Patrick Berry

Current

• Founder | Director of Tools + Methods at Colossal Squid Industries

Past

• VP Director of Emerging Media at Leo Burnett / Arc Worldwide Integrated Production
• Executive Producer, Director of Production at Arc Worldwide
• Senior Interactive Producer at Arc Worldwide (a Leo Burnett company)

• Executive Producer/Co-Founder at Toast
• Senior Producer at United Airlines
• Integration Lead at Delex Systems

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3 more...

Education

• University of Maryland College Park

Recommended

10 people have recommended Patrick

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Facebook

Patrick Berry’s Summary

Hello. I have been fortunate to have built production companies, a digital agency production group, and collaborated in consolidating the largest advertising production department in the free world.

Patrick Berry’s Specialties:

Executing big brand digital advertising from concept to delivery for big honking advertising agencies. Some call it "Production." We call it "Tools + Methods."

Patrick Berry’s Experience

• Founder | Director of Tools + Methods

  Colossal Squid Industries

  (Privately Held; Marketing and Advertising industry)

  April 2008 — Present (1 year 9 months)

  Colossal Squid Industries, simply put, is a Creative Digital Agency. Or if you like, Digital Creative Agency. At our core, what we are is a dedicated group of individuals who share a life’s passion for technology and storytelling. We use every method, big and small, to help big brands create memorable moments that endure.

• VP Director of Emerging Media

  Leo Burnett / Arc Worldwide Integrated Production

  (Public Company; PUB; Marketing and Advertising industry)

  September 2007 — April 2008 (8 months)

  Member of management team for the world's largest ad agency production department. Took the point in driving technology agenda within LB/Arc integrated production. Also member of Lead Team for the Arc Worldwide Digital Practice.

• Executive Producer, Director of Production

  Arc Worldwide

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  June 2006 — September 2007 (1 year 4 months)

  Executive Producer of production across all accounts for Arc Worldwide - North America. Includes media for both interactive and broadcast.

• Senior Interactive Producer

  Arc Worldwide (a Leo Burnett company)

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  September 2003 — June 2006 (2 years 10 months)

  Managing producer of interactive rich media production across all major North America accounts at Arc Worldwide/Leo Burnett USA. Brands include Cadillac, Walt Disney World, U.S. Army, Kellogg's and Coca-Cola.

• Executive Producer/Co-Founder

  Toast

  (Privately Held; 1-10 employees; Media Production industry)

  1996 — 2003 (7 years )

  Co-Founder and creative lead of agency. Produced commercial and interactive experiences for client roster featuring United Airlines, Kraft Foods, Square D Company and united.com.

• Senior Producer

  United Airlines

  (Public Company; 10,001 or more employees; UAL; Media Production industry)

  September 1990 — June 1996 (5 years 10 months)

  Managed media production for Training Division worldwide. Spent most of career here on the road directing shoots at almost every United destination city over six years.

• Integration Lead

  Delex Systems

  (Defense & Space industry)

  1988 — 1990 (2 years )

  Integration lead on graphics and courseware on US Navy F/A-18 Hornet and A-6E Intruder simulators.

Patrick Berry’s Education

• University of Maryland College Park

  BA , Film

  Activities and Societies:

  Delta Tau Delta Fraternity, Kalegethos Leadership Society (top 50 leaders Greek community at MD), Gate and Key Leadership Honorary (top 100 leaders)

Additional Information

Patrick Berry’s Websites:

• My Company
• My Blog
• Facebook

Patrick Berry’s Interests:

Turning the country around.

Patrick Berry’s Groups:

http://twitter.com/patberry

•    Leo Burnett Alum and Current Employees
•    Linked n Chicago
•    On Startups - The Community For Entrepreneurs
•    AdMonsters
•    Web Producers Organization
•    Online Advertising Professionals
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Advertising Professionals
•    Get Rich Media or Die Tryin
•    FWA
•    University of Maryland, College Park Alumni Association
•    Leo Burnett Alumni Association
•    Chicago Front-End Web Developers
•    United Airlines employees & alumni
•    TED: Ideas Worth Spreading
•    Social Media Club
•    Leo Burnett / ARC Worldwide
•    Colossal Squid Industries
•    University of Maryland PR/Communications/Journalism Alumni
•    Social Media Marketers
•    Society of Digital Agencies
•    Social Entertainment Professionals
•    Radian6
•    The Centurion Group

Patrick Berry’s Honors:

Grand Prix - Cadillacunder5.com - Globe Awards 2006 (Interactive Producer)

Best of Show - Cadillacunder5.com - Pro Awards 2006, PROMO Magazine (Interactive Producer)

Gold Plaque, Adult Education - Chicago International Film Festival 1996

Telly's, etc.

Patrick Berry’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch