Patrice Decoeur

Current

Company owner at Cibléus
Coach formation at Technofutur TIC

Past

e-Marketing Consultant at Shirka
e-Marketing & communication manager at Ubiquick
Internet project manager at Université de Franche-Comte

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Education

HEC-Liège
HEC-Liège
Collège Saint-Barthélemy

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Connections

32 connections

Industry

Marketing and Advertising

Websites

Patrice Decoeur’s Summary

Development and implementation of some e-marketing plans: internet marketing strategy, competitive positioning, improving web visibility, promotional campaign, web analytics, traffic management, web usability, ...

Patrice Decoeur’s Specialties:

Web visibility : SEM = SEO + SEA
Web usability : Visibilité + action incentive

Patrice Decoeur’s Experience

Company owner

Cibléus

(Marketing and Advertising industry)

2008 — Present (1 year)

Web marketing manager :
- SEO, SEA, Web analytics and usability
Coach formation

Technofutur TIC

(Marketing and Advertising industry)

2008 — Present (1 year)
e-Marketing Consultant

Shirka

(Privately Held; 11-50 employees; Marketing and Advertising industry)

June 2006 — October 2007 (1 year 5 months)

e-Marketing consulting
e-Marketing & communication manager

Ubiquick

(Privately Held; 11-50 employees; Marketing and Advertising industry)

November 2004 — April 2005 (6 months)

- Development of the marketing and communication plan
- Implementation of the marketing plan: competitive positioning, improving internet visibility, promotion, measuring the evolution of the visits to the website and their source
- Drafting and publishing newsletters

Result: With some partnerships, development of a targeted traffic on the website; 40,000 newsletter subscribers of whom more than 30% visit the company website; search engines and directories top ranking
=> Sales of market surveys, strategic and operational watch, watch training
Internet project manager

Université de Franche-Comte

(Educational Institution; 1001-5000 employees; Higher Education industry)

September 2001 — November 2002 (1 year 3 months)

- Advising on website creation, following up on the publication charters, graphics, web architecture, upgrading; web "courses and exams" design and implementation
- Staff training: intranet management
- E-marketing: benchmarking, search engines and directories submission, ergonomics, documentation management, internal search engine, new publication newsletter

Result: dynamic web site, staff involved in the creation and update, web chart appreciated and respected