Pat McGraw

Current

Partner at DWS Associates
Associate Consultant at Noel-Levitz
Consultant at patmcgraw marketing (Sole Proprietorship)

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Past

Director of Marketing at Walden University
Director, Market Research & Competitive Intelligence at University of Maryland University College
Group Account Manager at Frequency Marketing Inc.

Vice President, Account Supervisor at Barry Blau & Partners (Euro RSCG 4D)
Marketing Manager at Insight

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2 more...

Education

The Johns Hopkins University - Carey Business School
Arizona State University
Hudson Valley Community College

Recommended

14 people have recommended Pat

Connections

397 connections

Industry

Management Consulting

Websites

Pat McGraw’s Summary

I build strong, differentiated brands that attract, engage and retain loyal, profitable customers.

Join me online:
Blog: www.mcgrawmarketing.com
Twitter: www.twitter.com/patmcgraw
FriendFeed: http://friendfeed.com/patmcgraw
Slideshare: http://www.slideshare.net/patmcgraw

Pat McGraw’s Specialties:

Market Research & Competitive Intelligence, Business Intelligence & Analytics, Strategic Planning, Product Management, Market-Based Pricing Strategies & ROI, Channel Marketing, Budget Planning with P&L Responsibility, Database Marketing & CRM, Lead Generation/Management/Nurturing, Customer Retention & Loyalty Marketing, Creative Branding & Positioning, Direct Response Marketing, Web 2.0, Social Networking, Blogging, Webcasts, Podcasts, Email Marketing, SEO and SEM

Pat McGraw’s Experience

Partner

DWS Associates

(Privately Held; Marketing and Advertising industry)

July 2009 — Present (5 months)

Providing organizations with strategic marketing services that attract and retain profitable customers, successfully develop and market new products and services, enter new markets and attract new audiences.

Specific focus on research, strategic marketing, database marketing and analytics, customer relationship management, new customer acquisition programs, customer loyalty and retention programs.
Associate Consultant

Noel-Levitz

(Public Company; Higher Education industry)

April 2008 — Present (1 year 8 months)

Providing colleges and universities with data-driven insight and recommendations that improve student recruitment and retention.
Consultant
patmcgraw marketing (Sole Proprietorship)

(Sole Proprietorship; Marketing and Advertising industry)

November 1999 — Present (10 years 1 month)

patmcgraw marketing is a full-service strategic marketing firm that provides organizations with data-driven insight and hands-on operational leadership in order to improve marketing performance by creating unique, sustainable brands that are more effective at attracting and retaining profitable customers.

Specific services include research (industry, market, audience and competitive), database management and analysis including CRM and BI, strategic planning, integrated marketing campaign development and management, new customer acquisition programs, retention and loyalty programs, brand development and management, direct marketing (online and offline), and social media planning and management.
Director of Marketing

Walden University

(Educational Institution; Higher Education industry)

January 2007 — June 2009 (2 years 6 months)

Responsible for developing the strategic vision for global growth and directing tactical operations in order to achieve corporate goals related to revenue, profits, market share and awareness.

Double digit growth has been generated from strategic marketing initiatives that have included the development of key partnerships with a variety of corporations and organizations as well as the creation and successful launch of new programs and services that have uniquely differentiated the organization from the competition and provided greater value to our target audiences.
Director, Market Research & Competitive Intelligence

University of Maryland University College

(Non-Profit; 501-1000 employees; Higher Education industry)

July 2001 — December 2006 (5 years 6 months)

After helping UMUC attract $20M in venture capital in order to successfully launch a for-profit online education start-up, I was asked to join the team and build a centralized marketing function, develop the brand and launch integrated marketing campaigns that would attract new students, retain existing students, launch new programs and enter new markets around the world.

Results included:
*Five consecutive years of double-digit growth in new students;
*Three consecutive years of 100% increase in prospective student inquiries.
Group Account Manager

Frequency Marketing Inc.

(Public Company; 11-50 employees; ADS; Marketing and Advertising industry)

November 1998 — November 1999 (1 year 1 month)

Frequency Marketing, Inc. is a wholly owned subsidiary of Alliance Data Systems (NYSE: ADS). Alliance Data Systems is a leading provider of database marketing services, with approximately 7,500 associates at more than 30 locations in the United States and Canada.

As the Group Account Director, I was responsible for developing and overseeing loyalty programs for Cracker Barrel Family Restaurants, ExxonMobil, AutoNation.com and Grainger that produced more than $100 million in new revenue per year and generated a return-on-marketing investment of more than 100%.
Vice President, Account Supervisor

Barry Blau & Partners (Euro RSCG 4D)

(Public Company; 51-200 employees; HAVS; Marketing and Advertising industry)

June 1997 — November 1999 (2 years 6 months)

Euro RSCG Worldwide is the largest unit of Havas, the world’s sixth-largest communications group (NASDAQ: HAVS — Euronext Paris SA: HAV.PA) with 233 offices across the globe that specialize in database marketing, advertising, marketing services, brand management, and corporate communications.

Responsible for overseeing client relationships with Kmart, Travelers, GTE, Bermuda Department of Tourism and other leading firms. Specifically handled direct marketing efforts aimed at attracting and retaining profitable customers to my clients' enterprises.

Results:
* Developed and directed the integrated marketing campaign for Bermuda Department of Tourism that increased demand by approximately 100%, and repeat visits increased to 48%.
Marketing Manager

Insight

(Public Company; 501-1000 employees; NSIT; Computer Hardware industry)

February 1993 — June 1997 (4 years 5 months)

Headquartered in Tempe, Arizona, Insight Enterprises, Inc. (NASDAQ: NSIT is one of the largest technology solution providers in the world, with more than 3,200 employees worldwide and operations in the United States, Canada and the United Kingdom.

Responsible for overseeing marketing management and operations for this leading hi-tech catalog company. Specifically, I repositioned the company from B2C to B2B (specifically small and medium-sized enterprises) and led business process reengineering and change management in order to meet the demands of this new audience. At the same time, I also helped the company successfully enter international markets.

Results:
* Revenues grew from $150M to $450M per year.

Additional Information

Pat McGraw’s Websites:

Pat McGraw’s Groups:

Executive Suite
Mobile Marketing Association
Inbound Marketers - For Marketing Professionals
Greater Baltimore Technology Council (GBTC)
Baltimore Marketers' Forum
The Johns Hopkins University Carey Business School
Consultants Network
eMarketing Association Network
Mid-Atlantic Technology Community
Sloan Consortium
Online Lead Generation
Retail Industry Professionals Group
Social Media Marketing
eLearn
Insight Alumni Group
Johns Hopkins - Carey Business School
E-Learning Companies
CEO/ CIO/COE/COO/CFO/Head/VP/ Director/President Level - Senior Leadership Group
WASHINGTON DC CONNECTIONS
Arizona State University Graduates
Higher Education Professionals
Email Experience Council
Higher Education Public Relations and Marketing Group
Higher Education Management Group
Career College Association
EDUCAUSE
Online College Executives and Professionals
Smalltimore - Connecting the Dots in Baltimore
National Collegiate Marketing Professionals
Inside Higher Ed -- The New Conversation
Marketing Director Support Group
For-Profit Education Industry Group
Washington DC Technology (dcTech)
Educational Marketing Group, Inc.
Social Media for Higher Education
The Enrollment Marketing Forum
Higher Education Matters: Building Capacity, Managing Costs, Creating Value
Online Lead Generation - Education!
Interim Marketers Network
Linked Local Northeast Baltimore
UCEA Marketing Seminar
Social Media Marketing Questions & Answers