Helping organizations attract and retain profitable customers by improving marketing performance.
Washington D.C. Metro Area
- Current
-
- Hands-on Marketing Consultant at McGraw Marketing
- Past
-
- Director of Marketing at Walden University
- Director, Market Research & Competitive Intelligence at University of Maryland University College
- Group Account Manager at Frequency Marketing Inc.
- Vice President, Account Supervisor at Barry Blau & Partners (Euro RSCG 4D)
- Marketing Manager at Insight
- Education
-
- The Johns Hopkins University - Carey Business School
- Arizona State University
- Hudson Valley Community College
- Recommended
-
12 people have recommended Pat - Connections
-
346
connections
- Industry
- Education Management
- Websites
Pat McGraw’s Summary
Senior executive responsible for strategic planning, marketing operations, new business development, and achieving financial objectives. Impressive record of success in higher education, retail and technology industries.
Pat is highly skilled in marketing, new product development, and competitive positioning and has consistently proven his ability to develop and direct innovative strategies based upon data analysis so organizations succeed in an ever-changing marketplace. Also an innovative problem solver, Pat consistently delivers a positive impact on market share, brand awareness, and financial contribution.
Outside of work, Pat is an avid reader, writer and presenter with focus on marketing optimization, social media, social networking, direct response marketing, brand management, customer experience, operation improvement and change management.
Pat is also a teacher at Towson University (www.towson.edu), Axia College at the University of Phoenix (http://axia.phoenix.edu/) and University of Maryland University College (www.umuc.edu).
Follow me:
Twitter: www.twitter.com/patmcgraw
Facebook: http://www.facebook.com/patmcgraw
FriendFeed: http://friendfeed.com/patmcgraw
Digg: http://digg.com/users/patmcgraw1
YouTube: http://www.youtube.com/patmcgraw
Slideshare: http://www.slideshare.net/patmcgraw
Google Reader: http://bit.ly/sfiwu
Pandora: http://bit.ly/eWtLs
Pat McGraw’s Specialties:
Pat's specific areas of expertise include research and analysis so that data-driven strategic action plans can be developed around opportunities in the market and your organization's unique strengths. Additionally, Pat is a hands-on leader that successfully executes strategic action plans so that opportunities become profitable realities.
Pat McGraw’s Experience
-
Hands-on Marketing Consultant
McGraw Marketing
(Management Consulting industry)
September 1999 — Present (9 years 11 months)
Providing firms with profitable ways to improve their marketing efforts - from business generation programs to customer retention and loyalty programs, new market entry and new product launch. Key services include market research, competitive intelligence, database marketing and CRM, brand development and management, and marketing program/project management. Call 410-977-7355 for details.
-
Director of Marketing
Walden University
(Educational Institution; Higher Education industry)
January 2007 — June 2009 (2 years 6 months)
Responsible for developing the strategic vision for global growth and directing tactical operations in order to achieve corporate goals related to revenue, profits, market share and awareness.
Double digit growth has been generated from strategic marketing initiatives that have included the development of key partnerships with a variety of corporations and organizations as well as the creation and successful launch of new programs and services that have uniquely differentiated the organization from the competition and provided greater value to our target audiences. -
Director, Market Research & Competitive Intelligence
University of Maryland University College
(Non-Profit; 501-1000 employees; Higher Education industry)
July 2001 — December 2006 (5 years 6 months)
After helping UMUC attract $20M in venture capital in order to successfully launch a for-profit online education start-up, I was asked to join the team and build a centralized marketing function, develop the brand and launch integrated marketing campaigns that would attract new students, retain existing students, launch new programs and enter new markets around the world.
Results included:
*Five consecutive years of double-digit growth in new students;
*Three consecutive years of 100% increase in prospective student inquiries. -
Group Account Manager
Frequency Marketing Inc.
(Public Company; 11-50 employees; ADS; Marketing and Advertising industry)
November 1998 — November 1999 (1 year 1 month)
Frequency Marketing, Inc. is a wholly owned subsidiary of Alliance Data Systems (NYSE: ADS). Alliance Data Systems is a leading provider of database marketing services, with approximately 7,500 associates at more than 30 locations in the United States and Canada.
As the Group Account Director, I was responsible for developing and overseeing loyalty programs for Cracker Barrel Family Restaurants, ExxonMobil, AutoNation.com and Grainger that produced more than $100 million in new revenue per year and generated a return-on-marketing investment of more than 100%. -
Vice President, Account Supervisor
Barry Blau & Partners (Euro RSCG 4D)
(Public Company; 51-200 employees; HAVS; Marketing and Advertising industry)
June 1997 — November 1999 (2 years 6 months)
Euro RSCG Worldwide is the largest unit of Havas, the world’s sixth-largest communications group (NASDAQ: HAVS — Euronext Paris SA: HAV.PA) with 233 offices across the globe that specialize in database marketing, advertising, marketing services, brand management, and corporate communications.
Responsible for overseeing client relationships with Kmart, Travelers, GTE, Bermuda Department of Tourism and other leading firms. Specifically handled direct marketing efforts aimed at attracting and retaining profitable customers to my clients' enterprises.
Results:
* Developed and directed the integrated marketing campaign for Bermuda Department of Tourism that increased demand by approximately 100%, and repeat visits increased to 48%. -
Marketing Manager
Insight
(Public Company; 501-1000 employees; NSIT; Computer Hardware industry)
February 1993 — June 1997 (4 years 5 months)
Headquartered in Tempe, Arizona, Insight Enterprises, Inc. (NASDAQ: NSIT is one of the largest technology solution providers in the world, with more than 3,200 employees worldwide and operations in the United States, Canada and the United Kingdom.
Responsible for overseeing marketing management and operations for this leading hi-tech catalog company. Specifically, I repositioned the company from B2C to B2B (specifically small and medium-sized enterprises) and led business process reengineering and change management in order to meet the demands of this new audience. At the same time, I also helped the company successfully enter international markets.
Results:
* Revenues grew from $150M to $450M per year.
Pat McGraw’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
