Patricia (Pat) Ferdinandi

Business Social Video Strategist & Thought Translator: Architecting Your Ideas for Revenue Growth (through social media).

Hired by companies looking to expand their vision & strategy for revenue growth. I use my business architecture knowledge to help you to use video and other social media platforms to add value not only to your customers…but to your customer’s customers. You can use video to see the passion your customers have for you (good and bad)...Listen to their needs TODAY… Adjust your strategy accordingly…and be more successful sooner rather than five years out.

The video camera is your friend! The video camera can be your eyes, your ears, and your voice. It is the best means to reach your customers when they need help. It is the best vehicle to engage with your customers by providing value in a friendly manner.

Allow me the opportunity to help you strategize how to effectively use the camera to engage with people not like you as well as people as passionate about what you do.

Social Video Strategist, Author, Speaker, Holistic Enterprise Architect (with emphasis on Business Models/Strategy) & Management Consultant

I’m not your typical business consultant. My broad knowledge and engaging style allows me to add value to individuals throughout any size organization. People are inspired by my inspiration of where they can be…while being based upon today’s reality. An actually successful user of Social Media tools because of my ability to ENGAGE with people not like me.

Who am I? Well Mark Twain said it best!

"She was not quite what you would call refined. She was not quite what you would call unrefined. She was the kind of person that keeps a parrot."
- Following the Equator; Pudd'nhead Wilson's New Calendar by Mark Twain
.

• Data Warehousing Advice for Managers

  • American Management Association
  • 1999
  Authors: Patricia (Pat) Ferdinandi

  Data Warehousing explained in business terms. Provides useful information to help business personnel communicate their needs to the Information Technology department.

• A Requirements Pattern: Succeeding in the Internet Economy

  • Addison Wesley
  • 2002
  Authors: Patricia (Pat) Ferdinandi

  Understand all the different type of requirements needed to build any technology system. Use the appendix of questions to help uncover all the different requirement types.

• Your Video Playbook

  • Viditude
  • April 23, 2011
  Authors: Patricia (Pat) Ferdinandi

  You already know what you need to do now…you need to start planning your video strategy for yourself, product, or company.
  
  What you are looking for now is how to go about doing it!
  
  Ah, that’s the purpose of this small eBook (yes in text form…with video examples included). It’s for the DIY’s (Do it Yourself-ers) who want to bring attention to their message, product or service. We are going to hold your hand to help you get the most out of your videos. You will learn our 7-step successful process to get you going.
  
  The Viditude Playbook:
  
  Plan: Know your story, strategy, objectives, and goals.
  Prepare: Know what you want to say.
  Practice: Tweak your speech or requests for testimonials.
  Present: Check your environment, stage, and appearance.
  Produce: Edit to a concise nub.
  Post: What to include when you post your video.
  Promote: Start the ball rolling for spreading the good word about you.
  
  
  Did you know you can push your video out to all the major video services…FOR FREE!
  
  Did you know you can easily post your video on your blog or Facebook page? The Playbook can show you how to do it!
  
  Did you know that…whatever. And much, much more is clearly described in this "how to" guide to demonstrating your value through video!

• Ace the Technical Interview. 2nd Ed. (for Michael Rothstein)

  • McGraw Hill
  • April 1996
  Authors: Patricia (Pat) Ferdinandi, Michael Rothstein

  The revised edition of the series continues to prepare readers for interviews for key positions in the Information Technology organization. Chapter 2: Project Manager introduces the reader to the basic concepts of what is expected from a project manager.

• Ace the Technical Interview. 3rd Ed.

  • McGraw Hill
  • March 1998
  Authors: Patricia (Pat) Ferdinandi, Michael Rothstein

  Focusing on Y2K issues, this edition of the "Ace" Series contains chapters pertaining to key roles that are imperative to the successful completion of Y2K. Chapter 2: Project Management prepares the reader on what they should know and do as a Y2K Project Manager. Chapter 4: Quality Control Analyst prepares the reader for interviews relating to testing software for Y2K compliance.
  

• A Technologist's Guide to Performing & Surviving in the New World

  • Strategic Business Decisions
  • May 1, 2010
  Authors: Patricia (Pat) Ferdinandi

  The rules of the work environment have changed. Are you prepared?
  
  With every passing day, technologists are becoming a commodity. Are you a commodity?
  
  To survive and thrive, you need new skills that help you work with those not like you. How good are you at these skills?
  
  Parrotology: How to stop being a commodity and become irreplaceable.
  
  It's up to you!
  
  This eBook will help you:
  
  •understand how good you are at engaging
  •improve your core attitude
  •learn to communicate with those not like you
  •adjust your focus to pin-point your activities
  •understand and grow your value
  •tweaking your work style
  •customize your growth strategy
  •find the BEST field research

1. Public Speaker
2. Business Architecture
3. Enterprise Architecture (holistic)
4. Business Analysis
5. Software Project Management
6. Published Author
7. Social Media

Websites:

• Viditude Website
• Personal YouTube Channel
• Viditude YouTube Channel

Interests:

1. All size businesses and their growth potential 2. Communication Effectiveness (including speaking) 3. Parrots (http://www.ScarletsFeathers.com) 4. Video (http://www.Viditude.com)

Honors and Awards:

Published Works:
- Video Playbook (4/11)
- A Technologist's Guide To Performing & Surviving In The New World (5/10).
- Seven Steps to take Before Starting a Greeting Card Company (6/05).
- A Requirements Pattern: Succeeding in the Internet Economy.(11/01).
- “Are Your Requirements Complete,” Software Testing and Quality Magazine.
- “Facilitating Communication,” IEEE Software (9/98).
- Interpreting Technology for Business: Data Warehousing, Advice for Managers.(12/98).
- Ace the Technical Interview: 3rd Ed. McGraw-Hill, (03/98). “What You Should Know (And Do) To Succeed on an Interview for a Year 2000 Project Manager,” Ch 3 & “What You Should Know (And Do) To Succeed on an Interview for a Year 2000 Quality Control Analyst,” Ch 4.
- Ace the Technical Interview: Revised. McGraw-Hill (04/96). “What You Should Know (And Do) To Succeed on an Interview for a Project Manager,” Ch 2;
- “Reengineering with the Right Types,” Software Development (07/94).