CEO/President at Passov Media
Greater San Diego Area
- Current
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- CEO/President at Passov Media
- Past
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- VP - Online Marketing at Student Loan Xpress - A CIT Group Company
- Online Marketing Consultant (Sole Proprietorship)
- Founder at GreekU.com
- Account Executive at Sony Electronics
- Education
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- University of California, Santa Barbara
- Recommended
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4 people have recommended Daniel - Connections
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251
connections
- Industry
- Online Media
- Websites
Daniel Passov’s Summary
Results-driven Management Executive with extensive experience with Search Engine Marketing, Affiliate Marketing, Web Analytics, Social Media, and Online Lead Generation. Consistently successful in identifying and capitalizing upon market opportunities to drive revenue and profit growth. Proven track record of success in designing, building and optimizing websites to generate sales volume.
Daniel Passov’s Specialties:
Specific expertise in Search Engine Marketing and Web Analytics.
Daniel Passov’s Experience
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CEO/President
Passov Media
(Online Media industry)
June 2008 — Present (1 year 6 months)
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VP - Online Marketing
Student Loan Xpress - A CIT Group Company
(Public Company; 201-500 employees; Financial Services industry)
December 2006 — June 2008 (1 year 7 months)
Brought in to generate website traffic and online leads for the rapidly growing Student Loan Division of this Fortune 500 commercial finance company. Full P&L responsibility for a multi-million dollar advertising budget. Member of the senior management team involved in strategic planning, reporting to the CMO. Managed all aspects of the company’s web properties, including financialaid.com and campusdirt.com. Developed an online marketing plan to increase website traffic and generate student loan leads. Managed a team of programmers, designers, and copywriters to fully maintain and develop multiple websites that successfully drove student loan consolidation leads. Analyzed website logs to better optimize landing pages and improve website usability.
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Online Marketing Consultant
Sole Proprietorship
(Sole Proprietorship; Myself Only; Online Media industry)
November 2004 — December 2006 (2 years 2 months)
Consulted companies in all aspects of online marketing to drive quality traffic to their websites. Companies ranged from web 2.0 startups to large corporations. Implemented a Search Engine Optimization campaign to increase the organic/natural traffic from major search engines. Optimized Search Engine Marketing campaigns to lower cost per conversions and increase volume. Created social media campaigns to better utilize social networking, bookmarking, tagging, and news aggregation sites.
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Founder
GreekU.com
(Privately Held; 1-10 employees; Apparel & Fashion industry)
August 2000 — December 2006 (6 years 5 months)
Founded a fraternity and sorority merchandise company that makes custom clothing and gifts nationwide. Currently, www.greeku.com receives the second highest amount of traffic in the industry. Established a customer base that covers over one hundred college campuses. Built a comprehensive campus rep system with over forty reps across the country.
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Account Executive
Sony Electronics
(Public Company; 10,001 or more employees; SNE; Consumer Electronics industry)
June 1998 — August 1999 (1 year 3 months)
Researched and Analyzed product features and benefits to recommend merchandise to customers. Consulted customers on appropriate systems and components according to their needs. Maintained inventory of products when demand increased.
Daniel Passov’s Education
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University of California, Santa Barbara
BA , Business / Economics , 1999 — 2003
- Activities and Societies:
- UC Santa Barbara Honors Program
The National Society of Collegiate Scholars
Alpha Lambda Delta National Honor Society
Golden Key International Honour Society
