Events & Programs Manager at LinkedIn
San Francisco Bay Area
Events & Programs Manager at LinkedIn
San Francisco Bay Area
A seasoned programs and events professional with a passion for delivering the quality experience necessary to engage and captivate clients, partners, and prospects to drive business opportunities and leadership. Accustomed to working with executive teams to define and set-down key goals and objectives, interfacing with extended teams to ensure alignment and execution happens without error, and managing the overall budgets to ensure events and programs stay on target. Have defined, managed and executed on a broad set of integrated marketing campaigns, including: e-mail marketing, web seminars, user conferences, advisory boards, road shows, and tradeshows – ensuring objectives are met and to drive interest, attendance and leads.
Programs Management, Online Marketing, Demand Generation, Field Marketing, Product Launch, Primary contact for Interwoven's 800+ annual user conference
(Privately Held; Internet industry)
May 2009 — Present (8 months)
Responsible for driving awareness, lead generation and increased revenue for our line of recruiting solutions by creating, managing and optimizing world-class events and programs domestically.
(Public Company; IWOV; Computer Software industry)
November 2006 — January 2009 (2 years 3 months)
Interface with cross-organizational and executive teams to define, set-down and execute against key goals and objectives for the company's major programs and events. Build the plans, set key milestones and objectives, oversee the budget, negotiate contracts with 3rd parties and coordinate with internal teams, vendors and partners to ensure target quality and attendance are achieved.
Highlights include:
Company's user conference, GearUp, a 800+ attendee event - Noted as the top business generating activity of the company.
* Managed event costs to a $1.2M budget
* Commissioned new design and layout for 'partner pavilion'
* Engaged sales team, communicated key pitch messages and
provided weekly goal updates
* Managed time line and production of primary event materials
* Planned and managed influential on-site 'mini-conference' for
CxO level executives
* Coordinated with product teams for session deadlines and
customer speakers
Annual Board of Advisors executive meetings - primary vehicle for corporate direction from customers
* Achieved 100% attendance goal by working with key team leads
* Rated consistently at 95% for quality and experience
* Managed all aspects of client communications, their logistics
and activities
* Ensured that event was 'executive quality' with appropriate day
and evening peer events
Worldwide sales conference - main motivational and sales training event for the company
* Cross organizational team coordination and logistics ownership
* Managed all VIP interactions and coordination; customer,
analyst, external speakers
* Developed and coordinated with production team for resource
guide
(Privately Held; Computer Software industry)
September 2005 — November 2006 (1 year 3 months)
Served as the lead project coordinator and partnered with Factiva for the 4-day Salesforce Dreamforce 2006 and 4-day Oracle OpenWorld 2006 trade shows
Interfaced with outside vendors, managed an $80K budget for each trade show
Worked with C-level executives to meet conference deadlines
Coordinated Marketing to advertise Before the Call’s software product.
(Public Company; IWOV; Computer Software industry)
January 2004 — July 2005 (1 year 7 months)
Coordinated lead-generation campaigns with Product Marketing
Supervised corporate events including user and sales conferences and U.S. and international project launch events
Planned and delivered 3 product launch events, working out of Interwoven’s London, Paris, and Munich offices.
(Public Company; IWOV; Computer Software industry)
April 2000 — January 2004 (3 years 10 months)
Created, built, hosted, and moderated webinars; sent emails to target audience to encourage their webinar registration.
Conducted email campaigns, sending out customer newsletters to apprise the public of new-product introductions and future hosted events.
Coordinated up to 8 trade shows each year, with booth attendance reaching up to 150 potential new customers and budgets totaling $10K to $15K per show
BS , Business Management , 1994 — 1999