget.
• Supervised cross-functional teams of >50 for solution integration and prospecting events. Two-week CPG solution expo / demo and pre-arranged meetings with prospects attending RISCON resulted in >$30M in sales (CPG: Frito Lay, Darigold, Dannon; retail: Ann Taylor, Hallmark, Family Dollar).
• Increased brand recognition >6% and press / analyst coverage >15%. Negotiated and managed joint bus dev, ad, media campaigns with F100 customers (e.g., Kellogg’s, Land O’Lakes, Smucker’s) and four solution partners, including Retek.
"Patty was integral to launching and positioning Oracle in the consumer sector and closing key sales." - SVP, Oracle
Assistant Director Marketing | Business Development
Ernst & Young
Partnership; 10,001+ employees; Accounting industry
November 1993 – May 1997 (3 years 7 months) Atlanta, GA
• Hired to lead development of new sales and marketing infrastructure for Southwest U.S. Region. Uncovered opportunities, led pursuits, and closed engagements worth >$150M in 19-state region.
• Created account planning model and revenue team plans. Targeted pursuits secured >$61M for Atlanta office; achieved status as #1 city in region for performance, profitability, and client acquisition/retention.
• Proved new role’s value. Firm hired peers in major hubs. Designed bus dev programs, managed Financial Services, Consumer and geographic revenue teams/accounts, and drove >$275M in regional sales.
"Patty Block's ability to develop a powerful response, drive the right messaging, and successfully position the firm helped improve client relationships and close multimillion dollar contracts." - Bob Patton, Americas Leader, Advisory Services Group, Ernst & Young
Patty Block's Courses
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Director | Marketing, Business Development & Sales
Block Consulting
- Google Analytics and SEO/SEM
- Excel Advanced Analytics
Patty Block's Skills & Expertise
- Corporate Branding
- New Business Development
- Sales Management
- Account Management
- Business Alliances
- Program Management
- Process Improvement
- Problem Solving
- Revenue Forecasting
- Sales Pursuits
- Proposal Creation
- Value Proposition Development
- Strategic Advisory
- Marketing Strategy
- Market Research
- Marketing Communications
- Social Media Marketing
- Collaboration Solutions
- Marketing | Sales Alignment
- Creative Concept Development
- Proposal Writing
- Value Creation Opportunities
- Thought Leadership
- Brand Management
- Demand Generation
- Product | Service Positioning
- C-Suite Influencer | Negotiator
- Door Opener | Deal Closer
- Negotiation
- Sales Growth
- Community Building
- Messaging
- Corporate Positioning
- Intellectual Capital
- Mentoring
- Executive Coaching
- Introductions | Joint Ventures
- Monetization
- Upselling
- Professional Services
- Cross-platform Development
- Solution Selling
- Cross-functional Team Leadership
- Strategic Partnerships
Patty Block's Education
Northeastern University
MBA Studies, Organizational Development and Design
University of Pittsburgh
BS, Industrial Engineering
Activities and Societies: • Graduated with high honors, first in class, major GPA 4.0 • Served as Vice President, Tau Beta Pi • Served as Student Instructor for Lab section of Manufacturing Production course for junior class of Industrial Engineers
Patty Block's Additional Information
- Websites:
- Interests:
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• Writing • Jogging and cycling • Fine art
- Groups and Associations:
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• Branding Expert Witness, Round Table Group: leading authority in expert witness search and referral • Contributor, NiemanWatchdog.org - Nieman Foundation for Journalism, Harvard University • Columnist, San Francisco Examiner - Society, Culture and Women’s issues • Member, National Association of Science Writers (NASW): invited to membership due to authorship (2004-2011) • Co-Chair, Writers Mentoring Group, California Writers Club; San Francisco/Peninsula Branch (2003-2005) • Member, San Francisco Chamber of Commerce/International Business Alliance Group (2001-2002)
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- Honors and Awards:
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COMMUNITY LEADERSHIP
BIG Team Regatta - Orchestrated PR and secured media alliances for GEL Corp.’s inaugural San Francisco corp. sailing challenge. Secured sponsorships and free radio promotions on KFOG/KNBR (San Francisco) and Mix 107.3 (Washington D.C.) Bi-coastal regattas raised >$530K for Treasure Island Sailing Center and National Maritime Heritage Foundation underprivileged children and adaptive sailing programs [2005-2011].
PRESS QUOTES
• "Advertising in the 21st Century" - Lowe’s Commercial Services (7/2009)
• "Market your Expertise Effectively" - Lowe’s Commercial Services (3/2009)
• "Optimizing Direct Mail for Your Small Business" - National Federation of Independent Business (7/2010)
FREELANCE ARTICLES & BLOGS
• “Brand Building through Closed-Loop Marketing and PR” - Market-Guru Blog
• “How to Market Professional Services and Grow Sales” - Google Knols
• "Sales Success in Six Easy Steps" - Published on HR.com
• “Web 3.0” - Market-Guru blog and Google Knols
Contact Patty for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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