Marketing & Growth at 9Lenses
- Washington D.C. Metro Area
Patrick Merfert's Overview
- Product Marketing Manager at 9Lenses
- Intern Associate at NextGen Angels
- Full-time MBA Student at Kellogg School of Management
- Community Manager MBA Intern at Acceleprise
- Product Marketing Manager MBA Intern at Contactually
- Venture Capital Associate at Easton Capital Investment Group
- Senior Analyst at A.T. Kearney
- Analyst Intern and Assistant to COO at Tribold Limited
- Youth Mentor at AmeriCorps
- Lab Assistant Intern at University of Michigan Neural Engineering Laboratory
- Kellogg School of Management
- University of Michigan - Stephen M. Ross School of Business
- Columbia Central High School
Patrick Merfert's Summary
I am passionate about disruptive technologies and helping companies grow. Pursuant to these passions, I am currently driving growth-oriented marketing efforts at 9Lenses, an innovative SaaS platform that enables enterprises to confidently navigate critical business problems by capturing the collective insights of the organization's employees and customers.
Previously, as a venture capitalist, I functioned as an investor and advisor to healthcare and technology startups. Formerly, as a management consultant, I served on C-level strategic and operational improvement engagements for Fortune 500 companies both domestically and internationally.
I have worked at three additional early-stage technology startups (biotechnology, enterprise software, SaaS), during their first year of operations. These companies were funded by DARPA, Draper Fisher Jurvetson, and 500 Startups.
I enjoy informally advising aspiring entrepreneurs on their business plans, pitch decks, and go to market strategies and have served on several panels for entrepreneurship and venture capital. I frequently attend and occasionally host technology and startup events both for entertainment and educational value.
Patrick Merfert's Experience
Product Marketing Manager
November 2013 – Present (11 months) Washington D.C. Metro Area
September 2013 – December 2013 (4 months) washington d.c. metro area
Full-time MBA Student
August 2011 – June 2013 (1 year 11 months) Evanston, IL
Community Manager MBA Intern
October 2012 – January 2013 (4 months) Greater Chicago Area
Product Marketing Manager MBA Intern
June 2012 – August 2012 (3 months) Washington D.C. Metro Area
Venture Capital Associate
October 2009 – July 2011 (1 year 10 months) New York City
September 2006 – August 2009 (3 years) Greater New York City Area
Analyst Intern and Assistant to COO
June 2004 – August 2004 (3 months) London, United Kingdom
May 2003 – August 2003 (4 months) Jackson, Michigan Area
Lab Assistant Intern
June 2002 – August 2002 (3 months) Ann Arbor, Michigan
Patrick Merfert's Projects
- September 2012 to December 2012
Led team of 5 Kellogg MBAs to execute survey-based market research on thousands of Taxi Magic mobile app (rebranded as Curb) users to improve customer segmentation and user engagement. Independently sourced project and managed client relationship. Team performed in-depth quantitative analysis to generate customer segments. Independently performed a detailed Twitter network dynamic analysis using Gephi, a visual analytics software application, to identify key networks and influencers for additional marketing insights. Delivered findings to client executive marketing team.
Project was a component of Market Research Methodologies 450 course and the survey reach far-exceeded both the class requirements as well as any other student teams' results.
- April 2012 to June 2012
Led team of 4 Kellogg MBAs to improve award-winning FastCustomer mobile app user experience (UX) and retention rates. Performed survey and interview-based research as well as user-testing to uncover key product improvement recommendations. Independently sourced project and managed client relationship. Delivered insights to client team and developed case study for purposes of Tech Marketing 468 course.
- January 2013 to Present
Co-organized and facilitated Kellogg's 2013 internal venture capital investment competition (VCIC). On a tight timeline and limited budget, organized and hosted Kellogg's largest and most successful internal VCIC to date with 30 MBA participants and 3 local VC professionals as judges. The goal was to identify the highest caliber team to send to the regional VCIC (vcic.org). The winning team of the Kellogg competition subsequently won the regional VCIC and competed at the 2013 global VCIC Finals, a first for any Kellogg team in the history of the competition.
Patrick Merfert's Skills & Expertise
- Venture Capital
- Market Research
- Business Strategy
- Due Diligence
- Product Marketing
- Financial Modeling
- Product Management
- Social Network Analysis
- Digital Marketing
- Inbound Marketing
- Content Marketing
Patrick Merfert's Education
2011 – 2013
Columbia Central High School
1998 – 2002
Contact Patrick for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- reference requests
- getting back in touch
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