Patrick Merfert

Patrick Merfert

Marketing & Growth at 9Lenses

Location
Washington D.C. Metro Area
Industry
Internet

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Patrick Merfert's Overview

Current
  • Product Marketing Manager at 9Lenses
Past
Education
Connections

500+ connections

Patrick Merfert's Summary

I am passionate about disruptive technologies and helping companies grow. Pursuant to these passions, I am currently driving growth-oriented marketing efforts at 9Lenses, an innovative SaaS platform that enables enterprises to confidently navigate critical business problems by capturing the collective insights of the organization's employees and customers.

Previously, as a venture capitalist, I functioned as an investor and advisor to healthcare and technology startups. Formerly, as a management consultant, I served on C-level strategic and operational improvement engagements for Fortune 500 companies both domestically and internationally.

I have worked at three additional early-stage technology startups (biotechnology, enterprise software, SaaS), during their first year of operations. These companies were funded by DARPA, Draper Fisher Jurvetson, and 500 Startups.

I enjoy informally advising aspiring entrepreneurs on their business plans, pitch decks, and go to market strategies and have served on several panels for entrepreneurship and venture capital. I frequently attend and occasionally host technology and startup events both for entertainment and educational value.

Patrick Merfert's Experience

Product Marketing Manager

9Lenses

November 2013Present (11 months) Washington D.C. Metro Area

Intern Associate

NextGen Angels

September 2013December 2013 (4 months) washington d.c. metro area

Full-time MBA Student

Kellogg School of Management

August 2011June 2013 (1 year 11 months) Evanston, IL

Community Manager MBA Intern

Acceleprise

October 2012January 2013 (4 months) Greater Chicago Area

Product Marketing Manager MBA Intern

Contactually

June 2012August 2012 (3 months) Washington D.C. Metro Area

Venture Capital Associate

Easton Capital Investment Group

October 2009July 2011 (1 year 10 months) New York City

Senior Analyst

A.T. Kearney

September 2006August 2009 (3 years) Greater New York City Area

Analyst Intern and Assistant to COO

Tribold Limited

June 2004August 2004 (3 months) London, United Kingdom

Youth Mentor

AmeriCorps

May 2003August 2003 (4 months) Jackson, Michigan Area

June 2002August 2002 (3 months) Ann Arbor, Michigan

Patrick Merfert's Projects

  • Taxi Magic mobile app: Customer segmentation, targeting, and win back

    • September 2012 to December 2012
    Team Members: Patrick Merfert

    Led team of 5 Kellogg MBAs to execute survey-based market research on thousands of Taxi Magic mobile app (rebranded as Curb) users to improve customer segmentation and user engagement. Independently sourced project and managed client relationship. Team performed in-depth quantitative analysis to generate customer segments. Independently performed a detailed Twitter network dynamic analysis using Gephi, a visual analytics software application, to identify key networks and influencers for additional marketing insights. Delivered findings to client executive marketing team.

    Project was a component of Market Research Methodologies 450 course and the survey reach far-exceeded both the class requirements as well as any other student teams' results.

  • FastCustomer mobile app: User experience (UX), engagement, and retention

    • April 2012 to June 2012
    Team Members: Patrick Merfert

    Led team of 4 Kellogg MBAs to improve award-winning FastCustomer mobile app user experience (UX) and retention rates. Performed survey and interview-based research as well as user-testing to uncover key product improvement recommendations. Independently sourced project and managed client relationship. Delivered insights to client team and developed case study for purposes of Tech Marketing 468 course.

  • Kellogg 2013 Venture Capital Investment Competition: Co-Organizer

    • January 2013 to Present
    Team Members: Patrick Merfert

    Co-organized and facilitated Kellogg's 2013 internal venture capital investment competition (VCIC). On a tight timeline and limited budget, organized and hosted Kellogg's largest and most successful internal VCIC to date with 30 MBA participants and 3 local VC professionals as judges. The goal was to identify the highest caliber team to send to the regional VCIC (vcic.org). The winning team of the Kellogg competition subsequently won the regional VCIC and competed at the 2013 global VCIC Finals, a first for any Kellogg team in the history of the competition.

Patrick Merfert's Skills & Expertise

  1. Venture Capital
  2. Start-ups
  3. Market Research
  4. Business Strategy
  5. Due Diligence
  6. Product Marketing
  7. Financial Modeling
  8. Product Management
  9. Social Network Analysis
  10. Entrepreneurship
  11. Stata
  12. Digital Marketing
  13. Inbound Marketing
  14. WordPress
  15. Content Marketing
  16. HubSpot
  17. Gephi

Patrick Merfert's Education

Columbia Central High School

19982002

Contact Patrick for:

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